本文選題：VI設(shè)計(jì)　切入點(diǎn)：房地產(chǎn)經(jīng)紀(jì)公司　出處：《昆明理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：房地產(chǎn)經(jīng)紀(jì)行業(yè)是以促成房地產(chǎn)交易為目的的一種現(xiàn)代服務(wù)業(yè)。伴隨著近些年來房地產(chǎn)市場的火爆,中國的房地產(chǎn)經(jīng)紀(jì)公司迅速發(fā)展。這不僅體現(xiàn)在房地產(chǎn)經(jīng)紀(jì)公司的數(shù)量上,也體現(xiàn)在房地產(chǎn)經(jīng)紀(jì)公司的規(guī)模上。房地產(chǎn)經(jīng)紀(jì)公司要想在激烈的競爭中搶占先機(jī),做大做強(qiáng),形成品牌,同時(shí)改變過去行業(yè)在公眾心中的負(fù)面影響,贏得公眾的信賴,就需要高質(zhì)量的視覺形象設(shè)計(jì)即VI設(shè)計(jì)。 鏈家房地產(chǎn)經(jīng)紀(jì)有限公司是目前北京存量房交易市場中,市場份額最大的一家公司。隨著企業(yè)的發(fā)展壯大和市場競爭的激烈,對企業(yè)進(jìn)行VI設(shè)計(jì)勢在必行。在充分了解行業(yè)背景、企業(yè)文化及價(jià)值觀的基礎(chǔ)上,結(jié)合設(shè)計(jì)學(xué)、品牌學(xué)、市場營銷學(xué)、色彩心理學(xué)、環(huán)境心理學(xué)等多個(gè)學(xué)科,本著服務(wù)于公司日常辦公活動(dòng)的方向,從企業(yè)標(biāo)志設(shè)計(jì)、標(biāo)準(zhǔn)字、標(biāo)準(zhǔn)色選擇及標(biāo)志使用規(guī)范等方面結(jié)合行業(yè)背景、公司背景進(jìn)行細(xì)致的分析和研究,對公司的視覺形象加以規(guī)范。同時(shí),在VI應(yīng)用系統(tǒng)中,將所設(shè)計(jì)的企業(yè)VI基礎(chǔ)部分與公司的日常工作需要相結(jié)合,將研究成果匯總成為一套詳細(xì)而又有實(shí)用價(jià)值VI系統(tǒng),并輔助以媒體宣傳海報(bào)設(shè)計(jì),以幫助企業(yè)樹立良好的品牌形象。從長遠(yuǎn)的角度看來,這既是對企業(yè)形象的重塑也是對行業(yè)形象的改進(jìn)。
[Abstract]:The real estate brokerage industry is a modern service industry aimed at facilitating real estate transactions. With the boom in the real estate market in recent years, real estate brokerage companies in China have developed rapidly. This is not only reflected in the number of real estate brokerage companies. It is also reflected in the size of the real estate brokerage company. If the real estate brokerage company wants to seize the opportunity in the fierce competition, become bigger and stronger, form a brand, and at the same time change the negative influence of the industry in the public mind in the past and win the public's trust, Need high quality visual image design namely VI design. Lianjia Real Estate Brokerage Co., Ltd. is the largest market share company in the stock house trading market in Beijing. With the development of enterprises and the fierce competition in the market, VI design for enterprises is imperative. On the basis of fully understanding the industry background, corporate culture and values, combined with design, branding, marketing, color psychology, environmental psychology and other subjects, In line with the direction of serving the daily office activities of the company, the company background is carefully analyzed and studied from the aspects of enterprise logo design, standard words, standard color selection and logo use specifications, etc. The visual image of the company is standardized. At the same time, in the VI application system, the basic part of the enterprise VI is combined with the daily work needs of the company, and the research results are summarized into a detailed and practical VI system. In order to help enterprises to set up a good brand image, this is not only the reconstruction of the corporate image but also the improvement of the industry image in the long run.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J505

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本文編號：1601081