本文關(guān)鍵詞：新型城鎮(zhèn)化背景下H大學建筑設計院競爭戰(zhàn)略研究　出處：《華僑大學》2017年碩士論文　論文類型：學位論文

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【摘要】：隨著中國宏觀經(jīng)濟增速放緩,市場經(jīng)濟不斷變化,行業(yè)專業(yè)技術(shù)不斷提升,其他設計院不斷建立,國外建筑企業(yè)的強勢擠壓,工程項目承接越來越難,H大學建筑設計院的發(fā)展面臨嚴峻形勢。H大學建筑設計院是由傳統(tǒng)事業(yè)單位改制為國有企業(yè),隨著企業(yè)屬性的變化,它所承擔的社會角色也隨之改變,由服務提供型轉(zhuǎn)變成市場競爭型。新城鎮(zhèn)化背景下的建筑設計市場為H大學建筑設計院提供了更多的發(fā)展機會,同時也使其面臨著更多的競爭與挑戰(zhàn),H大學建筑設計院需要提升競爭力去適應市場經(jīng)濟條件下的開放性競爭。本文以H大學建筑設計院為研究對象,運用PEST分析法、波特的競爭“五力模型”、SWOT分析法等現(xiàn)代企業(yè)管理理論對企業(yè)所處的外部宏觀環(huán)境、行業(yè)環(huán)境,企業(yè)內(nèi)部環(huán)境及競爭對手情況進行分析,系統(tǒng)剖析H大學建筑設計院的經(jīng)營現(xiàn)狀,發(fā)現(xiàn)其存在缺乏企業(yè)戰(zhàn)略規(guī)劃性綱領(lǐng)文件、現(xiàn)代企業(yè)機制不完善、資質(zhì)范圍內(nèi)市場營銷能力不足、運行效率不高、售后服務意識有待加強等問題。本文以H大學建筑設計院競爭戰(zhàn)略目標為導向,把握企業(yè)發(fā)展定位,將重點放到新型城鎮(zhèn)化項目上,實施目標集聚競爭戰(zhàn)略。具體實施策略為內(nèi)部提升策略“修內(nèi)功”,實施高校資源策略“產(chǎn)學研創(chuàng)”,實施外拓策略“跟時代”。最后,研究提出從人力資源、企業(yè)文化、信息溝通、績效考評四個方面保障競爭戰(zhàn)略實施,從防患于未然,做好前饋控制,實時跟蹤,做好實際控制,及時分析總結(jié),做好反饋控制等三方面做好戰(zhàn)略控制。最終實現(xiàn)新型城鎮(zhèn)建筑設計“一元主導”,文物保護、城鄉(xiāng)規(guī)劃、施工圖審查等業(yè)務“多元協(xié)同”,將H大學建筑設計院打造成福建省內(nèi)校辦企業(yè)中“產(chǎn)學研創(chuàng)”結(jié)合最優(yōu)秀、新型城鎮(zhèn)建筑設計領(lǐng)域最具影響力的現(xiàn)代化企業(yè)競爭戰(zhàn)略目標。
[Abstract]:With China's macroeconomic growth rate slowing, market economy constantly changing, industry professional technology constantly improving, other design institutes are constantly established, foreign construction enterprises' strong squeeze, project undertaking is becoming more and more difficult. The development of H University Architectural Design Institute is facing a severe situation. H University Architectural Design Institute is transformed from traditional institutions to state-owned enterprises. With the change of enterprise attributes, its social role has also changed. The architectural design market under the background of new urbanization provides more development opportunities for the architectural design institute of H University, and also makes it face more competition and challenges. H University Architectural Design Institute needs to enhance its competitiveness to adapt to the open competition under the market economy. This paper takes H University Architectural Design Institute as the research object and applies PEST analysis method. Porter's "five forces model" and modern enterprise management theory, such as SWOT analysis, analyze the external macro environment, the industry environment, the internal environment and the competitors' situation. This paper systematically analyzes the management status of H University Architectural Design Institute, and finds that there is a lack of enterprise strategic planning program document, imperfect modern enterprise mechanism, insufficient marketing ability and low operational efficiency within the scope of qualification. This paper takes H University Architectural Design Institute as the direction, grasps the enterprise development localization, and puts the emphasis on the new urbanization project. Implement the goal agglomeration competition strategy. The specific implementation strategy is the internal promotion strategy, the implementation of the university resources strategy "production, learning and research", the implementation of the external extension strategy "with the times". Finally, the paper puts forward from the human resources. Enterprise culture, information communication, performance evaluation four aspects to ensure the implementation of competitive strategy, from the prevention of trouble in the first place, do a good job of feedforward control, real-time tracking, do a good job of practical control, timely analysis and summary. Finally, the new type of urban architecture design "univariate leading", cultural relics protection, urban and rural planning, construction drawing review and other business "multi-coordination". The H University Architectural Design Institute has been established as the competitive strategic goal of modern enterprises in Fujian province, which combines "production, learning, research and innovation" with the best, and the most influential modern enterprises in the field of new urban architectural design.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.92;F271

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