本文選題：保障性住房 + 開(kāi)發(fā)策略�。� 參考：《山東理工大學(xué)》2014年碩士論文

【摘要】：住房問(wèn)題是重要的民生問(wèn)題。隨著改革開(kāi)放的深入推進(jìn)，我國(guó)居民的收入水平不斷提高，對(duì)住房的需求日益增強(qiáng)，住房的供需矛盾更加突出，導(dǎo)致了房?jī)r(jià)居高不下，使得一部分城市中低收入家庭的住房需求得不到滿足。因此，國(guó)家高度重視這部分人群的住房困難，，把大力加強(qiáng)保障性住房建設(shè)，不斷增加房源供給，解決城市中低收入家庭的住房問(wèn)題，實(shí)現(xiàn)“居者有其屋”，作為各級(jí)政府“惠民生、促發(fā)展、保穩(wěn)定”的重要舉措和今后一個(gè)時(shí)期的工作重點(diǎn)。 國(guó)家在高度重視保障性住房建設(shè)的同時(shí)，又實(shí)施嚴(yán)格房地產(chǎn)市場(chǎng)調(diào)控，把大力加強(qiáng)保障性住房建設(shè)作為房地產(chǎn)市場(chǎng)調(diào)控的重要措施，原本的商品住房開(kāi)發(fā)市場(chǎng)被大規(guī)模的保障性住房建設(shè)所占據(jù)，房地產(chǎn)市場(chǎng)格局正在發(fā)生巨大的變化，呈現(xiàn)出商品住房和保障性住房“兩房并存”的局面。在這樣的背景下，房地產(chǎn)開(kāi)發(fā)企業(yè)面對(duì)機(jī)遇和挑戰(zhàn)并存的市場(chǎng)環(huán)境，如何制定適應(yīng)市場(chǎng)變化的開(kāi)發(fā)策略，將成為企業(yè)能否可持續(xù)發(fā)展的關(guān)鍵所在。 本論文對(duì)國(guó)內(nèi)外保障性住房及建設(shè)模式的相關(guān)理論和觀點(diǎn)進(jìn)行了歸納和總結(jié)，以ZBAK公司的保障性住房開(kāi)發(fā)項(xiàng)目為研究對(duì)象，研究了現(xiàn)階段房地產(chǎn)開(kāi)發(fā)企業(yè)參與保障性住房項(xiàng)目的開(kāi)發(fā)策略。通過(guò)運(yùn)用PEST分析、SWOT分析等戰(zhàn)略管理相關(guān)理論方法，對(duì)項(xiàng)目實(shí)施所面臨的宏觀環(huán)境、內(nèi)外部條件、優(yōu)勢(shì)和劣勢(shì)、機(jī)會(huì)和威脅等相關(guān)影響因素進(jìn)行了分析。同時(shí)，結(jié)合項(xiàng)目實(shí)際，綜合運(yùn)用內(nèi)部收益率、凈現(xiàn)值、盈虧平衡分析、敏感度分析等經(jīng)濟(jì)評(píng)價(jià)指標(biāo)與方法以及層次分析法，對(duì)實(shí)施項(xiàng)目開(kāi)發(fā)進(jìn)行了定量研究分析。在此基礎(chǔ)之上，提出了具有針對(duì)性和應(yīng)用價(jià)值的定價(jià)、規(guī)劃、融資、銷(xiāo)售、成本控制、公關(guān)等開(kāi)發(fā)策略，力求為該公司的保障性住房項(xiàng)目開(kāi)發(fā)提出符合實(shí)際、具有可操作性的最優(yōu)策略方案。 本論文從房地產(chǎn)開(kāi)發(fā)企業(yè)的角度，把保障性住房作為一種特殊的房地產(chǎn)開(kāi)發(fā)商品進(jìn)行研究分析，將相對(duì)成熟的房地產(chǎn)項(xiàng)目開(kāi)發(fā)相關(guān)理論和研究成果應(yīng)用到保障性住房項(xiàng)目的開(kāi)發(fā)中，力求所取得的研究成果具有創(chuàng)新性和指導(dǎo)性，能夠?yàn)槊恳粋�(gè)參與保障性住房項(xiàng)目開(kāi)發(fā)的企業(yè)提供具有參考價(jià)值的經(jīng)驗(yàn)借鑒。 本論文通過(guò)對(duì)ZBAK公司保障性住房項(xiàng)目開(kāi)發(fā)策略的研究和論述，得出的結(jié)論是該公司參與該保障性住房項(xiàng)目開(kāi)發(fā)具有必要性和可行性，本文針對(duì)該項(xiàng)目提出的開(kāi)發(fā)策略具有較強(qiáng)的指導(dǎo)性。
[Abstract]:Housing is an important livelihood issue.With the deepening of reform and opening up, the income level of Chinese residents is increasing, the demand for housing is increasing day by day, and the contradiction between supply and demand of housing is becoming more prominent, resulting in high house prices.Make part of urban low-and-middle-income families' housing demand can not be met.Therefore, the state attaches great importance to the housing difficulties of this group of people, and will vigorously strengthen the construction of affordable housing, increase the supply of housing resources, solve the housing problem of low- and middle-income families in urban areas, and realize "home ownership."As an important measure of government at all levels to "benefit the people, promote development and ensure stability" and the focus of work in the future.While attaching great importance to the construction of affordable housing, the state has also implemented strict regulation and control of the real estate market, making it an important measure to strengthen the construction of affordable housing as an important measure in regulating the real estate market.The original commodity housing development market is occupied by the large-scale affordable housing construction, the real estate market pattern is taking place the huge change, presents the commodity housing and the supportable housing "two houses coexist" the situation.In such a background, real estate development enterprises face opportunities and challenges coexist in the market environment, how to formulate development strategies to adapt to market changes, will become the key to sustainable development of enterprises.This paper sums up and summarizes the theories and viewpoints of the models of affordable housing and construction at home and abroad, and takes the development project of affordable housing of ZBAK Company as the research object.This paper studies the development strategy of the real estate development enterprises participating in the indemnificatory housing project at the present stage.By using PEST analysis and other relevant theories and methods of strategic management, this paper analyzes the macro environment, internal and external conditions, strengths and weaknesses, opportunities and threats, and so on.At the same time, combined with the actual situation of the project, using the economic evaluation indexes and methods, such as internal rate of return, net present value, break-even analysis, sensitivity analysis, and AHP, the quantitative research and analysis on the implementation of project development are carried out.On this basis, the paper puts forward some development strategies, such as pricing, planning, financing, sales, cost control, public relations and so on.An operable optimal strategy scheme.In this paper, from the perspective of real estate development enterprises, the research and analysis of affordable housing as a special real estate development commodity,The relative mature theory and research results of real estate project development are applied to the development of affordable housing project, and the research results are innovative and instructive.To provide a reference for each participating in the development of affordable housing projects.Through the research and discussion on the development strategy of the indemnificatory housing project of ZBAK Company, the conclusion is that it is necessary and feasible for the company to participate in the development of the indemnificatory housing project.The development strategy proposed in this paper is very instructive.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.233.4

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