本文選題：房地產(chǎn)企業(yè) + 價(jià)值工程�。� 參考：《西南交通大學(xué)》2014年碩士論文

【摘要】：在2001-2010年的10年期間,我國(guó)房地產(chǎn)業(yè)迅猛發(fā)展,一度國(guó)內(nèi)房地產(chǎn)企業(yè)的數(shù)量達(dá)到了3萬(wàn)多家,但是,具有市場(chǎng)競(jìng)爭(zhēng)力及管理能力的上市公司不過(guò)1300多家,仍有相當(dāng)多的房地產(chǎn)企業(yè)是中小企業(yè),處于成長(zhǎng)的“摸索階”段。在這些企業(yè)當(dāng)中,對(duì)地產(chǎn)開(kāi)發(fā)的管理基本上是粗放型的,對(duì)成本的管理離精細(xì)化、科學(xué)化還任重而道遠(yuǎn)。所以,對(duì)中小房地產(chǎn)企業(yè)更應(yīng)該抓住歷史機(jī)遇,在企業(yè)管理特別是成本管理方面發(fā)現(xiàn)問(wèn)題所在,迫切找到比較符合企業(yè)規(guī)模及管理模式的好的方法及對(duì)策,以提升企業(yè)的管理實(shí)力,做大、做強(qiáng)企業(yè),進(jìn)而提升企業(yè)的市場(chǎng)核心競(jìng)爭(zhēng)能力。 本文從分析房地產(chǎn)企業(yè)各環(huán)節(jié)成本控制的實(shí)際情況出發(fā),結(jié)合當(dāng)前在一些房地產(chǎn)企業(yè)成本控制領(lǐng)域中實(shí)踐成熟的價(jià)值工程原理、掙值原理論進(jìn)行分析、提出適合中小企業(yè)自身特點(diǎn)的成本控制方法；同時(shí)借鑒在其它領(lǐng)域運(yùn)用較為成熟的“標(biāo)準(zhǔn)化”理論,結(jié)合一線(xiàn)房地產(chǎn)企業(yè)的經(jīng)驗(yàn)做法,為中小房地產(chǎn)企業(yè)靈活運(yùn)用產(chǎn)品“標(biāo)準(zhǔn)化”理論提供參考,找到新的控制成本的手段。為更加對(duì)中小地產(chǎn)企業(yè)的成本控制現(xiàn)狀有一個(gè)客觀(guān)、真實(shí)的了解,研究當(dāng)前中小房地產(chǎn)開(kāi)發(fā)企業(yè)在成本管理方面不到位的深層次原因,結(jié)合應(yīng)用的成本控制理論,探索有針對(duì)性的管理模式與管理方法,從而建立一套科學(xué)、行之有效的成本管理模式。最后,從典型的中小房地產(chǎn)開(kāi)發(fā)企業(yè)成本控制的實(shí)際現(xiàn)狀情況分析,運(yùn)用理論模型及研究策略,對(duì)成本控制的問(wèn)題提出現(xiàn)實(shí)對(duì)策,從而為中小企業(yè)的成本控制進(jìn)行指導(dǎo),為企業(yè)加強(qiáng)成本管理、降低制造成本,提升產(chǎn)品的利潤(rùn)空間,增強(qiáng)成本的管理意識(shí),為企業(yè)的持續(xù)、健康發(fā)展提供建議性策略。 本文為解決中小房地產(chǎn)開(kāi)發(fā)企業(yè)成本管理粗放難題,嘗試將成熟企業(yè)應(yīng)用的相關(guān)理論作出適應(yīng)性改善和完善并提出對(duì)策,引入中小地產(chǎn)開(kāi)發(fā)企業(yè)項(xiàng)目管理中,對(duì)中小房地產(chǎn)開(kāi)發(fā)企業(yè)成本管理具有借鑒及現(xiàn)實(shí)的指導(dǎo)作用。
[Abstract]:During the 10 years of 2001-2010 years, China's real estate industry has developed rapidly. At one time, the number of domestic real estate enterprises reached more than 30 thousand. However, there are only more than 1300 listed companies with market competitiveness and management ability, and a considerable number of real estate enterprises are small and medium enterprises and are in the "groping" stage of growth. The management of the real estate development is basically extensive, and the management of the cost is meticulous and scientific. Therefore, the small and medium real estate enterprises should seize the historical opportunity, find the problems in the enterprise management, especially the cost management, and find the better methods than the enterprise scale and the management model. Countermeasures, in order to enhance the management strength of enterprises, expand and strengthen enterprises, and further enhance the core competitiveness of enterprises.
Based on the analysis of the actual situation of the cost control in every link of the real estate enterprise, this paper analyzes the theory of earned value and puts forward the cost control method suitable for the characteristics of small and medium-sized enterprises in the light of the practical value engineering principle which is mature in the field of cost control of some real estate enterprises, and puts forward the cost control method suitable for the characteristics of the small and medium-sized enterprises. At the same time, it is more mature to use in other fields. The "standardization" theory, combined with the experience of the first line real estate enterprises, provides a reference for the small and medium-sized real estate enterprises to use the "standardization" theory flexibly and find new means of controlling the cost. It has an objective and real understanding of the current situation of the cost control of small and medium-sized real estate enterprises, and studies the current small and medium real estate development enterprises. In order to establish a set of scientific and effective cost management mode, a set of scientific and effective cost management mode is established by combining the applied cost control theory with the applied cost control theory. Finally, the theoretical model is used to analyze the actual situation of the typical small and medium-sized real estate development enterprises in the actual situation and use the theoretical model. And the research strategy, put forward the practical countermeasures to the problem of cost control, so as to guide the cost control of small and medium-sized enterprises, to strengthen the cost management, reduce the manufacturing cost, improve the profit space of the product, enhance the management consciousness of the cost, and provide the suggestion strategy for the continuous and healthy development of the enterprise.
In order to solve the difficult problem of cost management in small and medium-sized real estate development enterprises, this paper tries to improve and improve the relevant theories of mature enterprise application and put forward countermeasures. In the project management of small and medium-sized real estate development enterprises, it can be used for reference and practical guidance to the cost management of small and medium-sized real estate development enterprises.

【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F275.3;F299.233.41

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 杜茂林;;房地產(chǎn)項(xiàng)目標(biāo)準(zhǔn)化全過(guò)程管理的研究探討[J];科學(xué)之友;2012年03期

2 徐鳳菊;王宏偉;;企業(yè)成本管理的國(guó)內(nèi)外研究現(xiàn)狀分析[J];武漢理工大學(xué)學(xué)報(bào)(信息與管理工程版);2006年09期

3 鞏本蘭;;我國(guó)房地產(chǎn)開(kāi)發(fā)企業(yè)的發(fā)展現(xiàn)狀研究[J];現(xiàn)代商業(yè);2011年11期

4 羅新星;苗維華;;掙值法的理論基礎(chǔ)和實(shí)踐應(yīng)用[J];中南大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2003年03期

，

本文編號(hào)：1773760