本文關(guān)鍵詞： 通鋼集團(tuán) 鋼管行業(yè) 發(fā)展戰(zhàn)略 直縫焊管　出處：《吉林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：“十一五期間”，隨著重點(diǎn)用管行業(yè)如能源、交通、房地產(chǎn)、鋼結(jié)構(gòu)、汽車以及軌道交通等產(chǎn)業(yè)的迅猛發(fā)展，國內(nèi)鋼管產(chǎn)業(yè)得到極大膨脹，鋼管產(chǎn)量以年均15.69%的增速快速發(fā)展，2010年中國的鋼管總產(chǎn)量為5765萬噸，，比2005年的2781萬噸增加了2984萬噸，增長107.30%。在鋼管產(chǎn)量持續(xù)遞增的同時(shí)，產(chǎn)品結(jié)構(gòu)的調(diào)整也取得了明顯效果，對下游相關(guān)行業(yè)尤其是對能源行業(yè)的發(fā)展的發(fā)揮了巨大的支撐作用,但也暴露出產(chǎn)能嚴(yán)重過剩、產(chǎn)業(yè)集中度低、市場競爭加劇、企業(yè)盈利逐年下降等諸多矛盾。 在過去的10年內(nèi)，我國的無縫鋼管產(chǎn)量迅速擴(kuò)大，品種結(jié)構(gòu)不斷優(yōu)化，使得其高端產(chǎn)品居于市場領(lǐng)先地位；焊管產(chǎn)量增長速度大于無縫鋼管產(chǎn)量增長速度，焊管中ERW管在產(chǎn)量上占主導(dǎo)地位，并在各領(lǐng)域向無縫鋼管的市場逼進(jìn)，同時(shí)在中小直徑的油氣長輸管線和城市燃?xì)夤芫�領(lǐng)域內(nèi)向埋弧焊管的市場逼進(jìn)。隨著熱軋帶卷的迅速發(fā)展和焊接技術(shù)、探傷設(shè)備的進(jìn)步，迅速崛起的焊管產(chǎn)業(yè)已經(jīng)與無縫鋼管和埋弧焊管產(chǎn)業(yè)形成了新一輪競爭態(tài)勢。 因?yàn)橹笨p焊管機(jī)組具有投資少、見效快的特點(diǎn)，進(jìn)入21世紀(jì)，全國各地特別是民營企業(yè)直縫焊管機(jī)組在短時(shí)間內(nèi)的大量上馬，導(dǎo)致了焊管行業(yè)產(chǎn)能的迅速膨脹，使得焊管行業(yè)效益捉襟見肘。由于通鋼吉林焊管公司工藝裝備和工藝布置不盡合理，產(chǎn)成品結(jié)構(gòu)水平較低，雖然擁有10萬噸左右的裝備設(shè)計(jì)產(chǎn)能，但僅僅釋放了不足50%。如此低的產(chǎn)量再加上焊管行業(yè)較低的盈利水平，使通鋼吉林焊管始終未能擺脫虧損局面。進(jìn)入“十二五”期間，中國直縫焊管行業(yè)呈現(xiàn)出產(chǎn)能分布不均衡、產(chǎn)品結(jié)構(gòu)不合理和產(chǎn)品檔次低、產(chǎn)能過剩的結(jié)構(gòu)特點(diǎn)。這給焊管行業(yè)企業(yè)也包括通鋼吉林焊管帶來了一個(gè)新的課題：如何繼續(xù)按照企業(yè)現(xiàn)有模式發(fā)展，因?yàn)槠洚a(chǎn)品檔次和產(chǎn)品結(jié)構(gòu)已經(jīng)不能完全適應(yīng)行業(yè)發(fā)展要求。但是如果作出調(diào)整，那又要以什么作為依據(jù)才是最合理？ 因此，本文運(yùn)用企業(yè)戰(zhàn)略管理與市場營銷等相關(guān)理論，根據(jù)國內(nèi)“十一五”期間焊管實(shí)際產(chǎn)量及機(jī)組產(chǎn)能情況，對“十二五”期間焊管行業(yè)發(fā)展情況進(jìn)行預(yù)測。通過重點(diǎn)對東北地區(qū)的焊管企業(yè)及市場的分析，并根據(jù)通鋼集團(tuán)吉林市焊管有限責(zé)任公司目前技術(shù)裝備、生產(chǎn)工藝、人員結(jié)構(gòu)情況，運(yùn)用優(yōu)劣分析法，就企業(yè)參與市場競爭的優(yōu)勢和不利因素進(jìn)行了深刻分析，確定了通鋼集團(tuán)吉林市焊管有限責(zé)任公司在“十二五”期間的戰(zhàn)略目標(biāo)，并制定了一套適應(yīng)通鋼集團(tuán)吉林市焊管有限責(zé)任公司的戰(zhàn)略目標(biāo)實(shí)施方案。
[Abstract]:During the 11th Five-Year Plan period, with the rapid development of key industries such as energy, transportation, real estate, steel structure, automobile and rail transit, the domestic steel pipe industry has been greatly expanded. The steel pipe output has developed rapidly at an average annual growth rate of 15.69% tons. In 2010, the total steel pipe output in China was 57.65 million tons, up 29.84 million tons from 27.81 million tons in 2005, an increase of 107.300.At the same time that the steel pipe output continues to increase, the adjustment of the product structure has also achieved remarkable results. It plays a great supporting role in the development of downstream related industries, especially the energy industry, but it also exposes many contradictions, such as serious overcapacity, low industrial concentration, intensified market competition, and declining profit year by year. In the past 10 years, the output of seamless steel pipe in China has expanded rapidly and the variety structure has been optimized constantly, which makes its high-end products take the leading position in the market, and the output growth rate of welded pipe is faster than that of seamless steel pipe. In the welded pipe, ERW pipe is dominant in production, and in every field, the market of seamless steel pipe will be pushed forward. At the same time, the market of submerged arc welded pipe is approaching in the field of long distance oil and gas pipeline and city gas pipeline with medium and small diameters. With the rapid development of hot rolled strip coil and welding technology, the equipment of flaw detection is progressing. The rapid rise of welded pipe industry has formed a new round of competition with seamless steel pipe and submerged arc welded pipe industry. Since the straight-welded pipe machine has the characteristics of less investment and quick effect, in 21th century, a large number of straight-welded pipe units in all parts of the country, especially in private enterprises, were launched in a short period of time, resulting in the rapid expansion of the production capacity of the welded pipe industry. Because of the unreasonable process equipment and process arrangement of Jilin Pipe Welding Company of Tonggang, the structure level of finished product is low, although it has about 100,000 tons of equipment design capacity. However, only less than 50% was released. Such a low output, coupled with the relatively low profit level of the welded pipe industry, made the Jilin welded pipe of Tonggang always lose money. During the "12th Five-Year Plan" period, China's straight-welded pipe industry showed an uneven distribution of production capacity. The structural characteristics of unreasonable product structure, low product grade and overcapacity have brought a new topic to welded pipe industry enterprises, including Jilin welded pipe of Tonggang: how to continue to develop according to the existing enterprise model, Because its product grade and product structure can not fully adapt to the requirements of industry development. But if the adjustment, then what is the basis for the most reasonable? Therefore, based on the relevant theories of enterprise strategic management and marketing, according to the actual production of welded pipe and the capacity of the unit during the 11th Five-Year Plan period in China, This paper forecasts the development of welded pipe industry during the 12th Five-Year Plan period. Through the analysis of the welded pipe enterprises and markets in Northeast China, and according to the present technical equipment and production process of Jilin City welded Pipe Co., Ltd of Tonggang Group, Based on the personnel structure, the advantages and disadvantages of participating in the market competition are deeply analyzed, and the strategic objectives of Jilin City welded Pipe Co., Ltd. Of Tonggang Group during the 12th Five-Year Plan period are determined. A set of strategic target implementation scheme for Jilin City welded Pipe Co., Ltd.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.4

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