【摘要】：數(shù)字技術(shù)、互聯(lián)網(wǎng)信息技術(shù)、移動通信技術(shù)的快速發(fā)展促使新媒體時代向我們疾駛而來。新媒體包含著海量的信息,以其即時性、交互性等特點迅速吸引了大學生群體的注意,并在潛移默化之中影響著大學生的學習、生活和思想。而新媒體作為一種嶄新的技術(shù)手段,既給高校思想政治工作帶來了新的機遇,也對思想政治工作的內(nèi)容、形式等提出了新的要求。如何在新媒體環(huán)境下,做好高校思想政治工作已成為當今教育工作者們不得不而對的一個課題。 首先,筆者結(jié)合傳播學的背景,對新媒體的概念、類別、傳播特點分別進行了闡述,分析了新媒體對社會帶來的影響。其次,筆者首先根據(jù)《大學生新媒體使用調(diào)查問卷》的數(shù)據(jù)分析,全面地闡述了當代大學生對新媒體使用的現(xiàn)狀以及新媒體對大學生群體各方面所產(chǎn)生的影響,然后又對新形勢下,高校思想政治工作面臨的機遇和挑戰(zhàn)做出深入闡述；最后,在明確新媒體環(huán)境下高校思想政治工作的目標和原則之后,筆者分別從高校思想政治工作的主體建設(shè)、內(nèi)容建設(shè)和平臺建設(shè)三方而展開,系統(tǒng)地分析了新媒體環(huán)境下高校思想政治工作的新對策。
[Abstract]:The rapid development of digital technology, internet information technology and mobile communication technology impel the new media age to come to us. The new media contains a great deal of information and attracts the attention of the college students because of its characteristics of immediacy and interactivity, and it influences the study, life and thought of the college students in the process of imperceptible influence. As a new technical means, the new media not only brings new opportunities to the ideological and political work in colleges and universities, but also puts forward new requirements for the contents and forms of the ideological and political work. How to do well the ideological and political work in colleges and universities under the new media environment has become a topic that educators have to deal with. First of all, combining with the background of communication, the author expounds the concept, category and characteristics of new media, and analyzes the influence of new media on society. Secondly, according to the data analysis of the questionnaire of New Media use of College students, the author comprehensively expounds the current situation of the use of new media by contemporary college students and the influence of the new media on all aspects of the college students. Then under the new situation, the university ideological and political work faced with opportunities and challenges to make a thorough elaboration; Finally, after clarifying the goals and principles of the ideological and political work in colleges and universities under the new media environment, the author starts from the three aspects of the main body construction, content construction and platform construction of the ideological and political work in colleges and universities. This paper systematically analyzes the new countermeasures of ideological and political work in colleges and universities under the new media environment.
【學位授予單位】：復(fù)旦大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G641

【引證文獻】

相關(guān)期刊論文 前2條

1 張昱;;試析以網(wǎng)絡(luò)媒體為依托的高校思想政治建設(shè)[J];學理論;2013年23期

2 柴林林;劉燕;;用新媒體構(gòu)建大學生思想政治教育網(wǎng)絡(luò)平臺[J];祖國;2013年10期

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本文編號：2428552