【摘要】：近年來(lái)隨著房地產(chǎn)業(yè)的繁榮，樓盤名稱也不斷創(chuàng)新，并以其獨(dú)特的魅力吸引著各界研究者的注意。本文以2010年3-5月收集到的1068個(gè)長(zhǎng)株潭三地住宅樓盤名稱為對(duì)象，采用描寫和歸納相結(jié)合、定量分析和定性分析相結(jié)合及圖表統(tǒng)計(jì)的方法，從語(yǔ)言、文化和規(guī)范化三個(gè)方面進(jìn)行了全面系統(tǒng)的描寫和分析，將長(zhǎng)沙、株州和湘潭三地的住宅樓盤名稱進(jìn)行比較，探討長(zhǎng)沙、株洲和湘潭樓盤命名的共性與個(gè)性，并希望此分析可以為房地產(chǎn)開(kāi)發(fā)商的樓盤命名提供參考和借鑒。 本文從語(yǔ)言的角度來(lái)分析長(zhǎng)株潭住宅樓盤名稱的特點(diǎn)，具體包括語(yǔ)音、詞匯、語(yǔ)法和修辭四個(gè)方面。語(yǔ)音方面主要分析音節(jié)長(zhǎng)度、音節(jié)節(jié)奏和平仄搭配；詞匯特征方面主要?dú)w納常用通名使用特點(diǎn)、專名詞匯入名特點(diǎn)；語(yǔ)法方面將樓盤名按結(jié)構(gòu)類型進(jìn)行分類，并結(jié)合語(yǔ)義探討了其中的歧義結(jié)構(gòu)；修辭方面分析了長(zhǎng)株潭住宅樓盤名稱中使用的修辭手法。從文化角度來(lái)分析長(zhǎng)株潭住宅樓盤名稱體現(xiàn)的中華文化及湖湘文化。中華文化主要從自然哲學(xué)思想、儒家思想、思維方式和當(dāng)前社會(huì)流行文化四個(gè)方面探討；湖湘文化主要從湖南的物質(zhì)文化和精神文化兩方面進(jìn)行探討。最后，本文還對(duì)長(zhǎng)株潭住宅樓盤名稱的規(guī)范問(wèn)題進(jìn)行了探討。認(rèn)為樓盤取名過(guò)程中存在著樓盤名稱洋化、名不副實(shí)、一樓多名或多樓使用相似名稱和表意模糊的問(wèn)題，，并提出了規(guī)范化建議。
[Abstract]:In recent years, with the prosperity of the real estate industry, the real estate name has been innovated and attracted the attention of researchers with its unique charm. This paper takes the names of 1068 residential buildings in Changsha-Zhuzhou-Tan area collected in March and May 2010 as the object of study. It adopts the methods of combining description and induction, quantitative analysis and qualitative analysis, as well as charting statistics, from language to language. This paper describes and analyzes the three aspects of culture and standardization, compares the names of residential buildings in Changsha, Zhuzhou and Xiangtan, and probes into the commonness and individuality of the naming of buildings in Changsha, Zhuzhou and Xiangtan. And hope this analysis can provide reference and reference for real estate developers. This paper analyzes the characteristics of the residential property name in Chang-Zhu-Tan from the perspective of language, including phonetic, lexical, grammatical and rhetorical aspects. The phonetic aspect mainly analyzes the syllable length, the syllable rhythm and the level collocation, the lexical characteristic aspect mainly induces the commonly used general name use characteristic, the proper noun inosculates the name characteristic; In the aspect of grammar, the author classifies the real estate name according to the structure type, and discusses the ambiguous structure in combination with the semantics, and analyzes the rhetorical devices used in the name of Chang-Zhuzhou-Xiangtan residential building in rhetorical aspect. From the angle of culture, this paper analyzes the Chinese culture and Huxiang culture embodied in the name of Changsha-Zhuzhou-Xiangtan residential estate. Chinese culture is mainly discussed from four aspects: natural philosophy, Confucianism, mode of thinking and current social popular culture, while Huxiang culture is mainly discussed from two aspects: material culture and spiritual culture. Finally, this paper also discusses the specification of residential building names in Changsha-Zhuzhou-Xiangtan. It is pointed out that there are some problems in the process of building name naming, such as the name of the building is Westernized, the name is not true, the similar name is used in the first floor or more buildings and the meaning is vague, and some suggestions for standardization are put forward.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H136

【共引文獻(xiàn)】

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本文編號(hào)：2313401