本文選題：人際功能 + 人稱系統　； 參考：《河北師范大學》2012年碩士論文

【摘要】：摘要內容語言的人際意義功能是語言最為重要的功能之一。人類通過語言相互交流和建立一定的人際關系。認識語言可以深入分析其功能，從而把握語言系統的結構和某種特定語篇的文體特征。廣告就是一種特定的語篇。廣告創(chuàng)作的目的就是為了推銷其產品或者服務，那么，為了達到這一目的，廣告的創(chuàng)作者就會采取一系列的手段與廣大的消費者建立一種良好的人際關系。 本文從韓禮德系統功能語法中的人際功能的角度出發(fā)對廣告這一特殊文體進行分析，其主要的理論依托為人稱，語氣和情態(tài)三個方面，對現代社會中的體育廣告做出分析，旨在通過語言的人際功能與消費者建立和維持良好的關系，達到其商業(yè)目的。 系統功能語法作為研究體育廣告語篇的理論依據，，是非常有效的。本文針對體育廣告做出了更深入細致的研究，對英語體育廣告語篇的人際意義分析不僅能讓我們更進一步了解廣告創(chuàng)作者的創(chuàng)作手法、目的等，證實了實現人際意義的多種渠道及廣告語篇中人際意義的豐富性與復雜性。文章從人稱，語氣和情態(tài)系統三個方面做了研究。結果顯示：廣告商會選擇最合適的人稱代詞，從而和讀者之間有一個更親密的關系，并留下很好的印象，以吸引讀者。語氣系統分為祈使語氣，疑問語氣和陳述語氣。不同的語氣的運用也會吸引讀者并促使其采取措施。情態(tài)系統通過情態(tài)動詞和情態(tài)附屬語來實現人際意義，并能和消費者形成交流。最后，通過對人稱，語氣和情態(tài)三個方面的分析，從而發(fā)現了體育廣告語篇的人際意義的實現，揭示了體育廣告語篇運用語篇的人際功能來吸引讀者并最終實現其商業(yè)目的，同時也為我們今后對廣告語篇的閱讀理解和教學起到指導作用。 本文的第一章對本研究的目的、重點、研究方法進行介紹。第二章回顧了系統功能語法及廣告語篇兩個領域的研究。第三章中，作者確定了本研究的理論框架，簡要介紹了與本文相關的系統功能語言學的重要概念以及人際功能。在第四章，作者以人際功能為依據，從人稱，語氣和情態(tài)三個方面，對體育廣告廣告語篇的人際意義進行分析。在第五章，作者做出了總結，歸納重要發(fā)現，指出研究的局限并提出進一步研究的建議。
[Abstract]:The interpersonal function of content language is one of the most important functions of language. Human beings communicate with each other and establish certain interpersonal relationships through language. Understanding language can deeply analyze its function, so as to grasp the structure of language system and the stylistic features of a particular text. Advertising is a particular text. The purpose of advertising creation is to promote its products or services, so in order to achieve this goal, the advertising creators will take a series of measures to establish a good interpersonal relationship with the vast number of consumers. From the perspective of interpersonal function in Halliday's systemic functional grammar, this paper analyzes the special style of advertising, which is mainly based on three aspects: person, mood and modality, and makes an analysis of sports advertisements in modern society. The purpose of this paper is to establish and maintain a good relationship with consumers through the interpersonal function of language. The systematic functional grammar is very effective as the theoretical basis for the study of sports advertising texts. This paper makes a more thorough and detailed study on sports advertising. The interpersonal meaning analysis of sports advertising discourse in English can not only help us to understand the creative techniques and purposes of the advertisement creators, but also to analyze the interpersonal meaning of sports advertisements. It also proves the richness and complexity of interpersonal meaning in advertising discourse. This paper studies the three aspects of person, mood and modality system. The results show that the advertisers choose the most appropriate personal pronouns, thus have a closer relationship with the readers and leave a good impression to attract the readers. Mood system is divided into imperative mood, interrogative mood and declarative mood. The use of different tones also attracts readers and urges them to take action. Modal system realizes interpersonal meaning through modal verbs and modal appendages, and can communicate with consumers. Finally, through the analysis of person, mood and modality, the author finds out the realization of the interpersonal meaning of sports advertising discourse, and reveals that sports advertising discourse uses the interpersonal function of the text to attract readers and ultimately achieve its commercial purpose. At the same time, it also plays a guiding role in the reading comprehension and teaching of advertising discourse. The first chapter introduces the purpose, emphasis and research methods of this study. Chapter two reviews the systematic functional grammar and advertising discourse. In the third chapter, the author defines the theoretical framework of this study and briefly introduces the important concepts of systemic functional linguistics and interpersonal function. In chapter four, based on interpersonal function, the author analyzes the interpersonal meaning of sports advertising discourse from three aspects: person, mood and modality. In the fifth chapter, the author summarizes the important findings, points out the limitations of the research and puts forward some suggestions for further study.
【學位授予單位】：河北師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：H052

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相關期刊論文 前3條

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本文編號：1819126