本文關(guān)鍵詞：美的集團(tuán)國(guó)際化經(jīng)營(yíng)影響因素研究　出處：《山西財(cái)經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 美的集團(tuán) 國(guó)際化經(jīng)營(yíng) 影響因素 聚類分析

【摘要】：在我國(guó)家電行業(yè)中,美的集團(tuán)是規(guī)模最大、出口最多的企業(yè)之一。美的集團(tuán)擁有很多國(guó)外生產(chǎn)基地,例如印度、阿根廷、巴西、埃及、白俄羅斯、越南等等。近年來(lái),美的集團(tuán)加快了國(guó)際化經(jīng)營(yíng)的步伐,連續(xù)收購(gòu)了東芝、庫(kù)卡等國(guó)外知名品牌,旨在通過(guò)收購(gòu)獲取先進(jìn)的技術(shù)和渠道,進(jìn)一步打開(kāi)國(guó)際市場(chǎng)。本文圍繞美的國(guó)際化經(jīng)營(yíng)影響因素這一核心內(nèi)容,從美的的經(jīng)營(yíng)狀況和家電行業(yè)狀況等基本情況入手,通過(guò)統(tǒng)計(jì)分析認(rèn)為美的集團(tuán)目前已具備國(guó)際化經(jīng)營(yíng)的實(shí)力。針對(duì)美的國(guó)際化經(jīng)營(yíng)的影響因素,本文一方面從企業(yè)內(nèi)部因素出發(fā),認(rèn)為資產(chǎn)、人力資源、產(chǎn)品特性、技術(shù)創(chuàng)新和社會(huì)責(zé)任等會(huì)對(duì)國(guó)際化經(jīng)營(yíng)產(chǎn)生影響,另一方面從外部市場(chǎng)環(huán)境出發(fā),運(yùn)用系統(tǒng)聚類的分析工具,根據(jù)東道國(guó)政治、經(jīng)濟(jì)、文化地理環(huán)境的差異對(duì)那些初步進(jìn)入和還沒(méi)有進(jìn)入的市場(chǎng)做出分類,根據(jù)分類不同,從不同的市場(chǎng)區(qū)域發(fā)現(xiàn)他們主導(dǎo)因素的不同,根據(jù)主導(dǎo)因素不同發(fā)現(xiàn)他們市場(chǎng)特點(diǎn)的不同。進(jìn)一步使用聚類分析發(fā)現(xiàn)不同市場(chǎng)區(qū)域的主導(dǎo)因素與市場(chǎng)特點(diǎn)有著鮮明的聯(lián)系。因此,美的在開(kāi)拓國(guó)際市場(chǎng)時(shí),必須著重注意環(huán)境因素的影響,例如政治、經(jīng)濟(jì)、文化、地理等因素,既要加強(qiáng)對(duì)新興市場(chǎng)的開(kāi)拓,也要開(kāi)發(fā)和占領(lǐng)歐美等市場(chǎng)。本文認(rèn)為美的集團(tuán)在開(kāi)展國(guó)際化經(jīng)營(yíng)活動(dòng)的過(guò)程中,要優(yōu)化海外市場(chǎng)結(jié)構(gòu),實(shí)行多元化市場(chǎng)戰(zhàn)略;企業(yè)自身也要加強(qiáng)品牌建設(shè)、提高技術(shù)創(chuàng)新水平,增強(qiáng)知識(shí)產(chǎn)權(quán)意識(shí),減少貿(mào)易摩擦。
[Abstract]:Midea is one of the largest and most exporting enterprises in China's home appliance industry. Midea has many foreign production bases, such as India, Argentina, Brazil, Egypt, Belarus. Vietnam and so on. In recent years, Midea has stepped up the pace of international business, continuously acquired Toshiba, Kuka and other well-known foreign brands, aimed at acquiring advanced technology and channels through acquisition. To further open the international market. This paper focuses on the core elements of the international management of the United States, from the United States of America's business situation and the basic situation of the home appliance industry and so on. According to the statistical analysis, Midea already has the strength of international operation at present. In view of the influence factors of American international operation, on the one hand, this paper starts from the internal factors of the enterprise, and thinks that the assets and human resources. Product characteristics, technological innovation and social responsibility will have an impact on international operations. On the other hand, from the external market environment, the use of systematic clustering analysis tools, according to host country politics, economy. The difference of cultural geographical environment classifies the market that has not entered and has not entered. According to the classification, we can find the difference of their dominant factors from different market regions. According to the dominant factors, we find their market characteristics are different. Further use cluster analysis to find that the dominant factors of different market regions have a clear relationship with the market characteristics. Therefore, the United States in the development of international markets. Attention must be paid to the impact of environmental factors, such as political, economic, cultural, geographical, and so on, in order to enhance the development of emerging markets. This paper holds that Midea should optimize the structure of overseas markets and carry out diversified market strategy in the process of carrying out international business activities. Enterprises themselves should strengthen brand building, improve the level of technological innovation, enhance the awareness of intellectual property rights and reduce trade friction.
【學(xué)位授予單位】：山西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 呂留成;;公司經(jīng)營(yíng)國(guó)際化及對(duì)人力資源管理的思考[J];管理觀察;2016年21期

2 陳永強(qiáng);潘奇;;國(guó)際化經(jīng)營(yíng)對(duì)企業(yè)履行社會(huì)責(zé)任的影響——以慈善捐贈(zèng)為例的上市公司實(shí)證研究[J];杭州師范大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2016年03期

3 周榮敏;;對(duì)外直接投資、產(chǎn)業(yè)升級(jí)與企業(yè)國(guó)際化路徑選擇[J];經(jīng)濟(jì)問(wèn)題;2015年08期

4 陳葉婷;張曉濤;;國(guó)際化、產(chǎn)品差異化對(duì)企業(yè)績(jī)效的影響研究——基于我國(guó)上市制造業(yè)企業(yè)的證據(jù)[J];國(guó)際商務(wù)(對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào));2015年04期

5 漆蘇;;企業(yè)國(guó)際化經(jīng)營(yíng)專利風(fēng)險(xiǎn)因素——基于專利屬性的實(shí)證研究[J];科研管理;2014年11期

6 劉紅燕;;華為公司國(guó)際化路徑與模式分析[J];改革與戰(zhàn)略;2014年07期

7 趙貞;張建平;高佳;;國(guó)際化經(jīng)營(yíng)、股權(quán)結(jié)構(gòu)與企業(yè)績(jī)效——基于A股數(shù)據(jù)的經(jīng)驗(yàn)分析[J];國(guó)際商務(wù)(對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào));2014年03期

8 徐雨森;徐娜娜;逯W毜，

本文編號(hào)：1398702