【摘要】：“每個人的自由發(fā)展是一切人的自由發(fā)展的條件”。隨著中國經(jīng)濟的發(fā)展、民主進程速度加快、“人性”的覺醒,個性發(fā)展已成為新時代顯性的社會特征�，F(xiàn)行的學校教育是共性教育,是以政府規(guī)范的統(tǒng)一的課程,針對大多數(shù)學生進行的整齊劃一的知識傳授過程,很難做到差異化、個性教育,導致學生的個性被同質(zhì)化,個性和創(chuàng)造性被扼殺�！秶抑虚L期教育改革和發(fā)展規(guī)劃綱要(2010-2020年)》指出,實施個性化教育,是促進教育改革的一個重要抓手,是實施素質(zhì)教育的重要措施,是教育貫徹以人為本科學發(fā)展觀的重要體現(xiàn)�！毒V要》首次正式提出鼓勵個性化教育,為每個學生提供適合教育的觀點。個性化教育已成為時代的呼喚。 創(chuàng)建“量身定制教育”的民辦學校,就是以個性化教育需求市場為導向,以“量身定制”為教育方式,探索民辦學校運營個性化教育的策略,達到“為每個學生提供適合的教育,讓每個學生享受到成功的體驗”的目的,以此來提升民辦學校競爭力,促進民辦學校特色發(fā)展,同時為中國教育改革提供參考。 本文將結合創(chuàng)業(yè)理論和項目評價理論相關知識,從理論、社會背景、市場、財務及經(jīng)濟與社會協(xié)調(diào)發(fā)展等多個方面,為“創(chuàng)建一所‘量身定制教育’的民辦學�！边@一項目進行分析論證,最終為投資決策提供相對全面、系統(tǒng)、客觀的依據(jù)。全文共分為七個章節(jié)：第一章為緒論部分,這部分主要說明研究的目的、意義、內(nèi)容和方法,針對國內(nèi)外對個性化教育的理論研究和實踐形式進行闡述。第二章是可行性分析,這章主要是從背景、環(huán)境、技術、經(jīng)濟、社會效益等五個方面對項目創(chuàng)建可行性進行全面闡述。第三章是對項目實施規(guī)劃的分析,主要是從建設方案、生產(chǎn)組織兩個方面進行闡述。第四章是市場拓展規(guī)劃分析,主要從市場分析、產(chǎn)品定位、營銷策略等三個方面對該項目的市場運營策略進行分析。第五章是財務支持計劃分析,主要從資金運作、融資計劃、成本與利潤等三個方面對資本運作進行分析。第六章是風險防范,主要從技術風險、市場風險和管理風險三個方面進行分析。第七章是企業(yè)前景及退出機制。最后一部分是結論,總結了“創(chuàng)建‘量身定制’的民辦學�！表椖康目尚行约鞍l(fā)展策略。
[Abstract]:The free development of every human being is the condition for the free development of all human beings. With the development of Chinese economy, the speed of democratic development, the awakening of "human nature" and the development of personality have become the dominant social characteristics of the new era. The current school education is a general education, a unified curriculum with government norms, and a uniform process of knowledge imparting for most students. It is very difficult to achieve differentiation and personality education, which results in the students' individuality being homogenized. Personality and creativity have been strangled. The outline of the National medium and long term Education Reform and Development Plan (2010-2020) points out that implementing individualized education is an important grasp of promoting educational reform and an important measure to implement quality education. It is the important embodiment of carrying out the scientific development view of people-oriented education. The outline is the first time to formally put forward the idea of encouraging individualized education and to provide every student with a viewpoint suitable for education. Individualized education has become the call of the times. The establishment of "customized education" is to explore the strategy of running individualized education in private schools, which is guided by the market of individualized education demand, and with "customized education" as the way of education. In order to improve the competitiveness of private schools and promote the development of the characteristics of private schools, the goal of "providing suitable education for each student and making every student enjoy a successful experience" can also be provided as a reference for the educational reform in China. This paper will combine the relevant knowledge of entrepreneurship theory and project evaluation theory, from the theory, social background, market, financial and economic and social coordinated development and other aspects, This paper analyzes and demonstrates the project of "establishing a" custom-made private school ", and finally provides a relatively comprehensive, systematic and objective basis for the investment decision." The full text is divided into seven chapters: the first chapter is the introduction part, this part mainly explains the purpose, significance, content and method of the research, and expounds the theoretical research and practice forms of individualized education at home and abroad. The second chapter is the feasibility analysis, this chapter is mainly from the background, environment, technology, economic, social benefits and other five aspects of the feasibility of the project. The third chapter is the project implementation planning analysis, mainly from the construction plan, production organization two aspects to carry on the elaboration. The fourth chapter is the market development planning analysis, mainly from three aspects of market analysis, product positioning, marketing strategy to analyze the project's market operation strategy. The fifth chapter is the analysis of financial support plan, mainly from three aspects: capital operation, financing plan, cost and profit. The sixth chapter is risk prevention, mainly from three aspects of technical risk, market risk and management risk. The seventh chapter is enterprise prospect and exit mechanism. The last part is the conclusion, and summarizes the feasibility and development strategy of the project.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G522.72

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