本文選題：小牛訓(xùn)練營 + 青少年業(yè)余足球俱樂部��； 參考：《北京體育大學(xué)》2017年碩士論文

【摘要】：青少年業(yè)余足球俱樂部是中國足球發(fā)展的重要組成部分,是青少年足球人才培養(yǎng)的重要力量。體育產(chǎn)業(yè)得到國家政策的大力支持,社會資本愈來愈青睞青少年足球培訓(xùn),自2014年以來,北京市青少年業(yè)余足球俱樂部的數(shù)量迅速攀升,大部分為非體育行業(yè)的企業(yè)投資,如何發(fā)揮社會資本運營下的青少年業(yè)余足球俱樂部對青少年足球教育的重要作用,打造俱樂部品牌價值和課程理念,選擇優(yōu)秀的教練員團隊,提供符合市場需求的產(chǎn)品和服務(wù)。本文運用文獻資料法、參與觀察法、邏輯分析法,對北京市小牛訓(xùn)練營青少年業(yè)余足球俱樂部管理現(xiàn)狀進行分析,對“小牛訓(xùn)練營”經(jīng)營模式、人力資源管理、推廣模式、課程開發(fā)等方面進行分析,研究結(jié)論如下:(1)小牛訓(xùn)練營是一家自主經(jīng)營、自負盈虧的青少年業(yè)余足球俱樂部,主要以日常培訓(xùn)費用為收入來源;(2)小牛訓(xùn)練營主要包含五個部門:競訓(xùn)部、商務(wù)開發(fā)部、市場部、網(wǎng)絡(luò)部以及辦公室。教練員團隊,以外籍教練員為主,以中方教練員為輔;(3)在產(chǎn)品銷售方面,小牛訓(xùn)練營主要通過產(chǎn)品組合策略和產(chǎn)品促銷策略來吸引更多的客戶;在產(chǎn)品宣傳方面,小牛訓(xùn)練營主要通過新媒體運營、社區(qū)合作、網(wǎng)站內(nèi)容宣傳、百度推廣等方式;(4)小牛訓(xùn)練營擁有較為豐富的青少年足球培訓(xùn)產(chǎn)品,有利于滿足不同年齡段、不同足球水平的青少年需求。小牛訓(xùn)練營具備較為完善的管理細則,能夠有效監(jiān)督和約束教練員、學(xué)員及家長,并為課程的進一步開發(fā)提供反饋;(5)小牛訓(xùn)練營目前內(nèi)部問題主要包括:經(jīng)營模式不清晰、面臨場地壓力、管理團隊不成熟、推廣效果需要提高。外部問題主要包括:同行競爭壓力增加和資金拓展渠道遭遇瓶頸。為此,本文提出如下建議:(1)小牛訓(xùn)練營要積極的豐富資金渠道,拓展收入來源,尋求相關(guān)部門的政策支持,為俱樂部未來的可持續(xù)發(fā)展解決后顧之憂。(2)小牛訓(xùn)練營要加強校園足球合作,充分利用俱樂部優(yōu)秀的教練員資源,挖掘校園內(nèi)優(yōu)秀的青少年足球人才,利用校園完善的足球場地設(shè)施。(3)小牛訓(xùn)練營要完善管理團隊,平衡團隊結(jié)構(gòu),提高團隊工作效率,加強小牛訓(xùn)練營的品牌塑造和宣傳。(4)小牛訓(xùn)練營要繼續(xù)深耕現(xiàn)有客戶,提升產(chǎn)品質(zhì)量,滿足客戶更深度需求。
[Abstract]:The juvenile amateur football club is an important part of the development of Chinese football and an important force for the training of young football talents. The sports industry has been strongly supported by the national policy, and the social capital is becoming more and more popular with the youth football training. Since 2014, the number of amateur football clubs in Beijing is rising rapidly. It is divided into non sports industry investment. How to play the important role of the adolescent football club under the operation of social capital to the youth football education, create the brand value and curriculum idea of the club, select the excellent team of coaches, provide the products and services that meet the market demand. This paper analyzes the management status of young amateur football clubs in calf training camp in Beijing, and analyzes the management mode of "calf training camp", human resource management, promotion mode and curriculum development. The conclusions are as follows: (1) the calf training camp is a self-management, self profit and loss juvenile amateur. Football clubs mainly take daily training fees as income sources; (2) the calf training camp mainly includes five departments: the competition training department, the business development department, the marketing department, the network department and the office. The coach team is dominated by the foreign coaches and the Chinese coaches are supplemented; (3) in the product sales, the calf training camp mainly passes the product portfolio strategy. And product promotion strategy to attract more customers; in product publicity, calf training camp mainly through new media operations, community cooperation, website content publicity, Baidu promotion and other ways; (4) calf training camp has a more rich youth football training products, to meet the needs of different age groups, different football levels of the needs of young people. The Mavericks training camp provides more perfect management rules, can effectively supervise and restrain coaches, students and parents, and provide feedback for the further development of the course; (5) the current internal problems of the calf training camp mainly include: the management model is not clear, the field pressure is facing, the management team is not mature, the promotion effect needs to be improved. The external problem owner is the main problem. In this paper, the following suggestions are put forward: (1) the calf training camp should actively enrich the funds channel, expand the source of income, seek the policy support of the relevant departments, and solve the problems of the future sustainable development of the club. (2) the calf training camp should strengthen the campus football combination. Make full use of the excellent coaches resources of the club, excavate the excellent young football talents in the campus and use the perfect football field facilities on campus. (3) the calf training camp should improve the management team, balance the team structure, improve the team work efficiency, strengthen the branding and publicity of the calf training camp. (4) the calf training camp should continue to plough deep ploughing. Existing customers improve product quality and satisfy customers' deeper needs.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G843

【相似文獻】

相關(guān)期刊論文 前10條

1 ;態(tài)度[J];商務(wù)周刊;2002年09期

2 禹村;灰幕籠罩足球俱樂部[J];南風(fēng)窗;2002年05期

3 邱曉德;超級足球俱樂部企業(yè)戰(zhàn)略管理——結(jié)構(gòu)模式分析研究[J];廣州體育學(xué)院學(xué)報;2005年02期

4 彭健翹,徐秀彬;關(guān)于足球俱樂部上市的思考[J];湖北體育科技;2005年04期

5 彭健翹 ,徐秀彬;關(guān)于足球俱樂部上市的思考[J];體育科技文獻通報;2005年12期

6 吳學(xué)勇;劉明海;;論我國足球俱樂部名稱更迭的成因[J];體育與科學(xué);2005年06期

7 陳可，

本文編號：2093749