【摘要】：高校做為社會培養(yǎng)人才的搖籃,隨著社會和高校的發(fā)展，高校與社會的聯(lián)系越來越緊密。高校師生員工的思想比較活躍，接收新鮮事物能力強,對待新生事物有主見，喜歡發(fā)表自己言論，伴隨校園網(wǎng)絡的不斷擴建和升級,手機和電腦大面積普及，不良或不實信息傳播的越來越快，涉及到的范圍越來越廣，給學校的辦學、科研、聲譽、管理帶來巨大影響。高校輿論相比其他地方比較集中。進行高校輿情問題研究對于了解高校輿情動向，引導高校輿情走向，解決高校輿情危機有很大的幫助。 高校輿情危機產(chǎn)生必然依托于高校輿情的產(chǎn)生。隨著社會政治、經(jīng)濟、文化的進步，中國各大高校得到了很大的發(fā)展，發(fā)展的同時，一些舊有的矛盾，不合理的制度，以及一些發(fā)展過程中凸顯的問題就慢慢的浮現(xiàn)出來。比如高校擴招，大學由精英教育轉為大眾化教育，轉型過程中擴招速度與規(guī)模、公平與效率、公辦高校與民辦高校的矛盾。除此之外，一部分高校還在一定程度上存在學術不端、違規(guī)招生、校內(nèi)安全隱患、師生犯罪等問題。高校由于其學術研究、教書育人的社會職能，導致高校產(chǎn)生的矛盾和事件很容易成為社會關注的焦點，從而產(chǎn)生輿論。高校師生來自全國各地，加上現(xiàn)在互聯(lián)網(wǎng)平臺強大，每當高校師生就某個問題發(fā)表言論時都會吸引其他民眾參加，這其中一些具有影響力、帶有傾向性的言論在沒有管理者的干預情況下必然會成為輿論的主流，當這種言論擴散到一定程度時，高校輿情就產(chǎn)生了，高校輿情不僅對社會和高校的發(fā)展有幫助，還可能引發(fā)潛在的輿情危機�，F(xiàn)在大部分高校還在依靠宣傳部、保衛(wèi)處、黨委辦公室等兼職人員進行輿情收集，，由于沒有專職人員，輿情的研究和匯報常常以月報、信息通報等形式匯總，有時甚至形同虛設。沒有專門的輿情研究機構和專職人員對輿情進行具體分析研究，一旦輿情危機爆發(fā)，由于平時缺乏輿情信息的收集和分析，對輿情缺乏了解，分析不全面，處置不及時、不得當，就會給學校帶來不良的后果和負面效應。 本文對目前高校輿情危機管理存在的問題和產(chǎn)生問題的原因進行了研究，在文章的最后提出了高校輿情危機管理的一些基本對策和完善高校輿情危機管理的相關機制。
[Abstract]:Colleges and universities as the cradle of social training, with the development of society and universities, colleges and universities are more and more closely linked with society. Teachers and students in colleges and universities have more active ideas, strong ability to receive new things, have their own views on new things, like to express their own opinions, and with the continuous expansion and upgrading of the campus network, mobile phones and computers are widely used. Bad or false information is spreading more and more quickly, involving a wide range of schools, scientific research, reputation, management has a great impact. Public opinion in colleges and universities is more concentrated than in other places. The research of university public opinion is helpful to understand the trend of university public opinion, guide the trend of university public opinion and solve the crisis of university public opinion. The crisis of university public opinion must depend on the generation of university public opinion. With the progress of social politics, economy and culture, the universities and colleges in China have got great development. At the same time, some old contradictions, unreasonable systems, and some problems highlighted in the process of development have emerged slowly. For example, college enrollment expansion, universities from elite education to popular education, in the process of the expansion of enrollment speed and scale, fairness and efficiency, public and private colleges and universities contradictions. In addition, some colleges and universities also have some problems such as academic misconduct, illegal enrollment, hidden safety problems, teacher and student crime and so on. Because of its academic research, the social function of teaching and educating people, the contradictions and events produced by colleges and universities can easily become the focus of social attention and thus generate public opinion. College teachers and students come from all over the country, and now the Internet platform is strong, and whenever college teachers and students make statements on a certain issue, they attract other people to participate. Some of these have influence. Opinion with a tendency will inevitably become the mainstream of public opinion without the intervention of the administrator. When this kind of speech spreads to a certain extent, the public opinion of colleges and universities will come into being. Public opinion in colleges and universities will not only help the development of society and colleges, It could also trigger a potential crisis of public opinion. At present, most colleges and universities are still relying on part-time personnel such as propaganda departments, security departments, party committee offices, and other part-time personnel to collect public opinions. As there are no full-time personnel, the research and reporting of public opinion are often summarized in the form of monthly reports and information circulars. Sometimes it's even empty. There are no specialized public opinion research institutions and professionals to conduct specific analysis and research on public opinion. Once the crisis of public opinion breaks out, due to the lack of collection and analysis of public opinion information in peacetime, the lack of understanding of public opinion, the lack of comprehensive analysis, and the lack of timely handling, Improper, can bring bad consequence and negative effect to school. This paper studies the existing problems and causes of the crisis management of public opinion in colleges and universities. At the end of the article, it puts forward some basic countermeasures of the crisis management of public opinion in colleges and universities and the relevant mechanism of improving the crisis management of public opinion in colleges and universities.
【學位授予單位】：中南民族大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G647

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