本文關(guān)鍵詞： 房地產(chǎn)開發(fā)建設(shè)項(xiàng)目 規(guī)劃方案 項(xiàng)目管理組織 會(huì)商機(jī)制　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著我國政府對(duì)房地產(chǎn)市場(chǎng)宏觀調(diào)控力度的不斷提升,房地產(chǎn)市場(chǎng)已經(jīng)逐漸由傳統(tǒng)的賣方市場(chǎng)轉(zhuǎn)變成買方市場(chǎng)。房地產(chǎn)市場(chǎng)的供應(yīng)量不斷增加,購房者的選擇余地不斷擴(kuò)大,為了能在眾多樓盤中脫穎而出,房地產(chǎn)公司就必須提高樓盤自身的競(jìng)爭(zhēng)力,而初期的方案設(shè)計(jì)是項(xiàng)目成敗的關(guān)鍵。在項(xiàng)目建設(shè)過程中,方案設(shè)計(jì)不僅是項(xiàng)目的先頭兵,同時(shí)也是建筑的靈魂所在。好的設(shè)計(jì)方案不僅可以為開發(fā)商帶來豐厚的利潤,同時(shí)還會(huì)為產(chǎn)生巨大的社會(huì)效益,為城市市容市貌以及交通環(huán)境都到來較好的效果。本文針對(duì)房地產(chǎn)規(guī)劃方案階段的工作展開分析研究,首先詳細(xì)介紹說明了房地產(chǎn)開發(fā)方案設(shè)計(jì)的主要工作內(nèi)容及其重要性,其次對(duì)目前房地產(chǎn)項(xiàng)目規(guī)劃方案階段管理的管理理論以及研究和具體實(shí)踐現(xiàn)狀進(jìn)行分析,然后以天津市靜�？h水岸瀾軒住宅小區(qū)為例,通過調(diào)查問卷的方式確定本項(xiàng)目的市場(chǎng)定位。之后從組建項(xiàng)目管理組織、細(xì)化設(shè)計(jì)任務(wù)書、建立與相關(guān)機(jī)構(gòu)會(huì)商機(jī)制以及方案審查和調(diào)整幾個(gè)方面對(duì)小區(qū)規(guī)劃方案的組織管理進(jìn)行分析和研究。將傳統(tǒng)單一的建筑方案設(shè)計(jì)增加為建筑方案設(shè)計(jì)、精裝修方案設(shè)計(jì)、園林景觀設(shè)計(jì)三位一體的整體設(shè)計(jì),并采用多單位、多專業(yè)、多領(lǐng)域合作。本文將水岸瀾軒項(xiàng)目與之前的項(xiàng)目數(shù)據(jù)進(jìn)行對(duì)比發(fā)現(xiàn),本項(xiàng)目在設(shè)計(jì)階段所花費(fèi)的時(shí)間比之前的項(xiàng)目增加一半,然而由于設(shè)計(jì)的完整度較高,并且已與建筑設(shè)計(jì)、裝修設(shè)計(jì)、園林綠化等相關(guān)單位交流溝通,因此其在達(dá)到設(shè)計(jì)規(guī)范要求的基礎(chǔ)上更具人性化,也更加符合業(yè)主需求,使居住舒適度得到進(jìn)一步提高。與此同時(shí),通過前期的有效溝通,大大減少了對(duì)原設(shè)計(jì)的變更,縮短了工期,降低了成本,提高了項(xiàng)目整體進(jìn)度,取得了較好的效果。
[Abstract]:With the continuous improvement of the macro-control of the real estate market, the real estate market has gradually changed from the traditional seller's market to the buyer's market, and the supply of the real estate market is increasing. The choice of buyers is expanding, in order to be able to stand out in a large number of real estate, real estate companies must improve their own competitiveness. The initial project design is the key to the success or failure of the project. In the process of project construction, the project design is not only the forerunner of the project. At the same time, it is also the soul of the building. Good design can not only bring huge profits for developers, but also produce huge social benefits. For the appearance of the city and the traffic environment have come to a better effect. This paper aimed at the real estate planning phase of the work of analysis and research. Firstly, this paper introduces the main contents and importance of the real estate development scheme design in detail, and then analyzes the management theory, research and practice status quo of the real estate project planning project stage management at present. Then take Shuian Lanxuan residential district in Jinghai County of Tianjin as an example, determine the market orientation of this project by questionnaire. Then, from the establishment of project management organization, detailed design task. Establish consultation mechanism with relevant institutions and review and adjust several aspects of the district planning plan organization and management analysis and research. The traditional single architectural scheme design is added to the architectural scheme design. Fine decoration scheme design, landscape design trinity of the overall design, and the use of multi-unit, multi-professional, multi-domain cooperation. This paper will compare the waterfront Lan Xuan project with the previous project data found. The time spent in the design phase of the project increased by half compared with the previous project, however, due to the high degree of integrity of the design, and has been with the architectural design, decoration design, landscaping and other related units to communicate. Therefore, on the basis of meeting the requirements of the design code, it is more humanized, more in line with the needs of the owners, so that the living comfort is further improved. At the same time, through the early effective communication. It greatly reduces the change of the original design, shortens the duration of the project, reduces the cost, improves the overall progress of the project, and achieves good results.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TU241;TU984.12

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