發(fā)布時(shí)間：2018-05-28 00:20

  本文選題：傳播美學(xué) + 學(xué)科定位　； 參考：《華南理工大學(xué)》2010年碩士論文

【摘要】： 傳播美學(xué)是近幾年以來(lái)在中國(guó)興起的一門新型學(xué)科,是新媒體技術(shù)發(fā)展到一定階段與美學(xué)密不可分的產(chǎn)物。一方面,隨著科技的發(fā)展,人類步入到后工業(yè)時(shí)期,新媒體的出現(xiàn)讓“機(jī)械復(fù)制時(shí)代”進(jìn)一步延伸至“數(shù)位復(fù)制”,美學(xué)元素成為區(qū)分創(chuàng)新與非創(chuàng)新的重要標(biāo)準(zhǔn);另一方面,這里所指的美學(xué)與傳播、傳播學(xué)的融合不僅僅是其中光、色彩、聲音等美學(xué)元素的滲透,也包含傳統(tǒng)美學(xué)所涉及到的美學(xué)批判、美學(xué)邏輯以及美學(xué)本質(zhì)。日常生活審美化與美學(xué)的正常發(fā)展并沒(méi)有失去聯(lián)系,只有以這種深層的美學(xué)底蘊(yùn)做基礎(chǔ),才能透過(guò)現(xiàn)象看本質(zhì),而不至于在資訊、媒體過(guò)剩的時(shí)代缺失了思考的方向和途徑而僅僅停留在技術(shù)復(fù)制層面。 論文從論證傳播美學(xué)學(xué)科存在可能性入手,通過(guò)對(duì)傳播美學(xué)基礎(chǔ)理論研究、傳播美學(xué)史、傳播美學(xué)方法論研究和傳播美學(xué)實(shí)踐四方面來(lái)逐一列舉相關(guān)文獻(xiàn)及出現(xiàn)的不足之處,以此提出學(xué)科建設(shè)需要注意的問(wèn)題和學(xué)科體系建構(gòu)中應(yīng)借鑒的方向,并對(duì)學(xué)科定位做了相應(yīng)的歸納和推理。本文在論述上主要采用對(duì)比的方法,在參考已有文獻(xiàn)基礎(chǔ)上,通過(guò)傳播學(xué)、美學(xué)的相關(guān)理論提煉出傳播美學(xué)的定義和研究對(duì)象,即研究傳播審美活動(dòng)基本形態(tài)及意義價(jià)值的學(xué)科。 結(jié)合美學(xué)理論基礎(chǔ)討論即本質(zhì)論問(wèn)題的分析和傳播學(xué)傳播過(guò)程的研究,提出并論證了“傳播美”是傳播美學(xué)的邏輯起點(diǎn),又嘗試性地將內(nèi)容體系劃分為“本質(zhì)論”、“過(guò)程論”、“價(jià)值論”等三個(gè)部分。其中,本質(zhì)論揭示出了傳播美學(xué)的本質(zhì),傳播的審美特征和審美功能,為過(guò)程論和價(jià)值論做論證提供了堅(jiān)實(shí)的理論基礎(chǔ)。價(jià)值論是對(duì)過(guò)程論的進(jìn)一步深化和補(bǔ)充,從人類內(nèi)心活動(dòng)揭示傳播美學(xué)的實(shí)質(zhì)價(jià)值。論文學(xué)科理論的探索和建設(shè)是由一定方法論做基礎(chǔ),文章的最后總結(jié)了學(xué)科構(gòu)建所適用的方法論基礎(chǔ)以及傳播美學(xué)建設(shè)所涉及的方法,即從總體到具體,從邏輯與歷史結(jié)合的方法到文本案例分析等方法。
[Abstract]:Communication aesthetics is a new subject rising in China in recent years. It is the product of the development of new media technology to a certain stage and aesthetics. On the one hand, with the development of science and technology, mankind has stepped into the post-industrial period, and the emergence of new media has made the "era of mechanical replication" further extend to "digital replication", and aesthetic elements have become an important standard to distinguish innovation from non-innovation; on the other hand, The combination of aesthetics and communication is not only the infiltration of aesthetic elements such as light, color and sound, but also the aesthetic criticism, aesthetic logic and aesthetic essence involved in traditional aesthetics. Aesthetic appreciation of daily life is not lost in connection with the normal development of aesthetics. Only on the basis of this deep aesthetic foundation can we see the essence through the phenomenon and not in the information. The era of media surplus lacks the direction and approach of thinking, and only stays at the level of technology replication. Starting with the possibility of the subject of communication aesthetics, this paper enumerates the relevant literature and its deficiencies one by one through the study of the basic theory of communication aesthetics, the history of communication aesthetics, the study of communication aesthetics methodology and the practice of communication aesthetics. This paper puts forward the problems that should be paid attention to in discipline construction and the direction that should be used for reference in the construction of discipline system, and makes a corresponding induction and reasoning to the orientation of discipline. This paper mainly uses the method of contrast, on the basis of referring to the existing literature, abstracts the definition and research object of communication aesthetics through the relevant theories of communication and aesthetics. That is, to study the basic form and significance of the dissemination of aesthetic activities. Based on the discussion of the basic theory of aesthetics, that is, the analysis of the essence theory and the study of the communication process, this paper puts forward and proves that "the beauty of communication" is the logical starting point of the communication aesthetics, and tries to divide the content system into the "essence theory". Process Theory and value Theory are three parts. Among them, essence theory reveals the essence of communication aesthetics, aesthetic characteristics and aesthetic functions of communication, and provides a solid theoretical basis for process theory and value theory to demonstrate. The theory of value further deepens and complements the process theory and reveals the essential value of communication aesthetics from human inner activities. The exploration and construction of the subject theory is based on a certain methodology. At the end of the paper, it summarizes the methodological basis applicable to the subject construction and the methods involved in the construction of communication aesthetics, that is, from the overall to the specific. From the combination of logic and history to text case analysis and other methods.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：B83

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