本文選題：消費　切入點：消費文化　出處：《湖北大學(xué)》2012年碩士論文

【摘要】：20世紀(jì)后期,隨著以生產(chǎn)為中心的社會轉(zhuǎn)變成以消費為中心的社會,消費便成為時代文明的主題,并作為一種主要的經(jīng)濟活動逐漸滲透到人們的生活當(dāng)中。此時,消費已不再是一種個人行為,而已成為社會的核心、經(jīng)濟的核心、文化的核心,隨著經(jīng)濟全球化的發(fā)展,各個國家、各個地區(qū)之間的文化聯(lián)系日益緊密,加劇了不同文化之間的交流、沖突和摩擦,也深刻地影響著人們的價值觀念和生活方式。與此同時隨著大眾傳媒的迅猛發(fā)展,使消費文化能夠大量生產(chǎn),大面積傳播,并且這種傳播無需經(jīng)過其他介體便可直接傳至個人,這勢必會直接影響人們的消費觀,尤其是對于大學(xué)生這一特殊群體,這些消費文化對大學(xué)生思想的形成和發(fā)展將產(chǎn)生深遠的影響,同時他們作為社會消費的主體,他們的消費行為、消費觀念也會對整個社會產(chǎn)生巨大的影響。因此,在消費文化背景下,結(jié)合當(dāng)前大學(xué)生消費文化存在的問題,進一步探析高校思想政治教育工作的發(fā)展,既是高校思想政治教育面臨的新挑戰(zhàn),也是高校思想政治教育研究的新課題。 大學(xué)生消費文化作為社會文化的一個重要組成部分,是大學(xué)生思想形成的重要外部條件,是影響大學(xué)生思想的重要因素。本文首先對消費文化的內(nèi)涵做了詳細闡述,其次通過分析比較,從大學(xué)生的消費行為、消費結(jié)構(gòu)以及消費觀念三個方面對當(dāng)前大學(xué)生消費文化存在的問題進行了剖析,再次結(jié)合當(dāng)前大學(xué)生思想政治教育在教育觀念、教育方法以及教育內(nèi)容上存在的問題,系統(tǒng)論述了消費文化背景下大學(xué)生思想政治教育在消費教育方面存在缺失,最后針對上述問題,堅持以解放思想、實事求是、與時俱進為指導(dǎo),從創(chuàng)新思想政治教育理念,改進思想政治教育方法,豐富思想政治教育內(nèi)容三個方面,對消費文化背景下加強大學(xué)生思想政治教育對策進行了詳細研究和論述。目的在于通過加強大學(xué)生思想政治教育,引導(dǎo)大學(xué)生消費文化健康發(fā)展,促進大學(xué)生的全面發(fā)展,以真正實現(xiàn)大學(xué)生思想政治教育的目的。
[Abstract]:In the late 20th century, with the transformation of production-centered society into consumption-centered society, consumption became the theme of civilization of the times, and gradually penetrated into people's lives as a major economic activity.At this time, consumption is no longer a kind of individual behavior. It has become the core of society, the core of economy, the core of culture. With the development of economic globalization, the cultural ties between various countries and regions are becoming increasingly close.It intensifies the communication, conflict and friction between different cultures, and also influences people's values and way of life.At the same time, with the rapid development of mass media, consumer culture can be produced in large quantities and spread in a large area. Moreover, this kind of communication can be transmitted directly to individuals without going through other media. This will definitely directly affect people's view of consumption.Especially for this special group of college students, these consumption cultures will have a profound impact on the formation and development of college students' thoughts, and at the same time, as the main body of social consumption, their consumption behavior,The concept of consumption will also have a huge impact on the whole society.Therefore, under the background of consumption culture, it is a new challenge for ideological and political education in colleges and universities to further explore the development of ideological and political education in colleges and universities, combining with the problems existing in the consumption culture of college students at present.Also is the university ideological and political education research new topic.As an important part of social culture, the consumption culture of college students is an important external condition for the formation of college students' thoughts, and an important factor influencing the thinking of college students.In this paper, the connotation of consumption culture is explained in detail, and then the problems existing in the consumption culture of college students are analyzed from three aspects: the consumption behavior, the consumption structure and the consumption concept of college students.Thirdly, combining with the problems existing in the current ideological and political education of college students in educational concepts, methods and contents, this paper systematically discusses the deficiency of ideological and political education of college students in the aspect of consumption education under the background of consumption culture.Finally, aiming at the above problems, we insist on emancipating the mind, seeking truth from facts, keeping pace with the times, innovating the idea of ideological and political education, improving the methods of ideological and political education, enriching the contents of ideological and political education.This paper makes a detailed study and discussion on the countermeasures of strengthening the ideological and political education of college students under the background of consumption culture.The purpose is to strengthen the ideological and political education of college students, guide the healthy development of college students' consumption culture, and promote the all-round development of college students, so as to realize the purpose of ideological and political education of college students.
【學(xué)位授予單位】：湖北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G641

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