【摘要】：電視劇成為當(dāng)今中國的第一敘事藝術(shù),是當(dāng)代中國大眾文化最重要的現(xiàn)象。隨著電視產(chǎn)業(yè)市場的發(fā)展,各頻道的競爭也是愈發(fā)的激烈,甚至達(dá)到了白熱化的程度。省級(jí)衛(wèi)視競爭激烈的一個(gè)重要表現(xiàn)就是對(duì)電視劇的爭奪,當(dāng)前我國電視劇生產(chǎn)基數(shù)大,可是精品數(shù)量卻少之又少,出現(xiàn)一部精品劇,各家衛(wèi)視便會(huì)蜂擁而至,竭盡全力去搶奪,這就促使電視劇的購買價(jià)格越來越高,致使電視臺(tái)難以負(fù)荷,因此便出現(xiàn)了多家電視臺(tái)同買一部電視劇的購買方式,這就導(dǎo)致了本來就已經(jīng)很嚴(yán)重的電視節(jié)目同質(zhì)化、千臺(tái)一面的現(xiàn)象更加地慘不忍睹。這時(shí)自制劇的出現(xiàn)給各大衛(wèi)視帶來了希望,自制劇不僅可以降低投資風(fēng)險(xiǎn),而且有利于自身頻道的品牌建設(shè)與定位,還可以擴(kuò)大廣告增值空間,最重要的是電視臺(tái)能擁有自制劇的永久版權(quán),可以根據(jù)需要進(jìn)行節(jié)目編排,反復(fù)播出,進(jìn)而可以長期、多次獲利。 近幾年,自制劇強(qiáng)勢(shì)回歸熒屏,衛(wèi)視間自制劇的競爭愈演愈烈,自制劇成為電視劇制播模式發(fā)展的新趨勢(shì)。就此,本文以省級(jí)衛(wèi)視自制劇的發(fā)展策略為研究對(duì)象,總結(jié)并提出了自制劇的概念,對(duì)省級(jí)衛(wèi)視自制劇回歸熒屏的原因進(jìn)行分析與解讀,梳理我國自制劇發(fā)展的現(xiàn)狀及存在的問題,并根據(jù)這些問題提出相應(yīng)的建議與對(duì)策,希望省級(jí)衛(wèi)視自制劇能夠適應(yīng)市場規(guī)律,蓬勃發(fā)展,開創(chuàng)電視劇創(chuàng)作的新局面。
[Abstract]:TV drama has become the first narrative art in China and is the most important phenomenon in contemporary Chinese popular culture. With the development of TV industry market, the competition among channels is becoming more and more fierce, even to the degree of hyperthermia. One of the most important manifestations of the fierce competition among provincial TV stations is the competition for TV dramas. At present, the production base of TV dramas in our country is large, but the number of high-quality products is very small. As a result of the emergence of a top-quality drama, each satellite TV station will flock to the theatre and do its utmost to grab it. This has prompted the purchase price of TV dramas to become higher and higher, which makes it difficult for television stations to bear the burden. As a result, a number of TV stations are buying a TV series together. This has led to the already serious homogeneity of television programs. The phenomenon of a thousand channels on one side is even more unbearable. At this time, the appearance of self-production brought hope to the major TV stations. Self-production not only can reduce the investment risk, but also be conducive to the brand building and positioning of its own channel, and it can also expand the space for advertising value added. The most important thing is that the TV station can have the permanent copyright of its own play, can program according to the need, broadcast repeatedly, and then can make profit for many times in the long run. In recent years, with the strong return of self-production to the screen, the competition between TV and TV has become more and more fierce, and self-production has become a new trend in the development of TV series production and broadcasting mode. Therefore, this paper takes the development strategy of provincial satellite TV self-production as the research object, summarizes and puts forward the concept of self-production, and analyzes and interprets the reasons why provincial satellite TV self-production returns to the screen. This paper combs the present situation and existing problems of the development of self-made drama in China, and puts forward corresponding suggestions and countermeasures according to these problems, hoping that the self-production of provincial satellite TV can adapt to the law of the market, flourish and open up a new situation for the creation of TV series.
【學(xué)位授予單位】：哈爾濱師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J943

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本文編號(hào)：2333826