本文選題：機(jī)構(gòu)身份 + 話語分析　； 參考：《華南理工大學(xué)》2014年碩士論文

【摘要】：本文以中國(guó)的公司為例，探討機(jī)構(gòu)身份的話語構(gòu)建。近年來機(jī)構(gòu)身份在社會(huì)學(xué)、管理學(xué)、心理學(xué)和語言學(xué)領(lǐng)域得到了越來越多的關(guān)注。 本文以Wodak的語篇-歷史分析模式和Halliday的及物性理論為指導(dǎo)，以30篇中國(guó)公司官方簡(jiǎn)介以及公司董事長(zhǎng)致辭為語料，探討公司的機(jī)構(gòu)身份是如何通過此類話語構(gòu)建的。 分析表明，通過對(duì)語篇-歷史分析模式中指稱策略和述謂策略的研究，，公司被構(gòu)建成具有自信心、人道主義精神、合作團(tuán)結(jié)精神，培養(yǎng)優(yōu)秀員工的能力并受到國(guó)家支持的機(jī)構(gòu)形象。對(duì)及物系統(tǒng)的分析發(fā)現(xiàn)，公司被構(gòu)建為具有權(quán)威的主動(dòng)行動(dòng)者、重要業(yè)績(jī)?nèi)〉谜�，以及社�?huì)貢獻(xiàn)者等形象。 本文的研究意義在于通過結(jié)合語篇-歷史分析模式和及物性理論，為研究機(jī)構(gòu)身份的語言建構(gòu)提供了新的分析視角。其次，通過對(duì)公司話語策略的分析，能夠?yàn)楦鞣N機(jī)構(gòu)的自我宣傳提供更好的策略，獲得讀者的認(rèn)同。
[Abstract]:Taking Chinese companies as an example, this paper discusses the discourse construction of institutional identity. In recent years, institutional identity has received more and more attention in the fields of sociology, management, psychology and linguistics. Under the guidance of Wodak's discourse-historical analysis model and Halliday's theory of transitivity, this paper discusses how the corporate identity is constructed through this kind of discourse, using 30 official introductions of Chinese companies and speeches by the chairman of the company as the corpus. The analysis shows that through the study of referential and declarative strategies in the text-history analysis model, the company is constructed into a spirit of self-confidence, humanitarianism, and cooperation and unity. Develop the ability of excellent staff and the image of the organization supported by the state. Through the analysis of transitivity system, it is found that the company is constructed as an authoritative active actor, an important achievement acquirer, and a social contributor. The purpose of this study is to provide a new perspective for the study of the linguistic construction of institutional identity by combining the text-historical analysis model with the theory of transitivity. Secondly, through the analysis of corporate discourse strategies, it can provide better strategies for various organizations to promote themselves and gain readers' approval.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：H15

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 徐濤,張邁曾;高等教育話語的新變遷——機(jī)構(gòu)身份再構(gòu)建的跨學(xué)科研究[J];河北大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2004年03期

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