本文關(guān)鍵詞： 湖南四建公司 職能戰(zhàn)略 多元化 成本領(lǐng)先　出處：《湖南大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：在經(jīng)濟(jì)全球化進(jìn)程加快和市場(chǎng)競(jìng)爭(zhēng)日趨激烈的今天,企業(yè)面臨的環(huán)境日益復(fù)雜多變,行業(yè)前景的預(yù)測(cè)隨之變得更為必要,戰(zhàn)略管理的重要性顯得更為突出。從總體上看,我國(guó)企業(yè)在戰(zhàn)略研究和戰(zhàn)略管理工作方面尚處于起步階段,與國(guó)外企業(yè)相比存在較大差距。大多企業(yè)重“硬件”輕“軟件”,重戰(zhàn)術(shù)輕戰(zhàn)略,重眼前輕長(zhǎng)遠(yuǎn),重規(guī)劃輕實(shí)施,對(duì)戰(zhàn)略研究和戰(zhàn)略管理缺乏足夠的重視。這種現(xiàn)狀嚴(yán)重制約著我國(guó)企業(yè)的持續(xù)發(fā)展,為此,加強(qiáng)企業(yè)戰(zhàn)略和戰(zhàn)略管理工作是我國(guó)企業(yè)的迫切需求。 本文通過(guò)收集、閱讀大量文獻(xiàn)資料并對(duì)湖南省第四工程公司進(jìn)行充分調(diào)研的基礎(chǔ)上,運(yùn)用大量數(shù)據(jù)及相關(guān)的戰(zhàn)略管理理論,對(duì)湖南省第四工程公司所面臨的內(nèi)、外部環(huán)境進(jìn)行分析,運(yùn)用SWOT分析矩陣、五力模型等分析工具,在深入分析行業(yè)發(fā)展形勢(shì)的基礎(chǔ)上,提出公司可以實(shí)施的總體發(fā)展戰(zhàn)略主要有：穩(wěn)健發(fā)展戰(zhàn)略、積極開(kāi)拓發(fā)展戰(zhàn)略以及相關(guān)多元化發(fā)展戰(zhàn)略。首先,文章對(duì)公司的外部競(jìng)爭(zhēng)環(huán)境和內(nèi)部環(huán)境兩方面進(jìn)行了剖析,進(jìn)一步對(duì)公司進(jìn)行SWOT綜合分析；然后,文章闡明了公司的發(fā)展定位與戰(zhàn)略目標(biāo),進(jìn)而制定了公司的總體發(fā)展戰(zhàn)略及職能戰(zhàn)略；最后明確了戰(zhàn)略實(shí)施的步驟、主要策略及保障措施。 文章通過(guò)深入研究認(rèn)為,湖南四建經(jīng)過(guò)50多年的發(fā)展,公司積累了完備的資源。通過(guò)發(fā)展戰(zhàn)略的研究,希望幫助公司打造成為集專(zhuān)業(yè)施工、工程總承包、BT\BOT、房地產(chǎn)開(kāi)發(fā)等相關(guān)產(chǎn)業(yè)于一體,專(zhuān)業(yè)能力突出、盈利能力較強(qiáng)、管理水平較高,在湖南省內(nèi)具有較強(qiáng)競(jìng)爭(zhēng)力和較高知名度的建筑企業(yè)。同時(shí),發(fā)展經(jīng)驗(yàn)給其他企業(yè)一定借鑒。
[Abstract]:With the acceleration of the process of economic globalization and the increasingly fierce market competition, the environment facing enterprises is becoming increasingly complex and changeable, and the forecast of industry prospects becomes more necessary. The importance of strategic management is more prominent. On the whole, Chinese enterprises are still in the initial stage of strategic research and strategic management. Compared with foreign enterprises, there is a big gap. Most enterprises pay more attention to "hardware" than "software", to tactics and strategy, to immediate and long-term, and to planning and implementation. There is a lack of attention to strategic research and strategic management. This situation seriously restricts the sustainable development of Chinese enterprises. Therefore, it is urgent for Chinese enterprises to strengthen their strategy and strategic management. On the basis of collecting and reading a large number of documents and investigating Hunan 4th Engineering Company, this paper applies a large number of data and relevant strategic management theory. This paper analyzes the internal and external environment faced by Hunan 4th Engineering Company, and makes use of SWOT analysis matrix, five forces model and other analysis tools, on the basis of in-depth analysis of the development situation of the industry. Put forward that the company can implement the overall development strategy are: steady development strategy, positive development strategy and related diversification development strategy. First. This paper analyzes the external competitive environment and internal environment of the company, and further carries on the SWOT comprehensive analysis to the company; Then, the article clarifies the development orientation and the strategic goal of the company, and then formulates the overall development strategy and the function strategy of the company; Finally, the strategy implementation steps, main strategies and safeguard measures are defined. Through in-depth research, the article thinks that after more than 50 years of development, the company has accumulated complete resources. Through the research of development strategy, we hope to help the company to build into a professional construction, engineering contracting. BT, real estate development and other related industries in one, the professional ability is outstanding, the profitability is strong, the management level is higher, in Hunan Province has the stronger competitive power and the high visibility construction enterprise. At the same time. Development experience must be used for reference by other enterprises.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.92;F272

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