本文選題：商業(yè)地產(chǎn) + 價(jià)值鏈��； 參考：《西南財(cái)經(jīng)大學(xué)》2014年碩士論文

【摘要】：我國(guó)商業(yè)地產(chǎn)起步較晚,但隨著社會(huì)經(jīng)濟(jì)的高度發(fā)展和城市化進(jìn)程的加快,我國(guó)為商業(yè)地產(chǎn)的迅猛發(fā)展提供了良好的市場(chǎng)環(huán)境。近幾年,受整體宏觀經(jīng)濟(jì)環(huán)境和國(guó)家出臺(tái)的政策法規(guī)對(duì)住宅房地產(chǎn)行業(yè)的影響,住宅開(kāi)發(fā)商紛紛轉(zhuǎn)型進(jìn)入商業(yè)地產(chǎn)領(lǐng)域,以圖在商業(yè)地產(chǎn)市場(chǎng)分得一杯羹。由于住宅開(kāi)發(fā)商并未充分認(rèn)識(shí)并理解商業(yè)地產(chǎn)集的特性(集地產(chǎn)開(kāi)發(fā)、商業(yè)運(yùn)營(yíng)、資本運(yùn)作為一體),導(dǎo)致目前商業(yè)地產(chǎn)發(fā)展過(guò)程中存在不少問(wèn)題。本文以價(jià)值鏈理論為依據(jù),通過(guò)構(gòu)建和分析商業(yè)地產(chǎn)價(jià)值鏈,對(duì)目前國(guó)內(nèi)商業(yè)地產(chǎn)運(yùn)營(yíng)模式進(jìn)行了分析,并提出了不同環(huán)境下商業(yè)地產(chǎn)的運(yùn)營(yíng)模式。 本文的文章結(jié)構(gòu)如下：第一章：緒論。此章重點(diǎn)敘述本文的研究背景、研究目的及研究意義,闡述了本文的主要研究?jī)?nèi)容,理清了全文的總體研究思路,提出了整片文章的框架構(gòu)成,最后對(duì)本文的研究方法和手段進(jìn)行了詳細(xì)介紹。 第二章：理論綜述。本章主要分為兩個(gè)部分,第一部分是商業(yè)地產(chǎn)的界定,提出了什么是商業(yè)地產(chǎn),介紹了商業(yè)地產(chǎn)運(yùn)營(yíng)模式的類型,重點(diǎn)分析了商業(yè)地產(chǎn)與住宅地產(chǎn)的區(qū)別,并對(duì)目前國(guó)內(nèi)商業(yè)地產(chǎn)的運(yùn)營(yíng)模式進(jìn)行了簡(jiǎn)單介紹；第二部分是商業(yè)地產(chǎn)的發(fā)展,介紹商業(yè)地產(chǎn)的發(fā)展歷程,采用數(shù)據(jù)統(tǒng)計(jì)分析的方式介紹了國(guó)內(nèi)商業(yè)地產(chǎn)的發(fā)展現(xiàn)狀,并指出了目前商業(yè)地產(chǎn)所存在的問(wèn)題。 第三章：商業(yè)地產(chǎn)價(jià)值鏈分析。首先,結(jié)合價(jià)值鏈理論,對(duì)商業(yè)地產(chǎn)價(jià)值鏈進(jìn)行了構(gòu)建,通過(guò)分析價(jià)值鏈中參與各方的行為分析,對(duì)商業(yè)地產(chǎn)價(jià)值鏈進(jìn)行了優(yōu)化。其次對(duì)商業(yè)地產(chǎn)運(yùn)營(yíng)模式的影響因素進(jìn)行了分析,在此基礎(chǔ)上對(duì)國(guó)內(nèi)商業(yè)地產(chǎn)運(yùn)營(yíng)模式進(jìn)行了價(jià)值鏈分析,梳理了各運(yùn)營(yíng)模式的價(jià)值鏈結(jié)構(gòu)和開(kāi)發(fā)商價(jià)值。 第四章：運(yùn)營(yíng)模式案例分析。首先對(duì)國(guó)內(nèi)主流商業(yè)地產(chǎn)開(kāi)發(fā)商的運(yùn)營(yíng)模式進(jìn)行了簡(jiǎn)要介紹,綜合上文價(jià)值鏈分析結(jié)果,總結(jié)了各運(yùn)營(yíng)模式的優(yōu)劣。其次,根據(jù)上述案例分析,否定了純出售運(yùn)營(yíng)模式,并提出了運(yùn)營(yíng)模式標(biāo)準(zhǔn),即開(kāi)發(fā)商在不同的環(huán)境下,可以根據(jù)自身實(shí)際情況選擇適合的運(yùn)營(yíng)模式。 第五章：結(jié)論及建議。此章根據(jù)上章節(jié)的具體分析結(jié)果進(jìn)行歸納,指出“純出售”運(yùn)營(yíng)模式不可取,肯定了“持有型”運(yùn)營(yíng)模式。并針對(duì)目前商業(yè)地產(chǎn)所存在的問(wèn)題,為商業(yè)地產(chǎn)開(kāi)發(fā)商提出了相應(yīng)的建議。
[Abstract]:China's commercial real estate started late, but with the rapid development of the social economy and the accelerated process of urbanization, China has provided a good market environment for the rapid development of commercial real estate. In recent years, the impact of the overall macroeconomic environment and the policies and regulations promulgated by the state on the residential real estate industry, housing developers have transformed into business in succession. In the field of real estate, a cup of commercial real estate market is drawn. Because the housing developers do not fully understand and understand the characteristics of the commercial real estate set (real estate development, business operation, capital transportation as a whole), there are many problems in the process of commercial real estate development. This paper is based on the value chain theory, through construction and analysis. The commercial real estate value chain analyzes the operation mode of domestic commercial real estate, and puts forward the operation mode of commercial real estate in different environments.
The structure of this article is as follows: Chapter 1: introduction. This chapter focuses on the background of the study, the purpose and significance of the study, expounds the main research content of this article, clarifies the overall research ideas of the full text, puts forward the framework of the whole article, and finally gives a detailed introduction to the research methods and means of this article.
The second chapter is a summary of the theory. This chapter is divided into two parts. The first part is the definition of commercial real estate. It puts forward what is commercial real estate, introduces the types of commercial real estate operation mode, analyzes the difference between commercial real estate and residential real estate, and gives a brief introduction to the operation mode of domestic commercial real estate; second parts. The development of commercial real estate is divided into the development of commercial real estate, the development of commercial real estate is introduced, the development status of domestic commercial real estate is introduced by means of data statistics and analysis, and the existing problems of commercial real estate are pointed out.
In the third chapter, the value chain of commercial real estate is analyzed. First, the value chain of the commercial real estate is constructed by combining the value chain theory. The value chain of commercial real estate is optimized by analyzing the behavior analysis of the parties involved in the value chain. Secondly, the influence factors of the commercial real estate operation model are analyzed, and the domestic commercial land is based on this. The value chain analysis of production operation mode is made, and the value chain structure and developer value of each operation mode are combed.
The fourth chapter: the operation mode case analysis. First, it briefly introduces the operation mode of the domestic mainstream commercial real estate developers, and summarizes the advantages and disadvantages of each operation mode. Secondly, according to the above case analysis, it denies the operation mode of pure sale, and puts forward the operating mode standard, that is, the developers are different. Under the environment, we can choose the suitable operation mode according to our actual situation.
The fifth chapter: conclusions and suggestions. According to the specific analysis results of the previous chapters, this chapter points out that the "pure sale" operation mode is not advisable, affirms the "hold type" operation mode, and puts forward some suggestions for commercial real estate developers in view of the existing problems of commercial real estate.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23;F721

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本文編號(hào)：1945292