本文選題：公共事件 + 網絡流行語�。� 參考：《遼寧大學》2012年碩士論文

【摘要】：網絡流行語是網絡環(huán)境下一種獨特的語言符號變體，其適用范圍和影響力不斷的提升和擴大，已經從網絡傳播滲入到現(xiàn)實生活中，不僅是網絡時代一種語言表現(xiàn)形式，其反映民眾意見和情緒，表達輿論情感的作用日益突出。 本文立足于傳播學視角，結合社會學、心理學、語言學及大眾文化等知識，將諸如“我爸是李剛”等由熱點公共事件催生出來的網絡流行語作為研究對象，分析其成因及影響價值。結合一些學者的相關著作和成果，對公共事件和網絡流行語的概念進行了界定；通過對典型事件的梳理，，總結出公共事件類網絡流行語的特點。本文分別從社會文化、受眾心理、媒體及語言三大方面詳細分析公共事件類網絡流行語能夠迅速流行，并且覆蓋面及影響力大的原因。共事件類網絡流行語借助公共事件的導火索，依靠網絡平臺，衍生出完全不同的含義，和其他方言類、諧音類、數(shù)字符號類的流行語相比，它們的價值也有所不同。 筆者認為公共事件類網絡流行語的盛行，很大程度上引起了廣大民眾的關注，帶來了民意的爆發(fā)，促成了輿論合力，加速事件的解決；但也會帶來諸如人肉搜索等網絡暴力的負面影響。這類流行語引發(fā)的后果并不像“有木有”和“hold住”這類流行語那么簡單，所以政府、媒體和公眾都需要結合自身的特點，正確的引導或接受這類網絡流行語引發(fā)的影響。 本文運用個案分析、文本分析等方法，將單獨的一句話或一個詞置于整個事件中，不局限于狹小的本體語言學研究范圍，而是將研究價值擴展到一定的社會經濟文化層面。
[Abstract]:Network catchwords are a unique variant of language symbols under the network environment. Their application scope and influence have been continuously promoted and expanded. It has penetrated into the real life from the network communication. It is not only a form of language expression in the network age, it reflects the opinions and emotions of the people, and the effect of expressing the emotion of public opinion is becoming more and more prominent.
This paper, based on the perspective of communication, combines the knowledge of sociology, psychology, linguistics and popular culture, and analyzes the cause and value of the network buzzwords, such as "my father is Li Gang", which was generated by hot public events. The concept of language is defined; by combing typical events, this paper summarizes the characteristics of public event network buzzwords. This paper, in detail from three aspects of social culture, audience psychology, media and language, analyzes the rapid popularity of public event network, and its coverage and influence. With the help of public events, buzzwords derive completely different meanings from the network platform, and their values are also different from other dialects, homophones and digital symbols.
The author believes that the prevalence of public event network catchwords, to a great extent, has attracted the attention of the general public, brought the outbreak of public opinion, contributed to the joint force of public opinion, accelerated the solution of events, but also brought about the negative effects of cyber violence, such as human flesh search. The consequences of this kind of popular language are not like "wood owned" and "hold" This kind of popular language is so simple that the government, the media and the public need to combine their own characteristics to correctly guide or accept the impact of such network buzzwords.
By means of case analysis and text analysis, this paper puts a single sentence or a word in the whole event, not limited to the narrow scope of the study of ontological linguistics, but extends the research value to a certain social and cultural level.
【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：H109.4

【引證文獻】

相關碩士學位論文 前1條

1 劉凱;社會心理視角下的網絡流行語研究[D];湖南師范大學;2013年

本文編號：2083924