【摘要】： 2000年創(chuàng)刊于湖北武漢的《特別關(guān)注》，歷經(jīng)六年多的市場檢驗，發(fā)行量突破200萬份，一躍成為新世紀(jì)文摘期刊的一匹黑馬，它的成功之處究竟在哪里?本文試圖從它的獨特定位、內(nèi)容解讀、編排特色來研究其特別之處。 《特別關(guān)注》的定位策略解析，主要從讀者定位、讀者心理、內(nèi)容定位三個方面來解析其定位策略。根據(jù)對期刊市場、讀者選擇的調(diào)查，得出了以成熟男士為其讀者定位的策略。成功的市場定位、讀者定位是該刊成功的首要條件�！短貏e關(guān)注》的定位決定它的內(nèi)容特征。這一部分采用個案研究法和內(nèi)容分析法，并以老牌大刊《讀者》為參照，對文章內(nèi)容采取分類調(diào)查研究、關(guān)鍵詞出現(xiàn)的頻度來分析其內(nèi)容特征并解讀其主旨�！短貏e關(guān)注》中的文章內(nèi)容大都是在現(xiàn)實關(guān)照下，去“激揚人生智慧，撫慰讀者心靈”�！短貏e關(guān)注》的編排特色主要體現(xiàn)在從封面設(shè)計、欄目編排、配圖采集、標(biāo)題審視四個方面。它的封面設(shè)計獨到，欄目編排新穎，配圖采集細(xì)致，標(biāo)題制作精致。 本文對《特別關(guān)注》的探討存在諸多不足，很多問題還有待深入，對其發(fā)行渠道、廣告營銷、品牌建設(shè)等方面的研究在本文尚未涉及，但期刊的發(fā)展與這些方面息息相關(guān)，，在未來我對《特別關(guān)注》的研究和其發(fā)展之路的思考還將繼續(xù)。期待該篇論文對《特別關(guān)注》的研究能起到拋磚引玉的作用，并對我國文摘類期刊的發(fā)展起到積極的推動作用。
[Abstract]:Founded in Wuhan, Hubei Province in 2000, "Special concern", after more than six years of market testing, circulation exceeded 2 million, a new century abstract journal to become a black horse, where is its success? This paper tries to study its special features from its unique orientation, content interpretation and arrangement characteristics. The analysis of positioning strategy of "special concern" is mainly from three aspects: reader orientation, reader psychology and content orientation. According to the survey of periodical market and readers' selection, the strategy of taking mature men as readers' orientation is obtained. Successful market orientation and reader orientation are the most important conditions for the success of the magazine. The orientation of "special concern" determines its content characteristics. This part adopts case study method and content analysis method, and takes the old famous magazine "Reader" as the reference, adopts the classification investigation and research to the article content, The frequency of the keyword appears to analyze its content characteristics and to interpret its gist. Most of the articles in "Special concern" are "inspiring the wisdom of life" under the care of reality. "soothing the reader's soul". The arrangement features of "Special concern" are mainly reflected in four aspects: cover design, column arrangement, picture collection, and title examination. Its cover design is unique, column arrangement is novel, collection of pictures is meticulous, and the title is exquisite. There are many deficiencies in the discussion of "special concern" in this paper, and many problems need to be deepened. The research on its distribution channels, advertising marketing, brand building and so on has not been involved in this paper, but the development of periodicals is closely related to these aspects. In the future, I will continue to think about the research and development of Special concern. It is expected that this paper will play an important role in the research of "special concern" and will play a positive role in promoting the development of abstract journals in China.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：G239.2

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 王朝陽;;男性期刊的市場細(xì)分戰(zhàn)略淺析[J];新聞傳播;2013年05期

相關(guān)碩士學(xué)位論文 前1條

1 邵世軒;《散文詩》解讀[D];湖南師范大學(xué);2011年

本文編號：2415223