【摘要】：將郵輪公司效率分為運營階段效率和銷售階段效率兩階段模型,應(yīng)用超網(wǎng)絡(luò)SBM模型評價2005—2014年世界三大郵輪公司——嘉年華郵輪公司、皇家加勒比郵輪公司和云頂香港公司的總效率和分階段效率.結(jié)果表明:2005—2014年,郵輪公司的總效率基本呈上升趨勢;銷售效率高于運營效率,但運營效率對總效率的影響更大.最后,從投入產(chǎn)出角度對郵輪公司提出相關(guān)建議.
[Abstract]:The efficiency of cruise companies is divided into two stages: the operational efficiency and the sales efficiency. Using the supernetwork SBM model, the paper evaluates the world's three largest cruise companies, Carnival Cruise Company, from 2005 to 2014. Total efficiency and phased efficiency of Royal Caribbean Cruise and Yunding Hong Kong. The results show that from 2005 to 2014, the total efficiency of cruise companies is on the rise, the sales efficiency is higher than the operational efficiency, but the operational efficiency has a greater impact on the total efficiency. Finally, from the point of view of input and output, the paper puts forward the relevant suggestions to the cruise company.
【作者單位】： 大連海事大學(xué)綜合交通運輸協(xié)同創(chuàng)新中心;大連海事大學(xué)交通運輸管理學(xué)院;東南大學(xué)經(jīng)濟管理學(xué)院;
【基金】：國家自然科學(xué)基金資助項目(71271034;71672016) 長江學(xué)者和創(chuàng)新團隊發(fā)展計劃(IRT13048) 遼寧省高校創(chuàng)新團隊支持計劃(LT2013011) 交通運輸部交通軟科學(xué)項目(2013-322-225-240) 遼寧省高等教育內(nèi)涵發(fā)展專項資金資助項目(20110117201;20110116102)
【分類號】：F551;F591
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本文編號：2265806