本文選題：綏化市牌匾用語(yǔ) + 語(yǔ)言特點(diǎn)�。� 參考：《黑龍江大學(xué)》2012年碩士論文

【摘要】：商家牌匾用語(yǔ)是一種社會(huì)用語(yǔ),它能直觀地反映語(yǔ)言的特點(diǎn)和語(yǔ)言所關(guān)涉的社會(huì)文化、社會(huì)心理特征等。 本文主要對(duì)綏化市的八條最主要商業(yè)街的牌匾用語(yǔ)情況進(jìn)行了非常系統(tǒng)的調(diào)查統(tǒng)計(jì),主要采用的調(diào)查方法是目前學(xué)者研究社會(huì)語(yǔ)言學(xué)社會(huì)用語(yǔ)的主要方法,即實(shí)地調(diào)查、收集社會(huì)用語(yǔ)語(yǔ)料進(jìn)而統(tǒng)計(jì)分析�？偨Y(jié)了綏化市牌匾用語(yǔ)的調(diào)查情況,詳細(xì)分析了綏化市牌匾用語(yǔ)的語(yǔ)言特征、語(yǔ)用、社會(huì)文化、社會(huì)心理等。綏化市牌匾用語(yǔ)的語(yǔ)言特征從語(yǔ)音、語(yǔ)義、語(yǔ)法方面充分體現(xiàn)出來(lái)；綏化市牌匾用語(yǔ)語(yǔ)用主要體現(xiàn)了色彩、語(yǔ)境、修辭手法的特征；綏化市的牌匾用語(yǔ)的社會(huì)文化體現(xiàn)了傳統(tǒng)文化和現(xiàn)代文化：綏化市牌匾用語(yǔ)的社會(huì)心理體現(xiàn)了求福求富、求新求異、求美求雅、從眾從俗的心理特征。在調(diào)查研究的基礎(chǔ)上,總結(jié)綏化市牌匾用語(yǔ)存在繁體字使用不規(guī)范、外文使用混亂、書寫錯(cuò)別字、詞語(yǔ)運(yùn)用不當(dāng)、牌匾用語(yǔ)歧義等問(wèn)題,最后提出語(yǔ)言文字規(guī)范化的宣傳力度要加大、語(yǔ)言文字的綜合治理工作要加強(qiáng)、法律監(jiān)督和監(jiān)管力度要提高、商家和牌匾制作人員的素質(zhì)要提高等解決綏化市牌匾用語(yǔ)問(wèn)題的對(duì)策。希望為綏化市商家牌匾的命名提供可借鑒的理論支撐,使語(yǔ)言應(yīng)用更加規(guī)范化,同時(shí)可以讓人們更加了解綏化,對(duì)弘揚(yáng)綏化寒地黑土文化甚至促進(jìn)綏化的經(jīng)濟(jì)發(fā)展都有著現(xiàn)實(shí)的意義。
[Abstract]:Business plaque is a kind of social language, which can directly reflect the characteristics of language and the social culture, social and psychological characteristics of language.This paper makes a very systematic investigation and statistics on the use of plaque terms in eight of the most important commercial streets in Suihua City. The main method of investigation is the field survey, which is the main method used by scholars to study sociolinguistic social terms at present.Collect social language data and then statistical analysis.This paper summarizes the investigation of plaque terms in Suihua city, and analyzes in detail the language characteristics, pragmatics, social culture, social psychology and so on.The language features of Suihua plaque are fully embodied in phonological, semantic and grammatical aspects, while the pragmatic features of Suihua plaque mainly reflect the features of color, context and rhetoric.The social culture of the plaque language in Suihua city embodies the traditional culture and modern culture: the social psychology of Suihua plaque reflects the psychological characteristics of seeking happiness and wealth, seeking innovation and difference, seeking beauty and elegance, and following the crowd.On the basis of investigation and research, this paper sums up the problems of nonstandard use of traditional Chinese characters, confusion of use of foreign languages, incorrect use of words and phrases, ambiguity of plaque terms, etc.Finally, it is proposed that the propaganda of the standardization of language and characters should be strengthened, the comprehensive management of language and characters should be strengthened, and the legal supervision and supervision should be enhanced.The quality of merchants and plaque makers should be improved to solve the problem of Suihua City plaque.I hope to provide theoretical support for the naming of the business plaque in Suihua City, make the language application more standardized, and at the same time let people understand Suihua better.It has practical significance for carrying forward the black soil culture in Suihua Cold region and even promoting the economic development of Suihua.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H13

【參考文獻(xiàn)】

相關(guān)期刊論文 前8條

1 范文嫣;;牌匾用語(yǔ)的語(yǔ)言特征和文化內(nèi)涵[J];湖北社會(huì)科學(xué);2006年08期

2 金敏呈;漢語(yǔ)商業(yè)名稱的語(yǔ)義探討[J];漢語(yǔ)學(xué)習(xí);1999年06期

3 韓喜玉;西寧地區(qū)牌匾語(yǔ)言淺析[J];青海民族研究;2003年01期

4 肖建春;商業(yè)牌匾的傳統(tǒng)文化色彩(上)[J];成都理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2003年04期

5 肖建春;商業(yè)牌匾的傳統(tǒng)文化色彩(下)[J];成都理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2004年01期

6 托婭;商業(yè)名稱的社會(huì)功能[J];修辭學(xué)習(xí);1996年03期

7 胡明揚(yáng);現(xiàn)代漢語(yǔ)規(guī)范化漫議[J];語(yǔ)文建設(shè);1995年02期

8 覃云華;覃金玉;;對(duì)服飾店面牌匾的隱喻分析[J];語(yǔ)文學(xué)刊(外語(yǔ)教育與教學(xué));2010年03期

，

本文編號(hào)：1745046