【摘要】：當(dāng)前,包裝印刷公司步入了低利潤水平時(shí)期,為了在殘酷的競(jìng)爭(zhēng)中得以生存,包裝印刷公司持續(xù)對(duì)油墨生產(chǎn)公司壓低價(jià)格。因?yàn)橛湍I(lǐng)域準(zhǔn)入門檻不高,我國市場(chǎng)上已有三百多家油墨生產(chǎn)單位,受到產(chǎn)品特征類似的影響,公司間的價(jià)格競(jìng)爭(zhēng)逐漸升級(jí)。太原DIC油墨是一家以生產(chǎn)包裝印刷油墨為重要業(yè)務(wù)的公司,在原材料提供企業(yè)、印刷公司、對(duì)手油墨生產(chǎn)公司三方的價(jià)格競(jìng)爭(zhēng)下,其收益水平與市場(chǎng)占有份額不斷下降,已經(jīng)威脅到了公司的生存與發(fā)展。怎樣快速脫離當(dāng)前困境,已是企業(yè)亟待解決的問題。 本文對(duì)太原DIC油墨有限公司所處的外部環(huán)境與內(nèi)部環(huán)境進(jìn)行了剖析,分析了企業(yè)自身存在的實(shí)際問題和所面臨的機(jī)遇與挑戰(zhàn),為企業(yè)重新制定了成本領(lǐng)先戰(zhàn)略,且以此戰(zhàn)略為引導(dǎo),重塑了企業(yè)的經(jīng)營理念及價(jià)值鏈。第一是提升運(yùn)營能力,降低運(yùn)營成本。具體包括開辟“藍(lán)�！碑a(chǎn)品,實(shí)行精細(xì)化生產(chǎn)管理,實(shí)行全面質(zhì)量生產(chǎn)管理。第二是進(jìn)行技術(shù)創(chuàng)新與設(shè)備改造,降低生產(chǎn)成本。第三是建立VMI銷售模式,降低銷售成本。第四是加強(qiáng)客戶技術(shù)服務(wù),降低服務(wù)成本。具體包括組織客戶加強(qiáng)專業(yè)知識(shí)學(xué)習(xí),建立為客戶培訓(xùn)技術(shù)人員的機(jī)制。 論文進(jìn)一步提出了太原DIC公司競(jìng)爭(zhēng)戰(zhàn)略實(shí)施的保障措施：第一是重新構(gòu)建有利于降低成本的采購組織。第二是利用ABC分析法,挖掘新的利潤源；第三是采取降低人力資源成本的管理模式。規(guī)范公司的預(yù)算管理控制費(fèi)用成本,不斷優(yōu)化公司的績效管理和薪酬機(jī)制,調(diào)整組織模式確保崗位和人才的相符性,嚴(yán)格控制人員編制提高招聘質(zhì)量,提升員工的忠誠度減少離職成本。第四是提升信息化水平降低行政成本。不斷提升信息化應(yīng)用水準(zhǔn),強(qiáng)化商業(yè)智能和決策支持系統(tǒng)的建設(shè),高度重視對(duì)信息化人才的培養(yǎng),為信息化人才培訓(xùn)提供保障。 新的企業(yè)競(jìng)爭(zhēng)戰(zhàn)略及實(shí)施保障將以新視覺、新思路來解決企業(yè)當(dāng)前面對(duì)的難題,提高公司的競(jìng)爭(zhēng)能力與盈利能力,引領(lǐng)企業(yè)走上長足發(fā)展的道路。
[Abstract]:At present, packaging and printing companies have entered a period of low profit level, in order to survive in the cruel competition, packaging and printing companies continue to reduce the price of ink companies. Because the entry threshold of ink field is not high, there are more than 300 ink production units in our country, which are affected by similar product characteristics, and the price competition among companies is gradually upgraded. Taiyuan DIC ink is an important business to produce packaging printing ink. Under the price competition of raw material supply enterprise, printing company and rival ink production company, its income level and market share are declining. Has threatened the survival and development of the company. How to get rid of the current predicament is an urgent problem for enterprises. This paper analyzes the external and internal environment of Taiyuan DIC Ink Co., Ltd., analyzes the actual problems, opportunities and challenges faced by the enterprises themselves, and reformulates the cost leading strategy for the enterprises. And this strategy as a guide, reshaping the business philosophy and value chain. The first is to improve operational capacity and reduce operating costs. This includes opening blue sea products, fine production management and total quality production management. The second is technological innovation and equipment transformation to reduce production costs. The third is to establish VMI sales model, reduce sales costs. The fourth is to strengthen customer technical service, reduce service costs. This includes organizing clients to strengthen professional knowledge learning and establishing a mechanism to train technical personnel for clients. The thesis further puts forward the safeguard measures for the implementation of the competition strategy of Taiyuan DIC Company. The first is to rebuild the purchasing organization which is beneficial to reduce the cost. The second is to exploit new profit source by using ABC analysis method, and the third is to adopt the management mode to reduce the cost of human resources. Standardize the company's budget management and cost control, constantly optimize the company's performance management and compensation mechanism, adjust the organizational model to ensure the consistency of posts and talents, strictly control the staffing to improve the quality of recruitment, Increase employee loyalty and reduce turnover costs. The fourth is to improve the level of information and reduce administrative costs. We should constantly improve the level of information application, strengthen the construction of business intelligence and decision support system, attach great importance to the cultivation of information talents, and provide guarantee for the training of information talents. The new enterprise competition strategy and the implementation guarantee will solve the difficult problem that the enterprise faces with the new vision, the new train of thought, enhances the company's competition ability and the profit ability, guides the enterprise to take the considerable development road.
【學(xué)位授予單位】：太原理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F271;F426.84

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