【摘要】：本文主要論述了民辦高校出現(xiàn)招生困境問(wèn)題及原因,對(duì)于民辦高校的招生困境的解決辦法提出一些建議。筆者發(fā)現(xiàn)現(xiàn)在民辦教育主要處在由民辦教育、公辦教育和外國(guó)教育構(gòu)成的市場(chǎng)競(jìng)爭(zhēng)結(jié)構(gòu)中,三者各有優(yōu)勢(shì)和劣勢(shì),也各有發(fā)展的機(jī)遇和挑戰(zhàn)。近年來(lái),我國(guó)民辦高校不僅在數(shù)量不斷擴(kuò)大,而且在教學(xué)水平和質(zhì)量實(shí)現(xiàn)了質(zhì)的飛躍。民辦高校的飛速發(fā)展,學(xué)術(shù)界給予了越來(lái)越高度關(guān)注和研究,但是在眾多的研究論文中卻很少有關(guān)于民辦高校提高社會(huì)聲譽(yù)和認(rèn)同感問(wèn)題的研究,在當(dāng)前日益激烈的高等教育競(jìng)爭(zhēng)的背景下,全面的研究民辦高校提高社會(huì)聲譽(yù)和認(rèn)同感問(wèn)題,顯得十分的重要。民辦教育的優(yōu)勢(shì)在于辦學(xué)的自主性,可以根據(jù)就業(yè)市場(chǎng)和家長(zhǎng)的需求設(shè)置專業(yè)和課程,可以在其它兩種教育的弱勢(shì)市場(chǎng)上多下功夫。民辦教育目前遇到了巨大的生源危機(jī),包括民辦教學(xué)多年來(lái)重視招生輕視教學(xué)質(zhì)量的原因。作者還分析了造成民辦教育劣勢(shì)的內(nèi)外部原因,比如民辦高校很難獲得國(guó)家金融支持,只有依靠學(xué)生學(xué)費(fèi)來(lái)維持正常運(yùn)轉(zhuǎn)。由于資金缺乏和管理意識(shí)落后,民辦高校多不注意教師隊(duì)伍建設(shè),導(dǎo)致教師質(zhì)量不高,最終導(dǎo)致其教學(xué)質(zhì)量很難保證。解決生源困境的關(guān)鍵是民辦高校自己應(yīng)該提高教學(xué)質(zhì)量,外塑形象,根據(jù)市場(chǎng)來(lái)進(jìn)行招生策劃,國(guó)家和社會(huì)給予支持和照顧。
[Abstract]:This paper mainly discusses the problems and causes of enrollment dilemma in private colleges and universities, and puts forward some suggestions on how to solve the difficulties of recruiting students in private colleges and universities. The author finds that the private education is mainly in the market competition structure composed of private education, public education and foreign education. Each of them has its own advantages and disadvantages, as well as opportunities and challenges for its development. In recent years, private colleges and universities in China have not only expanded in number, but also achieved a qualitative leap in the level and quality of teaching. With the rapid development of private colleges and universities, the academic circles pay more and more attention to them. However, in many research papers, there are few researches on how to improve the social reputation and identity of private colleges and universities. Under the background of the increasingly fierce competition of higher education, it is very important to study the issue of improving social reputation and identity in private colleges and universities. The advantage of private education lies in the autonomy of running a school. It can set up majors and courses according to the needs of the job market and parents, and make more efforts in the weak market of the other two kinds of education. At present, private education is confronted with a huge crisis of students, including the reasons why private education pays attention to enrollment and despises teaching quality for many years. The author also analyzes the internal and external reasons for the disadvantages of private education, such as private colleges and universities are difficult to obtain financial support from the state, and only rely on student tuition to maintain their normal operation. Due to the lack of funds and backward management consciousness, private colleges and universities do not pay much attention to the construction of teachers, which leads to the low quality of teachers and the difficulty to guarantee the quality of teaching. The key to solve the dilemma of students is that private colleges and universities should improve the quality of teaching, shape their image, plan enrollment according to the market, and support and take care of by the state and society.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G648.7;G647.32

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