發(fā)布時間：2018-02-14 03:22

  本文關(guān)鍵詞： 可行性 項目研究 房地產(chǎn) 東莞虎門XX山莊　出處：《湘潭大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：一個房地產(chǎn)項目前期必定對該項目進(jìn)行可行性研究，因為房地產(chǎn)項目具有投資大、周期長、受政策、經(jīng)濟等因素影響。項目是否可行，可依據(jù)可行性相關(guān)理論，結(jié)合數(shù)據(jù)、環(huán)境、政策等對其項目進(jìn)行可行性研究。在計劃投資東莞虎門XX山莊項目之前，投資方認(rèn)為目前房地產(chǎn)市場雖然火爆，而且2013年初出臺的“新國五條”政策未能影響全國的房價勢頭，仍然呈現(xiàn)上漲趨勢，同時十八屆三中全會也沒有調(diào)控房地產(chǎn)工作的內(nèi)容，但投資方仍然認(rèn)為未來市場充滿很大的不確定性，項目風(fēng)險大。針對這情況，開展這次項目可行性研究，從總體上對項目做一個評價，為投資者提供一個重要前期決策依據(jù)。 本文通過研究東莞虎門XX山莊項目，結(jié)合可行性研究的相關(guān)理論知識及數(shù)據(jù)資料，對東莞虎門XX房地產(chǎn)開發(fā)項目進(jìn)行可行性研究，為投資者提出參考決策依據(jù)。本文的主要內(nèi)容：可行性研究的概論的介紹，研究現(xiàn)東莞市整體經(jīng)濟形勢及房地產(chǎn)的走向，并根據(jù)本地塊項目的基本情況、定位、投資及收入，對項目進(jìn)行財務(wù)評價和風(fēng)險分析，以此來分析東莞虎門XX山莊項目是否能立項。 對東莞虎門XX山莊開發(fā)項目進(jìn)行可行性研究分析，是整個項目的最關(guān)鍵的工作。一是在對東莞市的宏觀經(jīng)濟環(huán)境進(jìn)行分析之后，了解東莞市房地產(chǎn)市場的發(fā)展?fàn)顩r，對本文研究的項目做市場分析。二是在對東莞及周邊幾個鎮(zhèn)進(jìn)行市場調(diào)查分析，在符合東莞市城市建設(shè)規(guī)劃的要求，定出市場定位及項目設(shè)計方案。三是通過成本、收益、現(xiàn)金流等財務(wù)報表，，對其進(jìn)行研究分析，以內(nèi)部收益率、投資回收期等主要評價指標(biāo)測算出東莞虎門XX山莊項目的盈利能力，進(jìn)行盈虧平衡分析及社會效益評價。四是通過研究政策風(fēng)險、市場風(fēng)險、商業(yè)風(fēng)險及拖欠風(fēng)險等進(jìn)行評估，制定出風(fēng)險控制措施，制定合理的定價目標(biāo)等主要手段來評價風(fēng)險的大小。得出結(jié)論：東莞虎門XX山莊項目具有很高的投資收益和一定的社會效益，具有可開發(fā)性。 本文通過理論與實踐相結(jié)合，確立可行性研究是房地產(chǎn)項目不可缺少的前置流程，它能使我們在房地產(chǎn)開發(fā)過程中避免盲目決策，為項目的定位、資金、技術(shù)更具有效率性。本文對于東莞虎門XX山莊項目是否成功的具有重要的參考指標(biāo)，能讓房地產(chǎn)公司避免因決策失誤而為企業(yè)帶來損失。
[Abstract]:A real estate project must carry out a feasibility study in the early stage of the project, because the real estate project has a large investment, a long period, and is affected by the factors such as policy, economy, etc. Whether the project is feasible or not, it can be combined with data according to the relevant theory of feasibility. Environment, policy, etc. Before planning to invest in the Dongguan Humen XX Villa project, investors believed that the current real estate market was booming, Moreover, the policy of "five articles of New China" introduced in early 2013 did not affect the momentum of house prices throughout the country and still showed an upward trend. At the same time, the third Plenary session of the 18 CPC Central Committee also did not control the content of real estate work. However, the investors still think that the future market is full of great uncertainty and the project is risky. In view of this situation, the feasibility study of the project is carried out to evaluate the project as a whole, which provides an important basis for investors to make decisions in the early stage. Through studying the project of Dongguan Humen XX Villa, combining with the relevant theoretical knowledge and data of the feasibility study, this paper carries on the feasibility study to the Dongguan Humen XX real estate development project. The main contents of this paper are the introduction of the introduction of the feasibility study, the study of the overall economic situation of Dongguan City and the trend of the real estate, and according to the basic situation of the land project, the location, investment and income. Financial evaluation and risk analysis of the project to analyze whether the Dongguan Humen XX Mountain Project can be established. It is the most critical work of the whole project to carry out feasibility study and analysis on the development project of XX Villa in Dongguan City. First, after analyzing the macroeconomic environment of Dongguan City, we can understand the development situation of the real estate market in Dongguan City. Market analysis of the projects studied in this paper. Second, market investigation and analysis are carried out on Dongguan and several surrounding towns. In line with the requirements of urban construction planning of Dongguan City, the market positioning and project design scheme are worked out. Third, through cost and income, The financial statements, such as cash flow, are studied and analyzed, and the profitability of the project is calculated according to the main evaluation indexes, such as internal rate of return, investment payback period, etc. Through studying policy risk, market risk, business risk and default risk, and so on, we can work out the risk control measures. It is concluded that the Dongguan Humen XX Mountain Project has high investment income, certain social benefit and exploitable property. Through the combination of theory and practice, this paper establishes that feasibility study is an indispensable pre-process of real estate projects. It can make us avoid blind decision making in the process of real estate development, so that we can locate and fund the project. Technology is more efficient. This paper has an important reference index for the success of the project in Dongguan Humen XX Villa, and can make the real estate company avoid the loss of the enterprise because of the wrong decision.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.23

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蔡亮;;某房地產(chǎn)項目可行性研究分析[J];安徽建筑;2010年05期

2 張先玲,辜蜀嘉;論加強對房地產(chǎn)項目可行性分析特殊性的研究[J];成都大學(xué)學(xué)報(自然科學(xué)版);2001年04期

3 屈哲;項目融資的風(fēng)險及其規(guī)避[J];財經(jīng)問題研究;2002年05期

4 夏光明;試論房地產(chǎn)開發(fā)投資項目可行性研究的主要內(nèi)容[J];城市開發(fā);1995年04期

5 姚亮,周晶;BOT項目風(fēng)險及來源分析[J];東南大學(xué)學(xué)報(哲學(xué)社會科學(xué)版);2002年S2期

6 李彪;;可行性研究在房地產(chǎn)項目建設(shè)中的作用[J];福建建設(shè)科技;2007年01期

7 曾祥瑞;房地產(chǎn)投資可行性分析方法研究[J];中國房地產(chǎn);1994年07期

8 陳旭輝;;房地產(chǎn)項目定位的“四維”分析[J];北方經(jīng)貿(mào);2007年09期

9 王晶;項目融資的風(fēng)險控制分析[J];國際經(jīng)濟合作;2000年04期

10 巫世峰;;房地產(chǎn)項目可行性研究的評價指標(biāo)體系研究[J];國外建材科技;2006年05期

本文編號：1509759