【摘要】：隨著時(shí)間的推移，新媒體已經(jīng)成為高校校園文化傳播的重要載體，它在高校校園文化建設(shè)中會(huì)起到什么作用？我們應(yīng)當(dāng)如何認(rèn)識(shí)和使用新媒體？如何構(gòu)建新媒體時(shí)代的校園文化？本文在回顧己有的新媒體研究的基礎(chǔ)之上提出本文的研究框架，探討了新媒體在高校校園文化建設(shè)中的作用和高校在新媒體時(shí)代面臨的問(wèn)題和挑戰(zhàn)，以及對(duì)于以新媒體為載體構(gòu)建和諧校園文化的路徑思考。文章主要包括以下部分: 第一部分是緒論。首先提出了本文的研究背景，并對(duì)新媒體及其對(duì)高校校園文化建設(shè)所產(chǎn)生影響的研究文獻(xiàn)進(jìn)行了綜述。 第二部分對(duì)新媒體環(huán)境下的高校校園文化建設(shè)的概述。在這部分里首先介紹了什么是新媒體，對(duì)校園里大學(xué)生常用的幾種典型性的新媒體形式進(jìn)行一般性描述，，在此基礎(chǔ)上總結(jié)出新媒體的特征；其次是對(duì)校園文化建設(shè)的內(nèi)容、功能、目標(biāo)及原則做了簡(jiǎn)要概述；第三是對(duì)新媒體在校園文化建設(shè)中所起到的作用和地位進(jìn)行的闡述。從實(shí)踐產(chǎn)生的影響情況來(lái)看，新媒體對(duì)于校園文化建設(shè)所產(chǎn)生作用主要有導(dǎo)向、教育、交互三種；從新媒體對(duì)校園文化建設(shè)產(chǎn)生影響的方面來(lái)看，新媒體對(duì)意識(shí)形態(tài)主動(dòng)權(quán)的爭(zhēng)奪、輿論信息的加工、價(jià)值觀的引導(dǎo)方面的影響巨大，成為各方利益爭(zhēng)奪的重要陣地。此部分內(nèi)容主要通過(guò)對(duì)概念的簡(jiǎn)要介紹形成對(duì)新媒體和高校校園文化建設(shè)的基本認(rèn)識(shí)。 第三、四部分為本論文研究重點(diǎn)。 第三部分闡述了新媒體環(huán)境下高校校園文化建設(shè)取得的成績(jī)及面臨的問(wèn)題和挑戰(zhàn)，新媒體信息傳播的自由性，加大了校園輿論導(dǎo)向的難度；虛擬性容易引發(fā)大學(xué)生心理危機(jī)、信任危機(jī)和人格障礙；對(duì)新媒體的依賴(lài)使得大學(xué)生獨(dú)立思考和學(xué)習(xí)能力退化； 第四部分是關(guān)于在新媒體視閾下以社會(huì)主義核心價(jià)值觀引領(lǐng)高校校園文化建設(shè)實(shí)現(xiàn)路徑的思考。分四步走，首先是要熟悉新媒體，營(yíng)造新媒體工作環(huán)境；其次是要利用新媒體，引導(dǎo)輿情傳播，創(chuàng)造健康校園精神文化；三是要打造一支素質(zhì)過(guò)硬的高校師資隊(duì)伍；最后是以新媒體為載體，促進(jìn)以社會(huì)主義核心價(jià)值體系指引的校園文化建設(shè)全面提升。
[Abstract]:With the passage of time, the new media has become an important carrier of campus culture in colleges and universities. What role will it play in the construction of campus culture? How should we recognize and use new media? How to construct the campus culture in the new media era? On the basis of reviewing the existing research on new media, this paper puts forward the research framework of this paper, and probes into the role of new media in the construction of campus culture in colleges and universities, and the problems and challenges faced by colleges and universities in the era of new media. And for the new media as the carrier to construct a harmonious campus culture path thinking. The article mainly includes the following parts: the first part is the introduction. Firstly, the research background of this paper is put forward, and the research literature of new media and its influence on campus culture construction is summarized. The second part summarizes the construction of campus culture in the new media environment. In this part, we first introduce what new media is, and describe several typical new media forms commonly used by college students on campus, and summarize the characteristics of new media on this basis; Secondly, the contents, functions, objectives and principles of campus culture construction are briefly summarized; the third is the role and status of new media in campus culture construction. From the point of view of the influence of practice, the effect of new media on the construction of campus culture mainly includes three kinds: orientation, education and interaction; From the perspective of the influence of the new media on the campus culture construction, the new media has a great influence on the ideological initiative, the processing of public opinion information and the guidance of values, which has become an important position for all parties to compete for interests. This part mainly through the brief introduction to the concept forms the basic understanding to the new media and the university campus culture construction. The third and fourth parts are the focus of this paper. The third part expounds the achievements and the problems and challenges in the construction of campus culture under the new media environment. The freedom of the new media information dissemination increases the difficulty of the campus public opinion guidance. Fictionalism can easily lead to psychological crisis, trust crisis and personality barrier of college students, and the dependence on new media makes college students' independent thinking and learning ability degenerate. The fourth part is the thinking about how to lead the construction of campus culture by socialist core values under the new media. It should be divided into four steps: first, to be familiar with the new media and to create a new media working environment; secondly, to use the new media to guide the dissemination of public opinion and to create a healthy campus spiritual culture; third, to build a contingent of university teachers with excellent qualities; Finally, the campus culture construction guided by socialist core value system is promoted with new media as the carrier.
【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G641

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