本文選題：財(cái)務(wù)戰(zhàn)略 + 企業(yè)核心能力　； 參考：《中南大學(xué)》2013年碩士論文

【摘要】：摘要：財(cái)務(wù)戰(zhàn)略是企業(yè)職能戰(zhàn)略中的一部分,在企業(yè)戰(zhàn)略中有著極其重要的核心地位。成功的企業(yè)都具有與企業(yè)發(fā)展相適應(yīng)的財(cái)務(wù)戰(zhàn)略。我國的中小企業(yè)作為市場經(jīng)濟(jì)中的一支重要力量,由于自身和外部的種種原因,在應(yīng)對激烈的市場競爭時(shí),往往顯示出應(yīng)對風(fēng)險(xiǎn)的能力不強(qiáng),究其原因與企業(yè)不重視發(fā)揮財(cái)務(wù)管理的重要作用有直接的關(guān)系,因此,中小企業(yè)要想可持續(xù)健康發(fā)展,必須制定出符合自身發(fā)展的財(cái)務(wù)戰(zhàn)略。 本文以房地產(chǎn)行業(yè)為背景,以WCT這樣一家中型的房地產(chǎn)公司為研究對象,結(jié)合財(cái)務(wù)戰(zhàn)略管理的相關(guān)理論,對其進(jìn)行具體分析,為其選取適合企業(yè)發(fā)展的財(cái)務(wù)戰(zhàn)略,并對其具體實(shí)施方案進(jìn)行介紹與評估,以期解決WCT公司面臨的發(fā)展問題,為其發(fā)展提供一種思路,并對其他企業(yè)的財(cái)務(wù)戰(zhàn)略制定具有一定的借鑒意義。 本文首先對相關(guān)理論進(jìn)行了分析介紹,并以財(cái)務(wù)戰(zhàn)略理論、企業(yè)核心能力與企業(yè)生命周期理論作為WCT公司制定財(cái)務(wù)戰(zhàn)略的理論依據(jù)。 其次,利用大量實(shí)證數(shù)據(jù),具體分析WCT所處的內(nèi)外部環(huán)境,并以此為本文的實(shí)證基礎(chǔ),進(jìn)一步結(jié)合WCT公司的總戰(zhàn)略,確定WCT公司應(yīng)當(dāng)采取增長型的財(cái)務(wù)戰(zhàn)略,并應(yīng)當(dāng)在籌資戰(zhàn)略、投資戰(zhàn)略、資金管理戰(zhàn)略以及收益分配戰(zhàn)略四個(gè)方面進(jìn)行具體定位。 最后,結(jié)合企業(yè)的實(shí)際情況,圍繞上述四個(gè)戰(zhàn)略,制定、完善具體的財(cái)務(wù)制度與流程,采取多種具體措施對戰(zhàn)略的實(shí)施進(jìn)行有效控制,在此基礎(chǔ)上對戰(zhàn)略的實(shí)施進(jìn)行效果預(yù)估。
[Abstract]:Absrtact: financial strategy is a part of enterprise function strategy and plays an extremely important role in enterprise strategy. Successful enterprises all have the financial strategy which adapts to the development of the enterprise. As an important force in the market economy, the small and medium-sized enterprises of our country, because of their own and various external reasons, often show a weak ability to deal with the risks when dealing with the fierce market competition. The reason is directly related to the fact that enterprises do not attach importance to the important role of financial management. Therefore, if small and medium-sized enterprises want to develop in a sustainable and healthy manner, they must formulate a financial strategy that conforms to their own development. This article takes the real estate industry as the background, takes the WCT as the research object, unifies the financial strategy management related theory, carries on the concrete analysis to it, selects the suitable financial strategy for the enterprise development. In order to solve the development problems faced by WCT Company and provide a way of thinking for the development of WCT Company, it can be used for reference for other enterprises to formulate financial strategy. In this paper, the related theories are analyzed and introduced, and the theory of financial strategy, enterprise core competence and enterprise life cycle theory are used as the theoretical basis for WCT company to formulate financial strategy. Secondly, using a large number of empirical data to analyze the internal and external environment of WCT specifically, and taking this as the empirical basis of this paper, and further combining with the overall strategy of WCT company, to determine that WCT company should adopt the growth financial strategy. And should be in the financing strategy, the investment strategy, the fund management strategy and the income distribution strategy four aspects to carry on the concrete localization. Finally, combined with the actual situation of the enterprise, around the above four strategies, formulate and perfect the specific financial system and process, take a variety of specific measures to effectively control the implementation of the strategy, on the basis of the implementation of the strategy to predict the effect.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F275

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 陳素俠;;新形勢背景下企業(yè)財(cái)務(wù)管理理論的創(chuàng)新路徑[J];中國城市經(jīng)濟(jì);2011年03期

2 孫木菲;;我國中小企業(yè)融資困境原因及其對策[J];科技和產(chǎn)業(yè);2012年01期

3 郭志;張鯤鵬;;我國上市公司財(cái)務(wù)困境預(yù)警研究[J];當(dāng)代經(jīng)理人;2006年05期

，

本文編號：2056957