本文關(guān)鍵詞： 房地產(chǎn)開(kāi)發(fā) 住區(qū)規(guī)劃 體驗(yàn)區(qū)營(yíng)造 景觀設(shè)計(jì) 植物配置　出處：《華南理工大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：住宅體驗(yàn)區(qū)也稱(chēng)之為樣板房區(qū)或者住宅示范區(qū)，隨著中國(guó)房地產(chǎn)的迅速發(fā)展，逐漸成為售樓處營(yíng)銷(xiāo)活動(dòng)的一個(gè)重要的組成部分。它是在項(xiàng)目中選取合適位置和有代表性戶(hù)型，并以此為中心規(guī)劃出具有特色的景觀和參觀路線。住宅體驗(yàn)區(qū)的景觀能代表開(kāi)發(fā)商實(shí)力，也是代表樓盤(pán)特色的景觀區(qū)域，體驗(yàn)區(qū)景觀的好壞能夠?qū)蛻?hù)購(gòu)買(mǎi)住宅產(chǎn)生較大影響。 住宅體驗(yàn)區(qū)是基于中國(guó)商品房預(yù)售制度下的特色產(chǎn)物，與大多數(shù)發(fā)達(dá)國(guó)家賣(mài)現(xiàn)樓不同，我國(guó)允許商品房項(xiàng)目投資一定比例就可以進(jìn)行提前銷(xiāo)售回籠資金。在國(guó)家密集的宏觀調(diào)控政策下，房地產(chǎn)行業(yè)的競(jìng)爭(zhēng)日趨激烈。房地產(chǎn)行業(yè)也應(yīng)擯棄暴利時(shí)代，走向更理性成熟，努力提升項(xiàng)目品質(zhì)創(chuàng)造優(yōu)美生活環(huán)境。住宅體驗(yàn)區(qū)是房產(chǎn)商展示實(shí)力和形象，向客戶(hù)勾畫(huà)美好生活的重要舞臺(tái)，伴隨著人們對(duì)住區(qū)環(huán)境的要求提高，體驗(yàn)區(qū)中的景觀規(guī)劃更是房地產(chǎn)項(xiàng)目設(shè)計(jì)策劃的重中之重。 本文將住宅體驗(yàn)區(qū)景觀營(yíng)造作為主要論述對(duì)象，通過(guò)實(shí)地調(diào)研與考察方式，收集大量圖紙、圖片資料，并結(jié)合現(xiàn)代住區(qū)景觀規(guī)劃研究理論和體驗(yàn)式營(yíng)銷(xiāo)理論，對(duì)住宅體驗(yàn)區(qū)景觀規(guī)劃設(shè)計(jì)建造手法做了全面深入系統(tǒng)的研究分析，通過(guò)研究住宅體驗(yàn)區(qū)景觀與住區(qū)景觀的聯(lián)系與區(qū)別、體驗(yàn)區(qū)與營(yíng)銷(xiāo)的結(jié)合方式、體驗(yàn)區(qū)景觀成本和施工管理等各個(gè)因素。提出現(xiàn)有景觀規(guī)劃利與弊，總結(jié)最佳住宅體驗(yàn)區(qū)景觀營(yíng)造模式。具體分為以下五個(gè)部分： 第一部分（提出問(wèn)題）介紹研究的目的和意義，解釋住宅體驗(yàn)區(qū)的概念，并對(duì)國(guó)內(nèi)外相關(guān)研究進(jìn)行綜述，提出具體研究方法和論文框架。 第二部分（分析問(wèn)題）首先是住區(qū)景觀規(guī)劃理論和住宅體驗(yàn)式營(yíng)銷(xiāo)理論的研究，，然后是兩者結(jié)合的理論基礎(chǔ)研究。 第三部分（解決問(wèn)題）通過(guò)資料分析、實(shí)地調(diào)研、項(xiàng)目對(duì)比的方式為體驗(yàn)區(qū)景觀規(guī)劃提供現(xiàn)實(shí)基礎(chǔ)，并提出設(shè)計(jì)原則。 第四部分（結(jié)合案例說(shuō)明）將設(shè)計(jì)原則貫徹到實(shí)例，并分析和檢驗(yàn)其效果。 第五部分（結(jié)論）體驗(yàn)區(qū)景觀營(yíng)造的結(jié)論。
[Abstract]:Housing experience area is also called model housing area or housing demonstration area, with the rapid development of real estate in China. Gradually become an important part of sales office marketing activities. It is in the project to select the appropriate location and representative household. The residential experience area can represent the strength of the developers, but also represents the characteristics of the landscape area of the real estate. Experience the landscape of the area can have a greater impact on the customer purchase of housing. The residential experience area is based on the Chinese commercial housing pre-sale system under the characteristics of the product, and most developed countries are different from the sale of real estate. Under the intensive macro-control policy of the country, the competition of the real estate industry is becoming increasingly fierce. The real estate industry should also abandon the era of profiteering. Towards more rational maturity, strive to improve the quality of the project to create a beautiful living environment. Residential experience area is a real estate business to show strength and image, to describe the important stage of good life to customers. With the increasing demand for residential environment, landscape planning in the experience area is the most important part of the real estate project design. This article takes the residential experience area landscape construction as the main discussion object, through the field investigation and inspection way, collects the massive drawing, the picture material, and unifies the modern residential district landscape planning research theory and the experience marketing theory. Through the study of residential experience area landscape and residential landscape contact and difference, experience area and marketing combination. Experience area landscape cost and construction management and other factors. Put forward the advantages and disadvantages of the existing landscape planning, summed up the best residential experience area landscape construction model. Specifically divided into the following five parts: The first part (asking questions) introduces the purpose and significance of the research, explains the concept of the residential experience area, and summarizes the related studies at home and abroad, and puts forward the specific research methods and the framework of the paper. The second part (analysis) is the research of residential landscape planning theory and residential experiential marketing theory, and then the theoretical basis of the combination of the two. The third part (problem solving) provides the realistic foundation for the experience area landscape planning through the data analysis, the field investigation and the project contrast, and puts forward the design principle. Part 4th (case description) applies design principles to examples and analyses and tests their effects. Part 5th (conclusion) the conclusion of landscape construction of experience area.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：TU984.12

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