本文關(guān)鍵詞：廣州地鐵設(shè)計研究院有限公司發(fā)展戰(zhàn)略研究　出處：《云南財經(jīng)大學》2017年碩士論文　論文類型：學位論文

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【摘要】：近年來,隨著政府和社會資本投入的大幅增加,我國城市軌道交通的建設(shè)開始步入快車道。經(jīng)濟的穩(wěn)定發(fā)展,以及人們出行需求的快速增長,使得城市軌道交通建設(shè)的進程不斷加快,建設(shè)的規(guī)模不斷擴大。未來幾年,隨著國家新一輪經(jīng)濟建設(shè)熱潮的到來,以及國家對城市基礎(chǔ)設(shè)施建設(shè)的新的布局調(diào)整,我國軌道交通的建設(shè)將邁上新的階段。未來,隨著國家對城市軌道交通建設(shè)重視度的進一步提升,我國城市軌道交通建設(shè)將會有更大的飛躍。廣州地鐵設(shè)計研究院有限公司創(chuàng)建于1993年,在城市軌道交通設(shè)計方面擁有雄厚的綜合實力。然而,廣州地鐵設(shè)計研究院在發(fā)展的過程中,各業(yè)務(wù)的開展大多各自為政,自成一體,尚未形成一體化經(jīng)營機制,部分業(yè)務(wù)的發(fā)展思路偏離了整體發(fā)展需要,致使公司的業(yè)務(wù)發(fā)展過于分散,難以統(tǒng)一協(xié)調(diào)。正確的發(fā)展戰(zhàn)略對促進企業(yè)的發(fā)展具有至關(guān)重要的作用,因此,本文針對廣州地鐵設(shè)計研究院有限公司在發(fā)展過程中存在的突出問題,圍繞公司的發(fā)展戰(zhàn)略展開研究,對幫助公司制定正確的發(fā)展站略,使公司在激烈的市場競爭中立于不敗之地,具有重要的現(xiàn)實意義。本文的研究得出以下結(jié)論:(1)由PEST分析法對我國的宏觀環(huán)境分析可知,政治上,我國政局穩(wěn)定,法治觀念不斷強化,經(jīng)濟上,我國經(jīng)濟高速發(fā)展,帶動了各行各業(yè)的快速發(fā)展,鐵路行業(yè)發(fā)展形勢喜人,城市軌道交通建設(shè)進入快車道,社會上,我國社會繁榮穩(wěn)定,人們的物質(zhì)與精神生活日益豐富,技術(shù)上,我國信息化、智能化高新技術(shù)進步驚人,為城市軌道交通建設(shè)注入了強勁的活力。(2)由SWOT模型分析表明,廣州地鐵設(shè)計研究院有限公司在競爭優(yōu)勢方面,擁有依托實力雄厚的母公司、素質(zhì)技術(shù)優(yōu)良的人才隊伍、豐富的行業(yè)管理經(jīng)驗、長期經(jīng)營珠三角區(qū)域業(yè)務(wù)基礎(chǔ)、穩(wěn)定海外合作關(guān)系等方面的優(yōu)勢;而公司在人才隊伍結(jié)構(gòu)、核心業(yè)務(wù)能力及公司的經(jīng)營管理等方面,也存在著一定的劣勢;公司在所處的國家政治經(jīng)濟條件、公司所處地理位置、公司所處行業(yè)領(lǐng)域等方面,面臨著較多的機會;而公司在所處的行業(yè)發(fā)展速度加快、城市軌道交通行業(yè)競爭的激烈性、行業(yè)技術(shù)的創(chuàng)新與發(fā)展等方面,面臨著較多的威脅。公司只有抓緊機會、把握優(yōu)勢、克服劣勢、規(guī)避威脅與風險,才能贏得市場,贏得競爭。(3)廣州地鐵設(shè)計研究院有限公司為了促進自身的生存與發(fā)展,在確定自身的愿景、戰(zhàn)略思路和戰(zhàn)略目標的基礎(chǔ)上,應(yīng)當確定以下發(fā)展戰(zhàn)略:一是確定拓展地鐵軌道交通主營業(yè)務(wù),尋求多業(yè)發(fā)展的國內(nèi)戰(zhàn)略;二是確定主動適應(yīng)軌道交通市場競爭大力拓展國際市場的國際化戰(zhàn)略;三是確定加大軌道交通技術(shù)研發(fā)力度,大力研發(fā)專業(yè)核心技術(shù)的技術(shù)創(chuàng)新戰(zhàn)略。(4)公司為了確保發(fā)展戰(zhàn)略的順利推進,在發(fā)展戰(zhàn)略的實施上,還應(yīng)當做好以下幾方面的工作:一是實施組織變革,優(yōu)化人力資源;二是建立有競爭力的薪酬體系和激勵機制;三是堅持技術(shù)創(chuàng)新戰(zhàn)略,培育核心競爭力;四是提升項目管理水平,增強公司盈利能力。
[Abstract]:In recent years, with the government and social capital investment increased substantially, our country city rail construction start into the fast lane. The stable development of economy and the rapid growth of demand for people to travel, the city rail transit construction process continues to accelerate, the construction scale is continually expanding. The next few years, with a new round of national economic construction upsurge, and the state of the city infrastructure construction in the new layout adjustment, construction of rail traffic in our country will enter into a new stage. In the future, with the country of city rail transit construction the importance of further promotion, will our city rail traffic construction has a greater leap. The Guangzhou Metro Design Research Institute Company Limited was founded in 1993, with strong comprehensive strength in the aspects of city rail transit design. However, the Guangzhou Metro Design and Research Institute in the development process, to carry out the business. Most lack of coordination, self-contained, the operating mechanism has not yet formed a part of the business integration, development ideas from the overall development needs, resulting in the company's business development is too scattered, difficult to coordinate. The correct development strategy to promote the development of enterprises has played an important role, therefore, prominent aiming at the problem of Guangzhou Metro Design and Research Institute Co. in the process of development, research on the development strategy of the company, to help companies develop the right development strategy, so that companies in an invincible position in the fierce market competition, has important practical significance. This paper draws the following conclusions: (1) law on China's macro environment analysis, political analysis by PEST, China's political stability, the concept of the rule of law has been strengthened, the economy, the rapid development of China's economy, driven by the rapid development of all walks of life, the railway industry. The exhibition is gratifying, city rail transit construction into the fast lane, the society, the prosperity of China's social stability, people's material and spiritual life has become increasingly rich, the technology, China's information technology, intelligent technology progress is amazing, into a strong vitality for city rail transit construction. (2) by SWOT regression analysis, Guangzhou Metro Design Research Institute Co. Ltd. in the competitive advantage, relying on the strength of the parent company has the quality of personnel, excellent technology, rich management experience, long-term operation of the Pearl River Delta regional business base, stable overseas cooperation advantages; and the company's personnel structure, management and other aspects of the core business ability and the company, there are some disadvantages in the company; the countries of political and economic conditions, the company locates the geographical position, the industry faces more fields. The opportunity; and the company in the industry to accelerate the pace of development of city rail transportation industry, intense competition, innovation and development and other aspects of the technology industry, is facing many threats. The company only to seize the opportunity to grasp the advantages, overcome the disadvantages and avoid risks, to win the market and win the competition (3). Guangzhou Metro Design Research Institute Co. Ltd. in order to promote their own survival and development, in determining their vision, basic strategy and strategic objectives, development strategy should determine the following: one is to determine the development of Metro main business, seek domestic multi development strategy; the two is to determine the initiative to adapt to market competition to rail transportation the expansion of the international market internationalization strategy; the three is to determine the increase in rail transportation technology research and development efforts, vigorously develop the professional core technology innovation strategy. (4) in order to ensure the development strategy The smooth progress in implementing the strategy of development, should also be made in the following aspects: one is the implementation of organizational change, optimize the human resources; the two is to establish a competitive salary system and incentive mechanism; three is to insist on the strategy of technological innovation, cultivate the core competitiveness; the four is to enhance the level of project management, enhance the company's profitability.

【學位授予單位】：云南財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F272;F426.92

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