【摘要】：改革開放以后,經(jīng)濟(jì)發(fā)展的需要和國家政策的改革極大地推動(dòng)了我國民辦高職專科教育的發(fā)展。但是,民辦高職專科學(xué)校還面臨著公辦高職�？茖W(xué)校和國外高等�？平逃母偁�、生源減少、社會(huì)認(rèn)可度低等問題,如何提高辦學(xué)競爭力,獲得可持續(xù)發(fā)展,成為了民辦高職專科學(xué)校必須解決的問題。學(xué)生是民辦高職�？茖W(xué)校生存和發(fā)展的基礎(chǔ),正如顧客是企業(yè)生存和發(fā)展的源泉�，F(xiàn)代企業(yè)將顧客需求、顧客滿意和顧客忠誠等視為影響自身經(jīng)營和發(fā)展的重要因素,貫穿了整個(gè)供應(yīng)鏈條。同樣,以顧客(學(xué)生)為中心、需要衡量經(jīng)濟(jì)效益的民辦高職�？茖W(xué)校,也可以借鑒企業(yè)的發(fā)展之道。因此,本文以S民辦高職�？茖W(xué)校為例,從客戶滿意度的視角來調(diào)查研究學(xué)生課程教學(xué)滿意度的影響因素,并探索相應(yīng)的解決方案,進(jìn)而促進(jìn)S民辦高職�？茖W(xué)校的發(fā)展。S民辦高職專科學(xué)校發(fā)展為一所高職院校已有10余年。目前規(guī)模擁有1600余畝占地面積、6個(gè)系部、29個(gè)專業(yè)、200余名在校教職員工和近10000名在校學(xué)生。校內(nèi)實(shí)訓(xùn)設(shè)施或設(shè)備和校外的實(shí)訓(xùn)基地(除部分專業(yè)以外)基本完善。現(xiàn)有的教學(xué)滿意度的調(diào)查存在評價(jià)體系設(shè)置不合理、學(xué)生參評率低、調(diào)查結(jié)果無反饋等問題。在學(xué)校的長足發(fā)展中,需要對學(xué)生教學(xué)滿意度進(jìn)行相對系統(tǒng)、客觀的調(diào)查,并及時(shí)反饋調(diào)查結(jié)果。本文首先對顧客滿意度的相關(guān)理論作了文獻(xiàn)概述及評價(jià);其次,對S民辦高職�？茖W(xué)校的發(fā)展、學(xué)生教學(xué)滿意度的現(xiàn)狀和行業(yè)的發(fā)展趨勢等作了一定的介紹,以ACSI為基礎(chǔ),提出了S民辦高職�？茖W(xué)校學(xué)生教學(xué)滿意度測評模型和指標(biāo)體系;然后,設(shè)計(jì)調(diào)查問卷并對S民辦高職�？茖W(xué)校學(xué)生教學(xué)滿意度進(jìn)行調(diào)查及分析;最后,針對分析的結(jié)論或相關(guān)問題,提出相應(yīng)的改進(jìn)建議。通過基于ACSI的測評體系的學(xué)生教學(xué)滿意度調(diào)查研究,S民辦高職�？茖W(xué)校能夠了解到學(xué)生教學(xué)滿意度的影響因素,也可以窺探到學(xué)生的需求、課程教學(xué)的問題和資源的利用等情況,并就此作出相應(yīng)的改進(jìn),提高學(xué)生的教學(xué)滿意度,進(jìn)而增強(qiáng)辦學(xué)競爭實(shí)力。
[Abstract]:Since the reform and opening up, the need of economic development and the reform of national policies have greatly promoted the development of private higher vocational education in China. However, the private higher vocational colleges are also facing the competition between the public higher vocational colleges and foreign higher education, the number of students is reduced, the social recognition is low and so on. How to improve the competitiveness of running schools and obtain sustainable development, It has become a problem that private higher vocational colleges must solve. Students are the basis of the survival and development of private vocational colleges, just as customers are the source of the survival and development of enterprises. Modern enterprises regard customer demand, customer satisfaction and customer loyalty as the important factors affecting their management and development, and run through the whole supply chain. Similarly, the private higher vocational colleges, which focus on customers (students) and need to measure economic benefits, can also draw lessons from the development of enterprises. Therefore, this paper takes S private higher vocational college as an example, from the perspective of customer satisfaction to investigate and study the influencing factors of students' teaching satisfaction, and explore the corresponding solutions. It has been more than 10 years since S private higher vocational college developed into a higher vocational school. At present, there are more than 1600 mu of land area, 6 departments, 29 specialties, more than 200 staff and 10000 students. Campus training facilities or equipment and outside the training base (except some major) is basically perfect. There are some problems in the investigation of teaching satisfaction, such as unreasonable evaluation system, low rate of students' participation and no feedback on the results of the investigation. In the rapid development of the school, it is necessary to make a relatively systematic and objective investigation on the students' teaching satisfaction, and to feedback the survey results in a timely manner. In this paper, first of all, the related theories of customer satisfaction are summarized and evaluated. Secondly, it introduces the development of S private higher vocational college, the present situation of students' teaching satisfaction and the development trend of the industry, based on ACSI. This paper puts forward the evaluation model and index system of students' teaching satisfaction in S private vocational colleges. Then, the questionnaire is designed and the teaching satisfaction of the students in S private higher vocational colleges is investigated and analyzed. Finally, the corresponding improvement suggestions are put forward in view of the conclusions of the analysis or related problems. Through the investigation and research on the students' teaching satisfaction based on the ACSI evaluation system, S private higher vocational colleges can understand the influencing factors of the students' teaching satisfaction, and can also probe into the students' needs. The problems of course teaching and the utilization of resources are discussed, and the corresponding improvement is made in order to improve the students' satisfaction in teaching and enhance the competitive strength of running a school.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G712

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