本文選題：職業(yè)院校　切入點(diǎn)：物業(yè)管理專(zhuān)業(yè)　出處：《昆明理工大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：高職教育作為我國(guó)特殊的教育形式,是我國(guó)培養(yǎng)高素質(zhì)高技能人才的重要途徑。根據(jù)《國(guó)家中長(zhǎng)期教育改革和發(fā)展規(guī)劃綱要(2010-2020年)》提出“要逐步實(shí)施高等學(xué)校分類(lèi)入學(xué)考試、高等職業(yè)教育入學(xué)考試由各省組織”,安徽省從2011年高等職業(yè)院校試點(diǎn)自主招生,到今年2013年安徽省自主招生高職院校40所,比2012年自主招生24所擴(kuò)充一倍左右。高職院校招生正在向自主招生過(guò)渡,生源是今后高等職業(yè)院校生存的源頭。隨著我國(guó)社會(huì)經(jīng)濟(jì)的發(fā)展,物業(yè)管理作為我國(guó)國(guó)民經(jīng)濟(jì)的新興行業(yè),處在發(fā)展的初級(jí)階段,需要大量的物業(yè)管理專(zhuān)業(yè)人才。高技能型人才的短缺,企業(yè)常年招聘。處在中間的高等職業(yè)院校應(yīng)把握新形勢(shì)、新機(jī)遇、新挑戰(zhàn),制定適合自身的招生營(yíng)銷(xiāo)策略,確保生源數(shù)量和生源質(zhì)量,培養(yǎng)出更多適應(yīng)社會(huì)需要的高技能型物業(yè)管理人才。 本文應(yīng)用市場(chǎng)營(yíng)銷(xiāo)的相關(guān)理論和有關(guān)模型,依據(jù)SJ學(xué)院物業(yè)管理專(zhuān)業(yè)現(xiàn)狀及存在的問(wèn)題,通過(guò)SJ學(xué)院物業(yè)管理面臨的微觀環(huán)境和宏觀環(huán)境分析、運(yùn)用SWOT模型得出學(xué)院物業(yè)管理所具有的優(yōu)勢(shì)(S)、劣勢(shì)(w)以及可能面臨的機(jī)會(huì)(0)和威脅(T),制定出學(xué)院物業(yè)管理專(zhuān)業(yè)差異化定位戰(zhàn)略研究,通過(guò)教學(xué)服務(wù)策略、人員策略、有形展示策略、渠道策略、促銷(xiāo)策略,突出辦學(xué)特色和優(yōu)勢(shì),拓寬宣傳渠道,吸引優(yōu)質(zhì)生源。
[Abstract]:Higher vocational education, as a special form of education in our country, is an important way to train high quality and high skilled personnel in our country. According to the outline of National medium and long term Education Reform and Development Plan 2010-2020, it is proposed that the classified entrance examination of higher education should be carried out step by step. The entrance examination for higher vocational education is organized by various provinces. "from 2011 to 2013, 40 vocational colleges and universities in Anhui Province have enrolled their own students on a pilot basis," he said. The number of students in higher vocational colleges is in the transition to independent enrollment, and the source of students will be the source of survival of higher vocational colleges in the future. With the development of social economy in our country, Property management, as a new industry of our national economy, is in the primary stage of development, and needs a large number of real estate management professionals. The shortage of highly skilled talents and the recruitment of enterprises all year round. The higher vocational colleges and universities in the middle should grasp the new situation. New opportunities, new challenges, the establishment of suitable enrollment marketing strategy, to ensure the number and quality of students, to cultivate more highly skilled property management personnel to meet the needs of the society. This paper applies the relevant theories and models of marketing, according to the current situation and existing problems of property management in SJ college, and analyzes the micro and macro environment of property management in SJ college. By using SWOT model, the advantages and disadvantages of college property management and the possible opportunities and threats are obtained. The research on differentiation strategy of college property management specialty is worked out. Through teaching service strategy and personnel strategy, the author puts forward the following conclusions: 1. Visible display strategy, channel strategy, promotion strategy, highlight the characteristics and advantages of running schools, broaden the channels of publicity, attract high-quality students.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F299.2-4;G712

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 莫肖華;梁敏;;關(guān)于高職院校物業(yè)管理專(zhuān)業(yè)建設(shè)的思考——以南寧職業(yè)技術(shù)學(xué)院為例[J];輕工科技;2012年04期

2 陸耀新;李國(guó)淮;;廣西國(guó)際商務(wù)職業(yè)技術(shù)學(xué)院——外向型應(yīng)用人才培養(yǎng)的搖籃[J];廣西教育;2009年30期

3 羅錚;淺析中國(guó)物業(yè)管理發(fā)展趨勢(shì)[J];經(jīng)濟(jì)師;2002年04期

4 谷進(jìn)軍,曹東方,蔣玉國(guó);高校招生生源競(jìng)爭(zhēng)的策略[J];教育理論與實(shí)踐;2005年02期

5 謝聲和;王曉平;陳海紅;;高職院校新生現(xiàn)狀與招生策略分析[J];教育與職業(yè);2010年24期

6 孫華;;高職社區(qū)管理與服務(wù)專(zhuān)業(yè)實(shí)踐教學(xué)基地的建設(shè)與使用[J];南京廣播電視大學(xué)學(xué)報(bào);2010年04期

7 叢凱;對(duì)高校招生宣傳的幾點(diǎn)思考[J];齊齊哈爾醫(yī)學(xué)院學(xué)報(bào);2005年07期

8 葉生洪;;論STP營(yíng)銷(xiāo)戰(zhàn)略模型的構(gòu)建[J];廣東商學(xué)院學(xué)報(bào);2004年03期

9 牛慶瑋,劉臻;高校招生生源波動(dòng)現(xiàn)象的研究[J];石油大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2005年02期

10 趙迎紅;徐飛;徐宏毅;聶規(guī)劃;;STP營(yíng)銷(xiāo)戰(zhàn)略在高校招生宣傳中的應(yīng)用[J];武漢理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年02期

，

本文編號(hào)：1639439