本文選題：廣西中職學(xué)校 + 公共關(guān)系�。� 參考：《廣西師范學(xué)院》2012年碩士論文

【摘要】：隨著市場經(jīng)濟制度的逐步完善，中等職業(yè)學(xué)校不僅要處理好學(xué)校內(nèi)部公共關(guān)系，而且還要重視日益復(fù)雜的外部公共關(guān)系。學(xué)校管理是對學(xué)校資源的合理配置，這就需要學(xué)校不僅要保證學(xué)校內(nèi)部管理的有序化，而且還要不斷根據(jù)市場的變化重視和處理好與行政部門、企業(yè)、行業(yè)、生源學(xué)校、兄弟院校以及家長等之間的外部公共關(guān)系。職業(yè)學(xué)校加強對外交往是職業(yè)教育特性的要求，是學(xué)校生存和發(fā)展的關(guān)鍵。從學(xué)校高質(zhì)量人才的培養(yǎng)，雙師型師資隊伍的建設(shè)，學(xué)校辦學(xué)經(jīng)費的籌集，到學(xué)生的就業(yè)等方面，都離不開學(xué)校與外部關(guān)系的協(xié)調(diào)與合作。而要處理好學(xué)校外部公共關(guān)系，不單單是學(xué)校領(lǐng)導(dǎo)層的事情，還需要全體師生的共同努力。 廣西地處大西南沿海、沿邊地區(qū)，屬于中國——東盟自由貿(mào)易區(qū)大基地，區(qū)位優(yōu)勢明顯。在北部灣發(fā)展戰(zhàn)略下，廣西中等職業(yè)教育如學(xué)校外部公關(guān)面臨著前所未有的機遇和挑戰(zhàn)。目前北部灣經(jīng)濟區(qū)經(jīng)濟快速發(fā)展，產(chǎn)業(yè)結(jié)構(gòu)得到優(yōu)化升級。因此，對人才的需求量增大，專業(yè)的類型需要多樣。在這種形勢下，學(xué)校要根據(jù)區(qū)域市場的需求，調(diào)整專業(yè)和課程設(shè)置，并加強與企業(yè)的溝通與合作，爭取更多新的外部支持。本文通過問卷調(diào)查、訪談法和文獻研究法等，對廣西中等職業(yè)學(xué)校外部公共關(guān)系的現(xiàn)狀及存在的問題進行分析，并輔以訪談法搜集的資料為基礎(chǔ)，分析影響中職學(xué)校外部公共關(guān)系的因素；最后再以案例呈現(xiàn)和相關(guān)訪談紀實的形式進行分析，并對問題有針對性地提出相關(guān)的策略。結(jié)果表明中職學(xué)校要搞好與外部公共關(guān)系的溝通，，領(lǐng)導(dǎo)及教師要加強對外交往觀念，提升個人能力；學(xué)校的公關(guān)及形象制度要健全；對外交往中，要講究交際策略；要科學(xué)和加強公關(guān)關(guān)系工作程序的運用。
[Abstract]:With the gradual improvement of market economy system, secondary vocational schools should not only deal with the internal public relations, but also attach importance to the increasingly complex external public relations. School management is the rational allocation of school resources, which requires schools not only to ensure orderly management within schools, but also to constantly attach importance to and deal with administrative departments, enterprises, industries, and schools of student origin in accordance with changes in the market. External public relations between fraternal institutions and parents. Strengthening foreign communication in vocational schools is the requirement of the characteristics of vocational education and the key to the survival and development of schools. From the cultivation of high-quality talents, the construction of double-qualified teachers, the raising of school funds to the employment of students, the coordination and cooperation between school and external relations are indispensable. To deal with the external public relations, not only the school leadership, but also the joint efforts of all teachers and students. Guangxi is located in the southwest coast, along the border area, belongs to China-ASEAN Free Trade area big base, the location superiority is obvious. Under the development strategy of Beibu Gulf, Guangxi secondary vocational education, such as school external public relations, is facing unprecedented opportunities and challenges. At present, the Beibu Gulf Economic Zone has developed rapidly and the industrial structure has been optimized and upgraded. Therefore, the demand for talent increases, professional types need diversity. In this situation, the school should adjust the specialty and curriculum according to the demand of the regional market, strengthen the communication and cooperation with the enterprise, and strive for more new external support. Through questionnaire investigation, interview and literature research, this paper analyzes the current situation and existing problems of external public relations in secondary vocational schools in Guangxi, which is based on the data collected by interview method. This paper analyzes the factors that affect the external public relations of secondary vocational schools. Finally, the paper analyzes the problems in the form of case presentation and related interviews, and puts forward relevant strategies. The results show that the secondary vocational schools should communicate well with the external public relations, leaders and teachers should strengthen the concept of external communication, enhance their personal ability, improve the public relations and image system of the school, pay attention to the communication strategy in the external communication. To science and strengthen the use of public relations working procedures.
【學(xué)位授予單位】：廣西師范學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G718.3

【參考文獻】

相關(guān)期刊論文 前10條

1 陳雅芳;;試論當(dāng)代校長的溝通策略[J];福建師大福清分校學(xué)報;2007年04期

2 趙宇新;;學(xué)校組織文化的實證研究——以高職院校為例[J];國家教育行政學(xué)院學(xué)報;2010年07期

3 譚界忠;劉曉剛;;廣西高職教育產(chǎn)學(xué)研結(jié)合模式調(diào)查分析[J];桂林航天工業(yè)高等�？茖W(xué)校學(xué)報;2006年02期

4 王曉云;職校校長個人素質(zhì)的八項突破[J];廣西教育;2003年30期

5 槐文謙;魏俊領(lǐng);;職業(yè)院校教師亟需轉(zhuǎn)變的幾種觀念[J];河北交通科技;2008年03期

6 魏安邦;;當(dāng)代高職教育辦學(xué)理念的解讀與實踐[J];化工職業(yè)技術(shù)教育;2009年03期

7 張桂生;;淺論校長能力[J];華章;2011年01期

8 岳苓水;張志華;張紅光;閆志謙;;“三對接,五段式”高等職業(yè)教育人才培養(yǎng)模式的研究與實踐[J];河北工程技術(shù)高等專科學(xué)校學(xué)報;2011年01期

9 張紅梅;霍紹先;;職業(yè)學(xué)校組織文化建設(shè)中應(yīng)注意的問題[J];職業(yè)教育研究;2008年05期

10 謝慧娃;;對職業(yè)院校辦學(xué)理念的理性思考[J];湖南科技學(xué)院學(xué)報;2006年07期

相關(guān)碩士學(xué)位論文 前5條

1 肖初嬌;中等職業(yè)學(xué)校公共關(guān)系管理初探[D];湖南師范大學(xué);2004年

2 張明明;現(xiàn)代學(xué)校公共關(guān)系管理梯度模型建構(gòu)初探[D];華東師范大學(xué);2005年

3 陳光亮;校長個性與學(xué)校特色[D];南京師范大學(xué);2006年

4 陳文海;學(xué)校組織文化的探索與實踐[D];華中師范大學(xué);2008年

5 程翠英;高校外部公共關(guān)系研究[D];南京師范大學(xué);2008年

本文編號：2114569