本文關(guān)鍵詞：房地產(chǎn)企業(yè)多項(xiàng)目管理體系構(gòu)建及評(píng)價(jià)研究　出處：《武漢理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 多項(xiàng)目管理 組織結(jié)構(gòu) 運(yùn)營(yíng)體系 層次分析法 模糊綜合評(píng)價(jià)

【摘要】：伴隨著持續(xù)宏觀調(diào)控政策的出臺(tái),我國(guó)房地產(chǎn)市場(chǎng)競(jìng)爭(zhēng)日益加劇,房企依靠土地儲(chǔ)備坐享增值收益的粗放型經(jīng)營(yíng)路線已經(jīng)逐漸被崇尚管理增值的高周轉(zhuǎn)、滾動(dòng)開發(fā)模式所取代。作為置身于典型項(xiàng)目導(dǎo)向型行業(yè)的房地產(chǎn)企業(yè)能否在同一時(shí)間同時(shí)運(yùn)作多個(gè)處于不同城市、不同開發(fā)周期的項(xiàng)目,成為考核快速擴(kuò)張型房地產(chǎn)企業(yè)管理水平的重要指標(biāo)。 而多項(xiàng)目管理組織體系的優(yōu)化、不同發(fā)展階段地區(qū)公司管控模式正確抉擇以及多項(xiàng)目管理體系的落地執(zhí)行都成為企業(yè)快速發(fā)展過(guò)程中必須磨練的基本功。因此,從市場(chǎng)及行業(yè)發(fā)展的角度出發(fā),對(duì)于房地產(chǎn)企業(yè)多項(xiàng)目管理體系及其評(píng)價(jià)模型的研究具有極強(qiáng)的現(xiàn)實(shí)意義和應(yīng)用價(jià)值。 首先,文章對(duì)多項(xiàng)目管理的基本理論進(jìn)行深入分析,并將多項(xiàng)目管理和傳統(tǒng)項(xiàng)目管理的內(nèi)容進(jìn)行了比較。通過(guò)論述房地產(chǎn)企業(yè)多項(xiàng)目管理的含義和管理模型,文章提出在多項(xiàng)目管理的組織支持機(jī)構(gòu)——PMO項(xiàng)目管理辦公室的理論基礎(chǔ)之上,構(gòu)建適合房地產(chǎn)企業(yè)多項(xiàng)目管理組織架構(gòu)的思路。 接著,文章從房地產(chǎn)企業(yè)多項(xiàng)目管理組織保障、會(huì)議體系、計(jì)劃管理體系、階段性成果及日常管理、投資收益跟蹤管理、知識(shí)管理六大維度出發(fā),構(gòu)建房地產(chǎn)企業(yè)多項(xiàng)目管理運(yùn)營(yíng)體系。 最后,文章通過(guò)文獻(xiàn)查閱、企業(yè)實(shí)踐、管理人員及專家調(diào)研等途徑,運(yùn)用層次分析法、模糊綜合評(píng)價(jià)法構(gòu)建了房地產(chǎn)企業(yè)多項(xiàng)目管理評(píng)價(jià)指標(biāo)體系和評(píng)價(jià)模型。并針對(duì)典型案例對(duì)象運(yùn)用此模型進(jìn)行實(shí)證分析,驗(yàn)證了模型的適用性。
[Abstract]:With the introduction of sustained macro-control policies, the real estate market competition in China is increasingly intensified, housing enterprises rely on land reserves to enjoy value-added income of the extensive business line has gradually been advocated management value-added high turnover. As a typical project-oriented industry, the real estate enterprises can operate multiple projects in different cities and different development cycles at the same time. It has become an important index to assess the management level of rapidly expanding real estate enterprises. And the optimization of multi-project management organization system. The correct choice of regional management and control mode and the implementation of multi-project management system in different stages of development have become the basic skills that must be honed in the process of rapid development of enterprises. Therefore, from the perspective of market and industry development. The research on the multi-project management system and its evaluation model of real estate enterprises is of great practical significance and application value. First of all, the basic theory of multi-project management is deeply analyzed, and the content of multi-project management and traditional project management are compared. The meaning and management model of multi-project management in real estate enterprises are discussed. On the basis of the theory of PMO project management office, this paper puts forward the idea of constructing a suitable organization structure for multi-project management in real estate enterprises. Then, the article from the real estate enterprise multi-project management organization security, meeting system, planning management system, phased results and daily management, investment income tracking management, knowledge management six dimensions. Build real estate enterprise multi-project management operation system. Finally, the article through literature review, enterprise practice, management and expert research and other ways, the use of Analytic hierarchy process. The fuzzy comprehensive evaluation method is used to construct the evaluation index system and evaluation model of multi-project management in real estate enterprises, and the model is used to analyze the typical cases, and the applicability of the model is verified.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU712

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