本文選題：商業(yè)綜合體　切入點：并行工程　出處：《山東大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著國內(nèi)經(jīng)濟(jì)的持續(xù)穩(wěn)定增長,商業(yè)綜合體這一商業(yè)地產(chǎn)模式在國內(nèi)各大城市快速發(fā)展起來,商業(yè)綜合體的開發(fā)建設(shè)有別于傳統(tǒng)意義上的房地產(chǎn)項目,其體型和業(yè)態(tài)具有復(fù)雜性和多樣性,傳統(tǒng)的項目管理模式會導(dǎo)致開發(fā)組織運行效率太低、開發(fā)過程中進(jìn)度拖延和成本超支等一系列問題。并行工程20世紀(jì)90年代被引入國內(nèi),其在工業(yè)企業(yè)的應(yīng)用中初步展現(xiàn)出了顯著效果。與此同時,一些學(xué)者和專家已在建筑企業(yè)和建筑設(shè)計領(lǐng)域嘗試運用并取得了一定成果。房地產(chǎn)項目中運用并行工程思想時間較短、應(yīng)用程度較低,尤其是商業(yè)綜合體項目,還沒有成功的先例。 本文運用并行工程的思想,采用文獻(xiàn)研究、理論研究和實證分析相結(jié)合等研究辦法,結(jié)合自身企業(yè)——銀座購物中心有限公司開發(fā)建設(shè)的銀座中心商業(yè)綜合體項目的特點,通過組織重構(gòu)、過程重組(進(jìn)度與成本管控流程再造)和信息化改造升級,有針對性的建立起了銀座中心商業(yè)綜合體項目開發(fā)商在組織、進(jìn)度、成本、信息四方面的項目管控模型,研究結(jié)果顯示并行工程在商業(yè)綜合體項目中的應(yīng)用在理論上是可行的。同時,通過在銀座中心商業(yè)綜合體中的應(yīng)用研究進(jìn)一步證明,并行工程在此類項目開發(fā)建設(shè)的實踐過程中能夠?qū)崿F(xiàn)提高組織運轉(zhuǎn)效率、縮短工期,降低成本等效果,這將有助于商業(yè)房地產(chǎn)開發(fā)企業(yè)實現(xiàn)商業(yè)開發(fā)模式的快速復(fù)制。 本文將并行工程在商業(yè)綜合體中應(yīng)用僅僅做了拋磚引玉的研究,希望更多的專業(yè)人士不斷探索和完善這方面的研究,為商業(yè)綜合體開發(fā)建設(shè)的良性發(fā)展和并行工程的應(yīng)用拓展而貢獻(xiàn)力量。
[Abstract]:With the sustained and steady growth of domestic economy, the commercial real estate model of commercial complex has developed rapidly in all major cities in China, and the development and construction of commercial complex is different from the traditional real estate project. The traditional project management mode will lead to a series of problems, such as low efficiency of development organization, delay in development progress and cost overrun. In 1990s, concurrent engineering was introduced into China. At the same time, it has shown remarkable effect in the application of industrial enterprises. Some scholars and experts have tried to use it in the field of construction enterprises and architectural design and made some achievements. The application of concurrent engineering in real estate projects is relatively short and the degree of application is relatively low, especially in commercial complex projects. There is no successful precedent. In this paper, we use the idea of concurrent engineering, the research methods of literature research, theoretical research and empirical analysis, combining with the characteristics of the Ginza Center Commercial complex developed and built by our own enterprise-Ginza Shopping Center Co., Ltd. Through organizational reengineering, process reengineering (process reengineering of progress and cost control) and information transformation and upgrading, the developers of Ginza Center commercial complex project are set up in organization, progress and cost. The research results show that the application of concurrent engineering in commercial complex project is feasible in theory. At the same time, it is further proved by the application research in Ginza Center commercial complex. Concurrent engineering can improve the efficiency of organization, shorten the time limit and reduce the cost in the practice of the development and construction of this kind of projects, which will help the commercial real estate development enterprises to realize the rapid replication of the commercial development model. In this paper, the application of concurrent engineering in the commercial complex has only done the research, hoping that more professionals will continue to explore and improve the research in this area. It contributes to the development of commercial complex and the application of concurrent engineering.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TU712

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