【摘要】：隨著高等教育的進(jìn)一步發(fā)展，由精英教育過渡到大眾教育后，高校面對的問題日益增多，，特別是適齡人員的減少，造成高校生源緊張，一些院校面臨生死危機(jī)的考驗(yàn)。在這種嚴(yán)峻的形勢下，各級各類學(xué)校無不把學(xué)校的吸引力建設(shè)擺在重要位置，以對外提高知名度，吸引更多的考生報(bào)考，對內(nèi)提高凝聚力，培養(yǎng)優(yōu)秀畢業(yè)生。 本文正是在這種背景下，通過走訪座談、文獻(xiàn)查閱、問卷調(diào)查等方式確定學(xué)校吸引力重要因素，并通過信度效度分析、因子分析等研究手段建立吸引力模型。運(yùn)用層次分析法對調(diào)查數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析，確定模型的各級指標(biāo)因素權(quán)重系數(shù)，為測量學(xué)校吸引力的狀況構(gòu)建了統(tǒng)一標(biāo)準(zhǔn)。 以高校吸引力模型為基礎(chǔ)，本文按照一級指標(biāo)：高校吸引力，二級指標(biāo)：學(xué)習(xí)設(shè)施、生存環(huán)境、管理活動(dòng)、發(fā)展保障、招就影響，三級指標(biāo):教學(xué)基礎(chǔ)設(shè)、學(xué)校環(huán)境、課外活動(dòng)等12個(gè)因素，以及四級指標(biāo)59個(gè)因素，設(shè)計(jì)問卷調(diào)查，對案例學(xué)校522名不同年級在校學(xué)生進(jìn)行調(diào)查。通過數(shù)據(jù)分析驗(yàn)證模型的可行性，同時(shí)為案例學(xué)校的吸引力狀況分析提供基本數(shù)據(jù)。本文得出案例學(xué)校最具吸引力的因素有：校園風(fēng)氣、就業(yè)工作、教師素質(zhì)、個(gè)人發(fā)展、教學(xué)設(shè)施等因素，吸引力權(quán)重系數(shù)為80.13%。 本文以調(diào)查數(shù)據(jù)為基礎(chǔ)，分析了案例學(xué)校在吸引力建設(shè)中的優(yōu)勢、劣勢。提出了建設(shè)合理的師資隊(duì)伍、全面提升學(xué)校核心競爭力、打造健康積極向上的校園環(huán)境、建設(shè)合理的師資隊(duì)伍、加大宣傳力度提升學(xué)校的知名度等意見，并在具體實(shí)施策略上進(jìn)行了進(jìn)一步探討。
[Abstract]:With the further development of higher education, after the transition from elite education to mass education, the problems faced by colleges and universities are increasing day by day, especially the decrease of the number of persons of appropriate age, which results in the tension of college students, and some colleges are faced with the test of life and death crisis. In this severe situation, all kinds of schools at all levels put the school's attraction construction in an important position, in order to enhance the visibility of the outside, attract more candidates to apply for the examination, improve cohesion within the country, and train outstanding graduates. Under this background, this paper determines the important factors of school attractiveness by means of interviews, literature references, questionnaires and so on, and establishes the attraction model by means of reliability and validity analysis, factor analysis and other research methods. The analytic hierarchy process (AHP) is used to analyze the survey data and to determine the weight coefficients of the various index factors of the model, thus establishing a unified standard for measuring the attractiveness of schools. Based on the attractiveness model of colleges and universities, according to the first class index: college attraction, secondary index: learning facilities, living environment, management activities, development security, the third level of indicators: teaching foundation, school environment, Twelve factors such as extracurricular activities and 59 factors of four levels were designed to investigate 522 students of different grades in case school. The feasibility of the model is verified by data analysis, and the basic data are provided for case school attractiveness analysis. This paper concludes that the most attractive factors of the case school are: campus atmosphere, employment, teachers' quality, personal development, teaching facilities, etc. The attractive weight coefficient is 80.13. Based on the survey data, this paper analyzes the advantages and disadvantages of case schools in the construction of attraction. Some suggestions are put forward, such as building a reasonable teaching staff, comprehensively promoting the core competitiveness of the school, creating a healthy and positive campus environment, building a reasonable teaching staff, increasing publicity and promoting the popularity of the school, etc. And in the specific implementation strategy for further discussion.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G657

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