本文關(guān)鍵詞： 國際工程總承包 俄羅市場拓展 中國二十二冶　出處：《河北工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：國際工程總承包是一個跨行業(yè)、跨地域，具有多種模式的業(yè)務(wù)，中國工程公司作為重要的新興力量已正式步入國際工程承包領(lǐng)域。國際工程承包業(yè)務(wù)遍及基礎(chǔ)設(shè)施建設(shè)、各類工廠建設(shè)、制造業(yè)、民用建筑等行業(yè)。國際工程承包業(yè)務(wù)模式涵蓋綜合運(yùn)營項(xiàng)目（EPC、BT、BOT、PPP等）、融資咨詢設(shè)計(jì)、工程項(xiàng)目施工管理及實(shí)施等多種模式。隨著中國企業(yè)不斷拓展國際工程承包業(yè)務(wù)，俄羅斯正逐步成為中國工程承包企業(yè)的重要市場。商務(wù)部資料顯示：2013年第一季度，中俄兩國簽署工程承包合同共4.6億美元，增長39.4%，同期完成營業(yè)額共2.3億美元。 中國二十二冶作為國內(nèi)知名的國際工程承包商，，旗下有四大業(yè)務(wù)板塊：工程總承包、房地產(chǎn)開發(fā)、裝備制造、資源開發(fā)。隨著國際業(yè)務(wù)的拓展，中國二十二冶2009年開始正式進(jìn)入俄羅斯市場，并相繼承接了俄羅斯多個大型工程項(xiàng)目，成為俄羅斯工程承包市場上中國企業(yè)的主要力量。但在拓展俄羅斯市場的過程中，二十二冶也存在著一些不足，本文在這一基礎(chǔ)上研究工程總承包業(yè)務(wù)如何拓展俄羅斯市場。 本文首先介紹了論文研究背景、內(nèi)容、研究思路方法、研究意義，并介紹了論文寫作中用到的相關(guān)理論。其次介紹中國二十二冶概況，分別介紹了公司的基本信息，組織機(jī)構(gòu)，公司近年的主營業(yè)務(wù)數(shù)據(jù)、業(yè)務(wù)構(gòu)成及業(yè)務(wù)發(fā)展情況，并重點(diǎn)介紹了中國二十二冶工程總承包業(yè)務(wù)。再次論文闡述了工程總承包業(yè)務(wù)俄羅斯市場拓展現(xiàn)狀及存在的問題，說明公司工程總承包業(yè)務(wù)海外市場拓展戰(zhàn)略，并說明工程總承包業(yè)務(wù)俄羅斯市場拓展現(xiàn)狀，分析在市場拓展中存在的問題。進(jìn)而進(jìn)行環(huán)境分析，分別論述了中俄兩國工程項(xiàng)目合作情況、俄羅斯市場宏觀環(huán)境分析、競爭分析、公司開拓俄羅斯市場的SWOT分析。宏觀環(huán)境分析了政策、經(jīng)濟(jì)、科技三大環(huán)境。俄羅斯市場工程承包業(yè)務(wù)競爭分析包括俄羅斯建筑工程承包和冶金工業(yè)市場情況介紹、市場份額及主要競爭對手、俄羅斯工程承包業(yè)務(wù)市場競爭情況。在SWOT分析中分別就公司和競爭對手相比的優(yōu)勢和劣勢，外部機(jī)會和威脅進(jìn)行論述。最后論文給出了采用集中成本領(lǐng)先戰(zhàn)略、工程項(xiàng)目公司化運(yùn)作、合理不平衡報價策略、尋求與大型工程承包商合作等俄羅斯市場拓展建議，是對整篇論文的總結(jié)。
[Abstract]:International Engineering General Contracting is a cross-industry, cross-regional, multi-mode business. As an important emerging force, Chinese engineering companies have formally stepped into the field of international engineering contracting. The international engineering contracting business covers infrastructure construction. Various industries such as factory construction, manufacturing, civil construction, etc. The international project contracting business model covers integrated operation projects, such as EPC, BTX, BOTPPP and so on, financing consulting design, As Chinese enterprises continue to expand their international engineering contracting business, Russia is gradually becoming an important market for Chinese engineering contractors. Ministry of Commerce data show: in the first quarter of 2013, China and Russia signed contracts for projects worth $460 million, up 39.4 percent, and completed turnover of $230 million over the same period. As a well-known international engineering contractor in China, China's 22 Metallurgical Company has four major business sectors: general contracting, real estate development, equipment manufacturing, and resource development. In 2009, China began to formally enter the Russian market, and has successively undertaken a number of large projects in Russia, which has become the main force of Chinese enterprises in the Russian engineering contracting market. However, in the process of expanding the Russian market, There are also some shortcomings in 22 smelter. Based on this, this paper studies how to expand the Russian market. This paper first introduces the research background, content, research methods, research significance, and introduces the relevant theories used in the paper writing. Secondly, it introduces the general situation of China 22 Metallurgical Corporation, and introduces the basic information of the company, respectively. Organization, company's main business data, business composition and business development in recent years, It also introduces the general contracting business of 22 metallurgical projects in China. Thirdly, the paper expounds the current situation and existing problems of the general contracting business in Russia, and explains the strategy of overseas market development of the general contracting business of engineering projects of the company. It also explains the current situation of the development of the Russian market, analyzes the problems existing in the development of the market, and then carries on the environmental analysis, respectively discusses the cooperation of the engineering projects between China and Russia, and analyzes the macro environment of the Russian market. Competition analysis, SWOT analysis of the company's development of the Russian market. Macro environment analysis of the policy, economy, and science and technology. The analysis of the competition of the Russian market for engineering contracting business includes the Russian construction engineering contracting and metallurgical industry market situation. Market share and main competitors, the market competition of Russian engineering contracting business. In the SWOT analysis, the advantages and disadvantages of the company compared with its competitors, Finally, the paper gives some suggestions on the development of the Russian market, such as centralized cost leading strategy, project corporatization, reasonable unbalanced quotation strategy, cooperation with large engineering contractors and so on. It is a summary of the whole paper.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272.3;F426.3

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