【摘要】：O2O這一新興電子商務(wù)模式為蓬勃發(fā)展的家政行業(yè)帶來了機(jī)遇,家政O2O解決了傳統(tǒng)家政信息不對(duì)稱、服務(wù)效率低等問題,但由于仍處于起步探索期,還有一些家政痛點(diǎn)需要解決,文章以直營型家政O2O為例,指出了其存在的問題,比如供給不足、容易跳單、缺乏信任機(jī)制、服務(wù)水平不穩(wěn)定、用戶滿意度低。文章認(rèn)為這些痛點(diǎn)歸根揭底還是人的問題,應(yīng)該從人力資源角度進(jìn)行改善,提出應(yīng)從加強(qiáng)從業(yè)者的人性化管理和給予用戶合理預(yù)期兩方面促進(jìn)核心痛點(diǎn)的解決。
[Abstract]:O2O, a new e-commerce model, has brought opportunities to the booming domestic industry. Domestic economics O2O has solved the problems of traditional domestic information asymmetry and low service efficiency, but because it is still in its infancy, there are still some painful points of domestic economics that need to be solved. Taking O2O as an example, this paper points out its existing problems, such as insufficient supply, easy to jump, lack of trust mechanism, unstable service level and low user satisfaction. This paper holds that these pain points are still human problems, which should be improved from the perspective of human resources, and puts forward that the solution of core pain points should be promoted from two aspects: strengthening the humanized management of practitioners and giving users reasonable expectations.
【作者單位】： 蘇州技師學(xué)院教研室;
【分類號(hào)】：F724.6;F719.9
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本文編號(hào)：2473047