本文選題：女大學(xué)生　切入點(diǎn)：媒介形象　出處：《湖南師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來某些大眾媒體為了謀取商業(yè)利益,對(duì)女大學(xué)生群體進(jìn)行大量的負(fù)面煽情性報(bào)道,如《另類視角：揭密女大學(xué)生們色情服務(wù)現(xiàn)狀》、《杭州女大學(xué)生網(wǎng)上賣淫每次收入千元》等等。新聞中頻頻出現(xiàn)“妖魔化"或“污名化"女大學(xué)生的報(bào)道偏向,劫掠性的把女大學(xué)生作為新聞中可供大眾娛樂的對(duì)象。針對(duì)女大學(xué)生被大眾媒介污名化的這一現(xiàn)象,筆者從社會(huì)學(xué)和新聞傳播學(xué)等學(xué)科入手,分析大眾媒介在新聞報(bào)道中對(duì)女大學(xué)生媒介形象構(gòu)建時(shí)出現(xiàn)的偏差,并引入社會(huì)學(xué)中的污名化理論結(jié)合新聞傳播學(xué)相關(guān)理論來探討當(dāng)代女大學(xué)生被大眾媒介污名化的現(xiàn)象。 論文選取報(bào)紙和網(wǎng)絡(luò)中對(duì)女大學(xué)生的負(fù)面報(bào)道,運(yùn)用了社會(huì)學(xué)污名化理論來探究媒介污名化女大學(xué)生的現(xiàn)象。采用女性主義視角針對(duì)研究樣本進(jìn)行了內(nèi)容分析和框架分析。研究得出,報(bào)紙對(duì)女大學(xué)生的報(bào)道呈負(fù)面化傾向,網(wǎng)絡(luò)媒介對(duì)女大學(xué)生的媒介形象建構(gòu)出現(xiàn)“異化"和“妖魔化”,導(dǎo)致了大眾媒介對(duì)女大學(xué)生形象的污名化產(chǎn)生。 論文中制定的相關(guān)女大學(xué)生媒介形象的網(wǎng)絡(luò)問卷調(diào)查為研究女大學(xué)生污名化現(xiàn)象所形成的傳播效果提供了有力參考。研究發(fā)現(xiàn)商業(yè)媒介中出現(xiàn)的大量負(fù)面報(bào)道會(huì)產(chǎn)生對(duì)女大學(xué)生群體的污名化。大眾媒介不能完全真實(shí)的反映女大學(xué)生群像。大眾媒介對(duì)女大學(xué)生的污名化將影響受眾對(duì)女大學(xué)生群體的認(rèn)知,隨之產(chǎn)生對(duì)女大學(xué)生的公眾污名和自我污名。就女大學(xué)生群體而言,被大眾媒介污名化會(huì)降低她們的社會(huì)地位,不利于當(dāng)代女大學(xué)生的健康成長(zhǎng)。 女大學(xué)生污名化的新聞報(bào)道其背后更深層的社會(huì)成因是男權(quán)社會(huì)下,女性無法走出社會(huì)性別的樊籬；消費(fèi)主義與大眾文化共生的輿論環(huán)境中,女大學(xué)生形象無法得到客觀真實(shí)的再現(xiàn)；大眾媒介的商業(yè)化運(yùn)作也是女大學(xué)生群體被媒介污名化的根源之一。 當(dāng)代女大學(xué)生的媒介形象在很大程度上仍然無法脫離“女性”的社會(huì)性別角色烙印,這是大眾媒介、受眾和社會(huì)文化等多種因素共同作用的結(jié)果。
[Abstract]:In recent years, some of the mass media in order to reap commercial benefits, the negative sensational many reports on female college students, such as "offbeat perspective: disclosure of status of female college students sexual services >, < Hangzhou female college students online prostitution every income thousand yuan > and so on. News frequently appear" demonized "or" stigma "of female college students the reporting bias, the devastating to female college students as the object for the public entertainment news. For female students by the mass media stigmatization of this phenomenon, the author from the sociology and science of Journalism and communication, analysis of the mass media in the news reports on the deviation of female college students and the construction of the media image. The introduction of stigma theory in Sociology of news dissemination theory to explore the contemporary female college students by the mass media stigmatization phenomenon.
This paper selects the negative reports on female college newspaper and network, by using the social stigma theory to explore the media stigmatization of female college students. The feminist perspective of the content analysis and frame analysis for the study sample. The results of the newspaper, the negative tendency of female college students in the network media reports, media image the construction of female college students "alienation" and "demonized", led to the mass media stigmatization of female college students' image.
Provides a powerful reference network questionnaire to establish related female college students' media image formed on female college students' social stigma dissemination effect. Research found that a large number of negative reports appear in the commercial media will have on the stigma of female college students. The mass media cannot truly reflect the images of female college students. The mass media stigma the female college students will influence the cognition of female college students of the audience, resulting in public stigma and self stigma of female students. Female college students are the mass media stigmatization will reduce their social status, is not conducive to the healthy growth of contemporary female college students.
Female students stigmatized news behind the deeper social causes is the patriarchal society, women can not get out of the social gender barriers; consumerism and pop culture media environment, the image of female college students cannot be truly reflected; the commercial operation of the mass media is the female college students are one of the causes of media stigmatization.
To a large extent, the media image of contemporary female college students is still unable to be divorced from the social gender role of "women", which is the result of many factors such as mass media, audience, social culture and so on.

【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G645.5;G206

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本文編號(hào)：1651957