本文選題：單位動員 + 捐助行為　； 參考：《社會學(xué)研究》2010年06期

【摘要】：以對"希望工程20周年品牌影響力評估"調(diào)查數(shù)據(jù)的分析為基礎(chǔ),本文在多維度上研究了動員對于公眾捐助行為的影響。結(jié)果發(fā)現(xiàn),體制內(nèi)外,動員對于個體捐助行為的作用有顯著差異:體制內(nèi)個體捐款次數(shù)相對較多,而體制外個體單次捐款額度較高。總的來看,體制內(nèi)外捐助者捐款總額差異不顯著。這種模式展示了后單位制時代大眾動員所具有的某些特點:一方面,體制動員因素保持著顯著的效力,但有其作用的限度;另一方面,社會自主性空間獲得了初步成長,然而動員機制也發(fā)揮著一定效果。這構(gòu)成當(dāng)前我國公益事業(yè)發(fā)展的一個重要的制度與社會背景。
[Abstract]:Based on the analysis of the survey data of "the 20th Anniversary of Project Hope Brand impact Assessment", this paper studies the impact of mobilization on public donation behavior in many dimensions. The results show that there are significant differences in the effect of mobilization on individual donation behavior within and outside the system: the number of individual donations within the system is relatively large, while the amount of individual single donation outside the system is higher. Overall, there is no significant difference in total donor contributions within and outside the system. This model shows some of the characteristics of mass mobilization in the post-unit era: on the one hand, institutional mobilization factors maintain a significant effect, but there are limits to their role; on the other hand, the social autonomy space has gained initial growth. However, mobilization mechanism also plays a certain role. This constitutes an important system and social background for the development of public welfare undertakings in China.
【作者單位】： 中國政法大學(xué)社會學(xué)院;清華大學(xué)社會學(xué)系;中國青年報社;
【基金】：中國政法大學(xué)社會學(xué)院院長基金
【分類號】：G522.74

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本文編號：2061331