本文選題：YT報(bào)社 + 采編人員��； 參考：《東北石油大學(xué)》2016年碩士論文

【摘要】：當(dāng)前,國(guó)企改革深入開展,市場(chǎng)經(jīng)濟(jì)對(duì)報(bào)業(yè)產(chǎn)生持續(xù)影響,企業(yè)報(bào)備受沖擊,生存環(huán)境日益嚴(yán)峻。員工的活力是企業(yè)發(fā)展的動(dòng)力,D油田戰(zhàn)略調(diào)整、油價(jià)持續(xù)低迷,作為典型的企業(yè)報(bào),YT報(bào)社面臨嚴(yán)峻挑戰(zhàn),如何強(qiáng)化人力資源管理理念,有效激勵(lì)采編人員,挖掘其潛力,成為YT報(bào)社需要考慮的關(guān)鍵問題。論文選擇YT報(bào)社作為企業(yè)報(bào)樣本,首先對(duì)選題背景加以介紹,從探討激勵(lì)概念入手,借鑒西方經(jīng)典激勵(lì)理論,深入分析國(guó)內(nèi)當(dāng)前媒體企業(yè)激勵(lì)措施的研究現(xiàn)狀,從而確定研究的切入點(diǎn)。在此理論基礎(chǔ)上,從YT報(bào)社的現(xiàn)狀出發(fā),以工作本身的設(shè)定、薪酬考核的設(shè)定、精神獎(jiǎng)勵(lì)以及YT報(bào)社采編人員個(gè)人發(fā)展等方面為研究的主要內(nèi)容,通過問卷調(diào)查等形式,經(jīng)過一系列統(tǒng)計(jì)分析,充分了解YT報(bào)社采編人員的需求期望,系統(tǒng)剖析其現(xiàn)行激勵(lì)措施存在的問題。針對(duì)問題產(chǎn)生的原因,結(jié)合當(dāng)前的體制改革趨勢(shì)和報(bào)社實(shí)際情況,從薪酬設(shè)定、業(yè)績(jī)獎(jiǎng)勵(lì)、職業(yè)規(guī)劃、人文關(guān)懷等方面入手,改進(jìn)現(xiàn)行激勵(lì)措施,為報(bào)社使用人才、培養(yǎng)人才、提升人才提供借鑒,進(jìn)一步增強(qiáng)采編人員敬業(yè)度,提升其工作業(yè)績(jī),為報(bào)社主動(dòng)適應(yīng)新體制、新機(jī)制,增強(qiáng)凝聚力、競(jìng)爭(zhēng)力,提供可靠保障。
[Abstract]:At present, the reform of state-owned enterprises has been carried out in depth, the market economy has had a lasting impact on the newspaper industry, the enterprise's reporting has been impacted, and the living environment has become increasingly severe. The vitality of employees is the driving force of the development of enterprises and the strategic adjustment of D oilfield. The oil price is continuously low. As a typical enterprise, YT newspaper is faced with severe challenges. How to strengthen the concept of human resources management, effectively motivate the editors and editors, and tap its potential, Become a key issue for YT newspaper to consider. The paper chooses YT newspaper as the sample of the enterprise newspaper, first introduces the background of the topic, starting with the concept of incentive, drawing lessons from the western classical incentive theory, deeply analyzes the current research situation of the incentive measures of the media enterprises in China. In order to determine the breakthrough point of research. On the basis of this theory, starting from the present situation of YT newspaper, the main contents of the study are the setting of work itself, the setting of salary assessment, the setting of spiritual reward and the personal development of the editors of YT newspaper, and the form of questionnaire investigation, etc. Through a series of statistical analysis, the author fully understands the demand expectation of the editors of YT newspaper, and systematically analyzes the problems existing in the current incentive measures. In view of the causes of the problems, combined with the current reform trend of the system and the actual situation of the newspaper, starting from the aspects of salary setting, performance reward, career planning, humanistic care, and so on, the current incentive measures are improved to use and train talents for the newspaper. To promote talent to provide reference, further enhance the engagement of editors, enhance their work performance, for the newspaper to adapt to the new system, new mechanisms, enhance cohesion, competitiveness, provide reliable guarantee.
【學(xué)位授予單位】：東北石油大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G211

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