本文關鍵詞：美康公司海外醫(yī)療競爭戰(zhàn)略研究　出處：《北京交通大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 競爭戰(zhàn)略 海外醫(yī)療 美康公司 戰(zhàn)略分析

【摘要】：隨著我國經濟的快速發(fā)展,大量先富起來的人越來越重視自身及家人的醫(yī)療健康問題。然而與發(fā)達國家相比,我國的醫(yī)療環(huán)境和治療水平還相對落后,因此我國的海外醫(yī)療行業(yè)近年來開始了突飛猛進地發(fā)展。美康公司的唯一股東為美國最大的醫(yī)保集團藍十字藍盾,在海外醫(yī)療行業(yè)具有先天的優(yōu)勢,因此本文以美康公司為案例來研究其海外醫(yī)療項目競爭戰(zhàn)略,以期為我國海外醫(yī)療行業(yè)的發(fā)展提供有益的參考。具體而言,本文的研究工作主要有:(1)在介紹美康公司開展海外醫(yī)療項目的相關背景基礎上,明確本文的研究對美康公司開展海外醫(yī)療項目具有重要的現(xiàn)實意義,進而提出本文的研究內容及相關研究方法。(2)基于PEST分析、SWOT分析、競爭戰(zhàn)略和企業(yè)戰(zhàn)略,競爭戰(zhàn)略中的五力模型及三大一般性戰(zhàn)略,以及相關分析方法,論述了與本文相關的基礎理論,進而從國外國內兩個方面綜述與美康公司海外醫(yī)療項目競爭戰(zhàn)略相關的研究概況。(3)美康公司海外醫(yī)療項目競爭戰(zhàn)略環(huán)境分析。在論述海外醫(yī)療行業(yè)概況與美康公司概況的基礎上,從技術資源、人力資源、品牌資源、文化資源四個方面對美康公司海外醫(yī)療項目的內部環(huán)境進行詳細分析;從政治環(huán)境因素、經濟環(huán)境因素、社會環(huán)境因素、科技環(huán)境因素等四個方面對美康公司海外醫(yī)療項目的外部環(huán)境進行詳細分析,進而從新加入者的威脅、客戶的議價能力、替代品或服務的威脅、供貨商的議價能力、既有競爭者五個方面來分析美康公司海外醫(yī)療項目的五力模型,最后進行了競爭戰(zhàn)略的SWOT分析,以便為后續(xù)的競爭戰(zhàn)略選擇研究打下基礎。(4)美康公司海外醫(yī)療項目的競爭戰(zhàn)略選擇與制定。在分析了美康公司使命和戰(zhàn)略目標的基礎上,分析其差異化戰(zhàn)略、專一化戰(zhàn)略、低成本戰(zhàn)略等三大戰(zhàn)略,提出美康公司海外醫(yī)療項目的總體競爭戰(zhàn)略的選擇。(5)從實施途徑與實施過程兩個方面來論述美康公司海外醫(yī)療項目競爭戰(zhàn)略的實施,并在此基礎上從控制過程、控制措施這兩個方面來論述美康公司海外醫(yī)療項目競爭戰(zhàn)略的控制。(6)全面總結本文在美康公司海外醫(yī)療項目競爭戰(zhàn)略研究方面所做的研究工作,并分析當前研究工作中的不足,進而提出下一步研究工作的努力方向。針對美康公司海外醫(yī)療項目進行競爭戰(zhàn)略研究,不但對美康公司而言具有十分重大的現(xiàn)實意義,甚至對整個海外醫(yī)療行業(yè)也有重要的參考價值。
[Abstract]:With the rapid development of China's economy, a large number of rich people more and more emphasis on medical health problems and their families. However, compared with developed countries, the level of China's medical environment and treatment is relatively backward, so our overseas medical industry in recent years began the rapid progress of development. The company is the sole shareholder of China the largest insurance group bluecross blueshield, has inherent advantages in overseas medical industry, so this paper takes Meikang company as a case to study the overseas medical project competition strategy, to provide useful references for the development of Chinese overseas medical industry. Specifically, the main research work of this paper are: (1) in the relevant the background of Overseas Medical Project Meikang Corporation, clearly this study has important practical significance to carry out overseas medical screening project, then put forward the The research contents and related research methods. (2) based on the PEST analysis, SWOT analysis, competitive strategy and enterprise strategy, five forces model of competition strategy and three general strategies, and the correlation analysis method, discusses the basic theory related to this paper, and then from the two aspects of the summary of domestic and foreign companies overseas Meikang medical project competitive strategy related research. (3) analysis of competitive strategy of company Meikang medical projects. Based on the survey of overseas introduction of overseas medical industry and the US company's, from the technical resources, human resources, brand resources, four aspects of cultural resources of a US company overseas medical project were analyzed from the internal environment; the political environment, economic environment, social environment, science and technology four aspects of environmental factors on screening of overseas medical project a detailed analysis of the external environment, and from the new Join the threat, the bargaining ability of customers, the threat of substitute products, bargaining power of supplier, there are five competitors to analysis of the model a US company overseas medical projects, finally analyzed the SWOT competitive strategy, in order for the subsequent selection of competitive strategy to lay the foundation for the study. (4) and competitive strategy choice of overseas medical projects. A US company based on the analysis of the US company's mission and strategic objectives, analysis of the differentiation strategy, focus strategy, low cost strategy etc. the three strategy, puts forward the overall competitive strategy of us company overseas medical project selection. (5) to discuss the implementation of the competition strategy of China the company's overseas medical project from the two aspects of the implementation approach and implementation process, and on the basis of the control process, the control measures of the two aspects of competition projects overseas medical screening The control. (6) a comprehensive summary of research work in this paper in the research of competitive strategy of us company overseas medical projects, and analyzes the deficiencies of the current research work, and puts forward the direction of the next research work. According to a US company overseas medical project competition strategy research, not only has great practical significance the Hong Company, even also has an important reference value for the entire overseas medical industry.

【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F49;F271

【參考文獻】

相關期刊論文 前10條

1 劉佳;王娟;;國外醫(yī)療旅游研究綜述與啟示[J];中國海洋大學學報(社會科學版);2016年06期

2 張廣海;高旭;;國際醫(yī)療旅游研究進展及其對中國發(fā)展醫(yī)療旅游的啟示[J];西部經濟管理論壇;2016年04期

3 劉建國;張永敬;;醫(yī)療旅游:國內外文獻的回顧與研究展望[J];旅游學刊;2016年06期

4 陳彪;蔡莉;湯淑琴;陳娟藝;;新企業(yè)戰(zhàn)略組合與影響因素探討[J];中國科技論壇;2016年02期

5 耿松濤;;產業(yè)融合背景下醫(yī)療旅游產業(yè)發(fā)展效應分析及對策研究[J];理論觀察;2015年08期

6 單亞琴;姚國榮;;國內健康旅游研究綜述[J];牡丹江大學學報;2015年07期

7 王秀峰;;發(fā)展國際醫(yī)療旅游的意義、經驗及建議[J];中國衛(wèi)生政策研究;2015年02期

8 王穎;;國外醫(yī)療旅游評述[J];科技視界;2015年03期

9 韓穎;;分析中國醫(yī)療旅游[J];旅游縱覽(下半月);2014年12期

10 吳之杰;郭清;;國外醫(yī)療旅游研究現(xiàn)狀及啟示[J];中國衛(wèi)生政策研究;2014年11期

相關碩士學位論文 前2條

1 王鐵崗;杭州發(fā)展醫(yī)療旅游的可行性及對策研究[D];浙江師范大學;2013年

2 王瓊;西安醫(yī)療旅游發(fā)展策略研究[D];西安電子科技大學;2010年

，

本文編號：1364755