本文選題：會(huì)展 + 文案　； 參考：《湖南師范大學(xué)》2012年碩士論文

【摘要】：隨著“大會(huì)展時(shí)代”的到來(lái),我國(guó)會(huì)展業(yè)的發(fā)展規(guī)模、發(fā)展水平將上一個(gè)新的臺(tái)階。作為會(huì)展信息的重要載體——會(huì)展文案的應(yīng)用也將越來(lái)越廣泛,作用越來(lái)越凸顯。關(guān)于會(huì)展文案的研究勢(shì)必會(huì)成為會(huì)展研究的核心內(nèi)容之一。目前,會(huì)展文案的研究成果汗牛充棟,它們?cè)谙喈?dāng)程度上豐富了我國(guó)的會(huì)展寫作,但大多數(shù)只是千篇一律地按照傳統(tǒng)文體寫作的研究成果對(duì)會(huì)展文案寫作進(jìn)行重復(fù)地闡釋,未能取得大的突破。這種沒(méi)有深度的知識(shí)化、操作性不強(qiáng)的會(huì)展文案寫作研究現(xiàn)狀,已經(jīng)遠(yuǎn)遠(yuǎn)跟不上當(dāng)前會(huì)展業(yè)發(fā)展的迅猛態(tài)勢(shì)。因此,必須尋找一條新的會(huì)展文案寫作出路,對(duì)會(huì)展文案寫作進(jìn)行新的探索。本文力求在對(duì)當(dāng)前會(huì)展文案寫作研究的現(xiàn)狀進(jìn)行梳理的基礎(chǔ)上,采用寫作學(xué)的相關(guān)理論成果對(duì)會(huì)展文案研究做一些生成性揭示工作,旨在為會(huì)展文案寫作研究與會(huì)展文案寫作實(shí)踐搭起一座橋梁。 “緒論”首先提出研究對(duì)象,明確研究任務(wù)。主要對(duì)會(huì)展的歷史發(fā)展進(jìn)行一個(gè)梳理,對(duì)會(huì)展文案的價(jià)值進(jìn)行概說(shuō)、述評(píng),接著,在明確研究對(duì)象的基礎(chǔ)上,提出當(dāng)前我國(guó)會(huì)展文案研究中存在的問(wèn)題：第一,會(huì)展文案的一些基本理論問(wèn)題,如會(huì)展文案的內(nèi)涵和外延、特點(diǎn)等尚未明確界定；第二,會(huì)展文案寫作過(guò)程的動(dòng)態(tài)研究不夠。并指出會(huì)展文案要成為一門獨(dú)立學(xué)科,必須解決三大理論問(wèn)題：一是明確會(huì)展文案的范疇；二是認(rèn)識(shí)會(huì)展文案的寫作特點(diǎn)；三是會(huì)展文案的生成機(jī)制。 第一章“會(huì)展文案的類型透視”首先對(duì)已有會(huì)展文案分類狀況進(jìn)行概述,雖然學(xué)界從多方面對(duì)會(huì)展文案進(jìn)行分類,但仍存在一些問(wèn)題,所以本論文對(duì)會(huì)展文案進(jìn)行科學(xué)分類是有必要的。接著,對(duì)會(huì)展文案的范圍進(jìn)行界定,在明確研究對(duì)象的基礎(chǔ)上,從寫作目的角度對(duì)會(huì)展文案進(jìn)行劃分,分為四種基本類型：可行型會(huì)展文案、規(guī)劃型會(huì)展文案、知曉型會(huì)展文案、評(píng)估型會(huì)展文案,并逐一對(duì)其進(jìn)行概說(shuō)、述評(píng)。 第二章“會(huì)展文案的特性呈現(xiàn)”與廣告文案進(jìn)行對(duì)比分析,從共性和個(gè)性角度對(duì)會(huì)展文案進(jìn)行全方位的研究,闡明會(huì)展文案在立意、詞匯、篇章等層面具有的典型的、常見(jiàn)的特性,為下文的展開(kāi)提供論說(shuō)基礎(chǔ)。 第三章“會(huì)展文案的寫作策略”引入寫作思維學(xué)的相關(guān)理論,分別對(duì)會(huì)展文案的四種類型文體的文本生成步驟進(jìn)行論述,并輔以范例解析,力求理論與實(shí)踐的最佳結(jié)合。只有總結(jié)出一套有深度、操作性強(qiáng)的思維策略指導(dǎo)會(huì)展文案寫作實(shí)踐,并在寫作實(shí)踐中深化對(duì)理論的領(lǐng)悟和改進(jìn),會(huì)展文案才能建立起一套屬于自己的操作實(shí)踐體系。 第四章“結(jié)語(yǔ)”,這一章歸納了本文的主要觀點(diǎn),并指出論文的局限性。
[Abstract]:With the coming of "great exhibition era", the development scale and level of exhibition industry in our country will rise to a new level. As an important carrier of exhibition information, the application of exhibition documents will be more and more extensive. The research on exhibition record is bound to become one of the core contents of exhibition research. At present, the research results of exhibition copywriting are full of achievements, which to a certain extent enrich the exhibition writing in our country, but most of them are just repeated interpretations of convention and exhibition writing according to the research results of the traditional style writing. Failed to make a big breakthrough. This lack of depth of knowledge, not strong operability of the exhibition writing research status, has been far from the rapid development of the exhibition industry. Therefore, it is necessary to find a new way out for the writing of exhibition copy and explore the writing of exhibition copy. On the basis of combing the present situation of the present research on exhibition copywriting, this paper tries to do some generative revealing work on the research of exhibition copywriting by using the relevant theoretical achievements of writing. The purpose of this paper is to build a bridge for the study of exhibition copy writing and the practice of exhibition copy writing. Introduction first put forward the research object and clarify the research task. This paper mainly reviews the historical development of exhibition and exhibition, summarizes and comments on the value of exhibition copy, and then, on the basis of defining the research object, puts forward the problems existing in the research of exhibition document in our country: first, Some basic theoretical problems of the exhibition copy, such as the connotation and extension of the exhibition copy, the characteristics and so on, have not been clearly defined; second, the dynamic research on the writing process of the exhibition copy is not enough. It is pointed out that in order to become an independent subject, three theoretical problems must be solved: first, to make clear the scope of the exhibition copy; second, to recognize the writing characteristics of the exhibition copy; and third, to find out the generating mechanism of the exhibition copy. The first chapter, "the typological Perspective of Convention and Exhibition documents", first summarizes the existing classification of exhibition documents. Although the academic circles classify exhibition documents from many aspects, there are still some problems. Therefore, it is necessary to classify exhibition documents scientifically in this paper. Then, the scope of convention and exhibition documents is defined. On the basis of clear research object, the exhibition documents are divided into four basic types: feasible convention and exhibition copy, planning exhibition copy, from the point of view of writing purpose, it is divided into four basic types: feasible convention and exhibition copy, planning exhibition copy. Know the exhibition document, evaluate the exhibition copy, and summarize and comment on it one by one. The second chapter, "the characteristic presentation of the exhibition copy" and the advertisement copy, carries on the contrast analysis, carries on the omni-directional research from the generality and the individuality angle, clarifies the exhibition copy in the meaning, the vocabulary, the chapter and so on the level has the typical, Common features that provide the basis for the following development. The third chapter, "Writing Strategy of Exhibition and Exhibition copy", introduces the theory of writing thinking, discusses the steps of text generation of four types of writing style of exhibition copy, and tries to combine theory with practice. Only by summing up a set of deep and operable thinking strategies to guide the writing practice of exhibition copywriting, and deepening the understanding and improvement of the theory in the writing practice, can the exhibition copy establish a set of its own operational practice system. The fourth chapter "conclusion", this chapter summarizes the main points of this paper, and points out the limitations of the paper.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H152.3

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