【摘要】：正 幾十年前,美國總統(tǒng)羅斯福說過一句關(guān)于廣告的名言:“不當(dāng)總統(tǒng),就做廣告人,因?yàn)閺V告事業(yè)已達(dá)到一種藝術(shù)的高度�！睅资赀^去了,現(xiàn)代廣告事業(yè)在市場經(jīng)濟(jì)發(fā)達(dá)國家越來越藝術(shù)化。近十幾年來,市場經(jīng)濟(jì)在我國日益呼喚著廣告事業(yè)的藝術(shù)化。廣告事業(yè)藝術(shù)化離不開廣告詞體式的藝術(shù)創(chuàng)新。筆者的案頭有一九九○年以來問世的六本應(yīng)用寫作著作,其中廣告詞體式有三十二種之多,本文打算談一談三十二種之外的四種新體式,并略作賞析,以見我國廣告詞體式的繁榮景象和廣告詞的創(chuàng)新精神。
[Abstract]:Just a few decades ago, President Roosevelt of the United States said a famous quote about advertising: "if you don't become president, you will become an advertiser, for advertising has reached an artistic height." Decades later, modern advertising in the developed market economy is becoming more and more artistic. In the past ten years, market economy is calling for the artistry of advertisement in our country day by day. The art of advertising can not be separated from the artistic innovation of advertising style. The author has six books of applied writing published since 1990, of which there are as many as 32 types of advertising style. This paper intends to talk about four new styles in addition to 32. In order to see the prosperity of Chinese advertising style and the innovative spirit of advertising words.
【分類號】：H15

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