本文選題：房地產(chǎn)企業(yè) + 銷售管理�。� 參考：《電子科技大學(xué)》2014年碩士論文

【摘要】：近幾年,我國(guó)的房地產(chǎn)業(yè)發(fā)展迅速,成為全國(guó)經(jīng)濟(jì)發(fā)展的主要推動(dòng)力量,使我國(guó)的經(jīng)濟(jì)增長(zhǎng)速度穩(wěn)居世界前列。然而在房地產(chǎn)業(yè)不斷發(fā)展的背景下,房地產(chǎn)相關(guān)的項(xiàng)目管理工作與銷售工作卻越來(lái)越不盡如人意,特別是計(jì)算機(jī)技術(shù)以及網(wǎng)絡(luò)技術(shù)的飛速發(fā)展,為人類的工作和生活提供了極大的便利,人們?cè)絹?lái)越依賴這些現(xiàn)代化的工具,這就使得手工管理方式的弊端日趨明顯。隨著房地產(chǎn)企業(yè)銷售業(yè)務(wù)的增多,業(yè)務(wù)管理成為難度較大的一項(xiàng)工作,在很大程度上限制了房地產(chǎn)企業(yè)的可持續(xù)發(fā)展。如何利用現(xiàn)代化的信息技術(shù)為房地產(chǎn)日常管理服務(wù),已經(jīng)成為當(dāng)前各大房地產(chǎn)企業(yè)亟需解決的問(wèn)題。本文詳細(xì)討論了房地產(chǎn)企業(yè)銷售管理系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)過(guò)程。首先,對(duì)課題的研究背景、發(fā)展現(xiàn)狀以及現(xiàn)有管理系統(tǒng)進(jìn)行了分析,總結(jié)并提煉出了相關(guān)的系統(tǒng)開(kāi)發(fā)和應(yīng)用經(jīng)驗(yàn);其次,深入溫州置信房地產(chǎn)公司進(jìn)行實(shí)地調(diào)研,通過(guò)和公司工作人員的反復(fù)交流,整理出了用戶的深層次需求,并以這些需求為出發(fā)點(diǎn),進(jìn)行系統(tǒng)的設(shè)計(jì)與開(kāi)發(fā);接著,對(duì)系統(tǒng)開(kāi)發(fā)所采用的各項(xiàng)技術(shù)進(jìn)行比較,選擇B/S三層架構(gòu)和ASP.NET技術(shù)作為系統(tǒng)開(kāi)發(fā)的關(guān)鍵性技術(shù),同時(shí)還結(jié)合數(shù)據(jù)挖掘技術(shù),對(duì)現(xiàn)存的數(shù)據(jù)進(jìn)行深度的挖掘,從海量數(shù)據(jù)中獲取有用的信息,從而為房地產(chǎn)企業(yè)的銷售工作提供依據(jù)。整個(gè)系統(tǒng)的建設(shè)過(guò)程都嚴(yán)格遵照了軟件工程的相關(guān)原理與方法,在功能結(jié)構(gòu)方面也注重實(shí)際的需求,貫穿于房屋銷售以及費(fèi)用管理等業(yè)務(wù)的整個(gè)過(guò)程,為更好地提升企業(yè)的管理能力與管理水平而服務(wù)。目標(biāo)系統(tǒng)的開(kāi)發(fā)與應(yīng)用,有效改善了傳統(tǒng)管理方式中工作效率低下、數(shù)據(jù)查詢不便、資料易丟失等問(wèn)題,實(shí)現(xiàn)了快速自動(dòng)化的信息采集與處理。通過(guò)信息化手段提高了數(shù)據(jù)資料的快速統(tǒng)計(jì)和分析能力,為溫州置信房地產(chǎn)公司領(lǐng)導(dǎo)層的決策提供了有利的參考依據(jù),對(duì)于改善公司的銷售業(yè)績(jī)也具有極大的促進(jìn)作用,從而進(jìn)一步提升了公司的管理水平以及發(fā)展速度。
[Abstract]:In recent years, China's real estate industry has developed rapidly and become the main driving force of the national economic development. However, with the continuous development of the real estate industry, the project management and sales work related to the real estate industry are becoming more and more unsatisfactory, especially the rapid development of computer technology and network technology. People rely on these modern tools more and more, which makes the malpractice of manual management become more and more obvious. With the increase of sales business in real estate enterprises, business management has become a difficult task, which limits the sustainable development of real estate enterprises to a great extent. How to make use of modern information technology to serve the daily management of real estate has become an urgent problem for all the real estate enterprises. This paper discusses the design and implementation of sales management system in real estate enterprises in detail. First of all, the research background, development status and existing management systems are analyzed, and relevant system development and application experiences are summarized and refined. Secondly, Wenzhou confidence real estate companies to conduct field research, Through the repeated communication with the staff of the company, we sorted out the deep requirements of the users, and took these requirements as the starting point for the design and development of the system. Then, we compared the various technologies used in the system development. Selecting the three-tier architecture of B / S and ASP. Net technology as the key technology of the system development, and combining with the data mining technology, we can mine the existing data in depth, and obtain useful information from the massive data. In order to provide a basis for the sales of real estate enterprises. The construction process of the whole system is strictly in accordance with the relevant principles and methods of software engineering, and the functional structure also pays attention to the actual needs, which runs through the whole process of housing sales and cost management, etc. In order to better enhance the management of enterprises and management level and service. The development and application of the target system can effectively improve the problems of inefficient work, inconvenient data query and easy loss of data in the traditional management mode, and realize the rapid and automatic information collection and processing. Through the means of information technology, it improves the ability of fast statistics and analysis of data, provides a favorable reference basis for the decision-making of Wenzhou confidence real estate company leadership, and also plays a great role in promoting the improvement of the company's sales performance. In order to further enhance the company's management and development speed.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP311.52
，

本文編號(hào)：2057254