本文選題：職業(yè)院校　切入點：物業(yè)管理專業(yè)　出處：《昆明理工大學》2013年碩士論文　論文類型：學位論文

【摘要】：高職教育作為我國特殊的教育形式,是我國培養(yǎng)高素質(zhì)高技能人才的重要途徑。根據(jù)《國家中長期教育改革和發(fā)展規(guī)劃綱要(2010-2020年)》提出“要逐步實施高等學校分類入學考試、高等職業(yè)教育入學考試由各省組織”,安徽省從2011年高等職業(yè)院校試點自主招生,到今年2013年安徽省自主招生高職院校40所,比2012年自主招生24所擴充一倍左右。高職院校招生正在向自主招生過渡,生源是今后高等職業(yè)院校生存的源頭。隨著我國社會經(jīng)濟的發(fā)展,物業(yè)管理作為我國國民經(jīng)濟的新興行業(yè),處在發(fā)展的初級階段,需要大量的物業(yè)管理專業(yè)人才。高技能型人才的短缺,企業(yè)常年招聘。處在中間的高等職業(yè)院校應把握新形勢、新機遇、新挑戰(zhàn),制定適合自身的招生營銷策略,確保生源數(shù)量和生源質(zhì)量,培養(yǎng)出更多適應社會需要的高技能型物業(yè)管理人才。 本文應用市場營銷的相關(guān)理論和有關(guān)模型,依據(jù)SJ學院物業(yè)管理專業(yè)現(xiàn)狀及存在的問題,通過SJ學院物業(yè)管理面臨的微觀環(huán)境和宏觀環(huán)境分析、運用SWOT模型得出學院物業(yè)管理所具有的優(yōu)勢(S)、劣勢(w)以及可能面臨的機會(0)和威脅(T),制定出學院物業(yè)管理專業(yè)差異化定位戰(zhàn)略研究,通過教學服務策略、人員策略、有形展示策略、渠道策略、促銷策略,突出辦學特色和優(yōu)勢,拓寬宣傳渠道,吸引優(yōu)質(zhì)生源。
[Abstract]:Higher vocational education, as a special form of education in our country, is an important way to train high quality and high skilled personnel in our country. According to the outline of National medium and long term Education Reform and Development Plan 2010-2020, it is proposed that the classified entrance examination of higher education should be carried out step by step. The entrance examination for higher vocational education is organized by various provinces. "from 2011 to 2013, 40 vocational colleges and universities in Anhui Province have enrolled their own students on a pilot basis," he said. The number of students in higher vocational colleges is in the transition to independent enrollment, and the source of students will be the source of survival of higher vocational colleges in the future. With the development of social economy in our country, Property management, as a new industry of our national economy, is in the primary stage of development, and needs a large number of real estate management professionals. The shortage of highly skilled talents and the recruitment of enterprises all year round. The higher vocational colleges and universities in the middle should grasp the new situation. New opportunities, new challenges, the establishment of suitable enrollment marketing strategy, to ensure the number and quality of students, to cultivate more highly skilled property management personnel to meet the needs of the society. This paper applies the relevant theories and models of marketing, according to the current situation and existing problems of property management in SJ college, and analyzes the micro and macro environment of property management in SJ college. By using SWOT model, the advantages and disadvantages of college property management and the possible opportunities and threats are obtained. The research on differentiation strategy of college property management specialty is worked out. Through teaching service strategy and personnel strategy, the author puts forward the following conclusions: 1. Visible display strategy, channel strategy, promotion strategy, highlight the characteristics and advantages of running schools, broaden the channels of publicity, attract high-quality students.
【學位授予單位】：昆明理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.2-4;G712

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