本文選題：匯金廣場　切入點(diǎn)：房地產(chǎn)項(xiàng)目　出處：《西安科技大學(xué)》2013年碩士論文

【摘要】：隨著房地產(chǎn)市場化進(jìn)程的加快,房地產(chǎn)企業(yè)要想在長期的市場競爭中立于不敗之地,必須要合理利用資金,重視和控制好房地產(chǎn)開發(fā)成本,加強(qiáng)項(xiàng)目的成本控制,才能取得良好的經(jīng)濟(jì)效益。開展房地產(chǎn)項(xiàng)目成本管理方法研究具有重要的應(yīng)用價(jià)值。本文依托貴陽市匯金廣場房地產(chǎn)項(xiàng)目進(jìn)行了實(shí)證研究。主要結(jié)論有： (1)針對(duì)房地產(chǎn)項(xiàng)目,將建設(shè)項(xiàng)目全壽命周期作為項(xiàng)目成本管理的對(duì)象,從項(xiàng)目經(jīng)營的角度考慮項(xiàng)目成本管理,提出“城市綜合體”在有效成本控制中的積極作用,即城市綜合體模式將帶來巨大的商業(yè)效益,有利于項(xiàng)目成本運(yùn)作。應(yīng)用全過程控制的思想解決匯金廣場成本管理中出現(xiàn)的問題,提出匯金廣場成本管理模式,即“匯金廣場綜合體”。 (2)通過業(yè)態(tài)分析與定位分析,從區(qū)位、規(guī)模、人群構(gòu)成、所面對(duì)的競爭現(xiàn)實(shí)等方面得到,家庭主題購物中心是匯金廣場的最佳定位目標(biāo)。設(shè)計(jì)匯金廣場的商業(yè)業(yè)態(tài)為高檔時(shí)尚購物、休閑娛樂與餐飲相結(jié)合,滿足了家庭消費(fèi)和高檔商務(wù)消費(fèi)的需求。 (3)財(cái)務(wù)分析評(píng)價(jià)結(jié)果表明匯金廣場項(xiàng)目整體可行,商業(yè)是本項(xiàng)目收益重點(diǎn)。前期通過銷售產(chǎn)品回收部分資金,項(xiàng)目在運(yùn)營三年進(jìn)入成熟期以后,將長期保持穩(wěn)定增長勢(shì)頭。 (4)構(gòu)建了匯金廣場成本管理體系。成立匯金廣場成本管理工作小組,明確各部門的職責(zé)分工,實(shí)施全過程目標(biāo)成本管理,進(jìn)行成本動(dòng)態(tài)監(jiān)控。應(yīng)用實(shí)踐表明,匯金廣場成本管理體系合理有效。
[Abstract]:With the acceleration of the process of real estate marketization, if real estate enterprises want to be invincible in the long-term market competition, they must make rational use of funds, attach importance to and control the cost of real estate development, and strengthen the cost control of projects.In order to achieve good economic benefits.The research on cost management method of real estate project has important application value.This article relies on Guiyang Huijin Square real estate project to carry on the demonstration research.The main conclusions are:In view of the real estate project, the whole life cycle of the construction project is regarded as the object of the project cost management, the project cost management is considered from the point of view of project management, and the active role of "urban complex" in effective cost control is put forward.That is, the urban complex model will bring huge commercial benefits, which is conducive to project cost operation.The thought of whole process control is applied to solve the problems in the cost management of Huijin Square, and the cost management mode of Huijin Square is put forward, that is, "Huijin Square complex".(2) through the analysis of position and orientation, from the aspects of location, scale, crowd composition and competitive reality, it is concluded that family theme shopping center is the best positioning goal of Huijin Square.The design of Huijin Square for high-grade fashion shopping, leisure entertainment and catering to meet the needs of family consumption and high-grade business consumption.The result of financial analysis and evaluation shows that Huijin Square Project is feasible and commercial is the key point of this project.Early through the sale of products to recover part of the funds, the project in three years into the mature period, will maintain long-term stable growth momentum.Construction of Huijin Square cost management system.Set up Huijin Square cost management working group, define the division of responsibilities of each department, implement the whole process of target cost management, carry out cost dynamic monitoring.The application practice shows that the cost management system of Huijin Square is reasonable and effective.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU723.3

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本文編號(hào)：1715813