【摘要】：[目的/意義]持續(xù)的知識分享是虛擬社群能夠存續(xù)與成功的基礎,然而事實上虛擬社群面臨的最大挑戰(zhàn)就是成員持續(xù)知識分享的意愿不高。[方法/過程]從社會交換的觀點出發(fā),探究持續(xù)知識分享的成因。為了反映虛擬社群互動與現實互動的差異,引入快速關系的概念,將快速關系分為收益導向與限制導向兩種類型(前者強調維持關系帶來的收益,后者強調中斷關系所產生的成本)。對235份有效樣本進行分析。[結果/結論]分析結果顯示,收益導向與限制導向快速關系對持續(xù)知識分享意愿均有顯著的正向影響,而且兩者預測力度基本相當。此外,對快速關系的前因進行探索后發(fā)現,社群投入與共同愿景都會促進收益導向與限制導向快速關系。其中,社群投入對收益導向快速關系的預測力度更大,而共同愿景對限制導向快速關系的預測力度更大。
[Abstract]:[purpose / meaning] continuous knowledge sharing is the basis for the survival and success of virtual community. However, in fact, the greatest challenge faced by virtual community is the low willingness of its members to share knowledge continuously. Methods / processes from the perspective of social exchange, explore the causes of continuous knowledge sharing. In order to reflect the difference between virtual community interaction and real interaction, the concept of fast relationship is introduced, and the fast relationship is divided into two types: revenue-oriented and limited-oriented. The latter emphasizes the cost of breaking the relationship. 235 valid samples were analyzed. [results / conclusion] the results show that the fast relationship between profit orientation and restriction orientation has a significant positive effect on the willingness of continuous knowledge sharing, and the prediction intensity between them is basically the same. In addition, after exploring the antecedents of rapid relationships, it is found that both community input and shared vision can promote both profit-oriented and limited-oriented fast relationships. Among them, community investment has stronger prediction of profit-oriented fast relationship, and common vision is more powerful to predict limited-oriented fast relationship.
【作者單位】： 西安交通大學管理學院;西安建筑科技大學管理學院;
【基金】：國家自然科學基金青年項目“意見領袖及其人際影響機制對新產品擴散的作用機理”(編號:71502070/G021001);國家自然科學基金面上項目“關鍵科技創(chuàng)新人員及其合作創(chuàng)新網絡動態(tài)演化對創(chuàng)新績效的作用機理”(編號:71472146/G0203)
【分類號】：G252
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本文編號：2399432