本文選題：健康養(yǎng)生 + 面包��； 參考：《河北大學》2017年碩士論文

【摘要】：近幾年來,烘焙市場的發(fā)展越來越快,面包從零食變成了可以替代人們在飯桌上的主要食物。本文通過對“甜心島”子品牌“玩兒樂”天然酵母面包進行品牌形象設(shè)計,通過市場調(diào)查來分析現(xiàn)在烘焙市場的現(xiàn)狀與存在的問題,找到如何在競爭激烈的烘焙行業(yè)脫穎而出的方法。通過調(diào)查發(fā)現(xiàn),現(xiàn)在面包幾乎都屬于營養(yǎng)健康型面包,分為包裝和裸包裝兩種。從消費者的調(diào)查中了解到真空包裝的面包雖然起到了保護作用,但是由于其中含有防腐劑等化學成分,影響人們的身體健康,裸包裝面包剛出爐的時候是新鮮的,但長時間暴露就會風干、變色而影響口感�；谝陨险{(diào)查,以“新鮮、健康、養(yǎng)生”為主題,從消費者的需求出發(fā),尋找品牌形象設(shè)計的創(chuàng)新點。通過市場調(diào)研發(fā)現(xiàn)插畫元素在現(xiàn)在的品牌形象設(shè)計中應用的越來越廣泛并且越來越受歡迎。插畫元素賦予了“玩兒樂”品牌形象獨特的視覺效果,傳達給消費者直觀的信息,來促進消費群體的購買欲。
[Abstract]:In recent years, the bakery market has grown faster and faster, and bread has changed from a snack to a staple food that can replace people at the table. This paper designs the brand image of "play" natural yeast bread of "Honey Island" sub-brand, and analyzes the present situation and existing problems of baking market through market investigation. Find ways to stand out in a competitive baking industry. According to the investigation, almost all the bread are nutritious and healthy, which can be divided into two kinds: packing and naked packaging. We know from consumer surveys that the vacuum packaged bread has a protective effect, but because it contains chemical ingredients such as preservatives, which affects people's health, the bare bread was fresh when it first came out of the oven. But long exposure will dry, changing color and affect the taste. Based on the above survey, to "fresh, healthy, health" as the theme, from the needs of consumers, looking for brand image design innovation. Through market research, we find that illustration elements in the current brand image design is more and more widely used and more popular. The illustration element endows the brand image with unique visual effect, conveys the intuitive information to the consumer, and promotes the purchasing desire of the consumer group.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J524;J218.5

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