發(fā)布時(shí)間：2018-09-10 11:50

【摘要】：圖形的產(chǎn)生和發(fā)展由來已久,而且在各個(gè)領(lǐng)域中被廣泛應(yīng)用。因?yàn)閳D形的創(chuàng)意設(shè)計(jì)識(shí)別特性和傳播特點(diǎn),圖形在中國(guó)房地產(chǎn)平面廣告中也被廣泛應(yīng)用,它起著有效地傳遞房地產(chǎn)商品特質(zhì)、傳播地產(chǎn)項(xiàng)目文化和信息的作用。房地產(chǎn)平面廣告就是在其自身的發(fā)展和應(yīng)用中,在一個(gè)更高的階段對(duì)圖形進(jìn)行了充分的應(yīng)用、創(chuàng)造與發(fā)揮,形成了目前符合中國(guó)房地產(chǎn)市場(chǎng)的文化和內(nèi)涵的而且傳播性極強(qiáng)的房地產(chǎn)廣告文化,也造就了一批有名的房地產(chǎn)廣告公司和設(shè)計(jì)個(gè)人。 如今社會(huì)己步入信息時(shí)代,圖形代表一種特殊的視覺語言以它特有的方式傳遞信息,并以直觀、生動(dòng)、快速以及跨越了語言障礙的傳播特征,得到更加廣泛的重視和應(yīng)用在房地產(chǎn)平面廣告設(shè)計(jì)中,它甚至超越語音語言和文字的傳播能力,利用圖形在視覺上的吸引力,引發(fā)消費(fèi)者的心理反應(yīng),進(jìn)而引導(dǎo)產(chǎn)生購(gòu)買行為,實(shí)現(xiàn)市場(chǎng)推廣和營(yíng)銷的專屬目的。本文通過具體論述房地產(chǎn)平面廣告中,圖形要素的應(yīng)用分類、遵循的原則、表現(xiàn)形式等幾個(gè)方面,進(jìn)而說明圖形在房地產(chǎn)平面廣告中的地位、作用以及重要性,目的是論述并總結(jié)出在房地產(chǎn)平面廣告中如何更好地運(yùn)用圖形,設(shè)計(jì)出代表企業(yè)文化并具有強(qiáng)烈視覺沖擊力的房地產(chǎn)平面廣告,然廣告在極短的時(shí)問內(nèi)引起消費(fèi)者的注意,進(jìn)而準(zhǔn)確傳達(dá)商品信息,最終達(dá)到推廣和銷售效用。 文章通過分析圖形在房地產(chǎn)平面廣告中應(yīng)用的主要種類以及在房地產(chǎn)平面廣告中的表現(xiàn)特征,總結(jié)并探索出一種適合房地產(chǎn)平面廣告的圖形創(chuàng)意方法和發(fā)展趨勢(shì),論文在第一章中對(duì)平面廣告中圖形語言概念和應(yīng)用進(jìn)行綜合概述；在第二章中就房地產(chǎn)平面廣告中的圖形語言地位和作用進(jìn)行分析；在第三章中對(duì)房地產(chǎn)平面廣告中圖形的分類和應(yīng)用特點(diǎn)進(jìn)行概述和展開分析；在第四章中結(jié)合當(dāng)前中國(guó)的房地產(chǎn)平面廣告的實(shí)例,并按照產(chǎn)品形態(tài)對(duì)房地產(chǎn)平面廣告進(jìn)行分類和展開分析,其次就部分地區(qū)房地產(chǎn)平面廣告進(jìn)行分析和總結(jié)。第五章中就房地產(chǎn)平面廣告中圖形語言的應(yīng)用和運(yùn)用進(jìn)行研究,按照房地產(chǎn)平面廣告應(yīng)用特點(diǎn)和趨勢(shì)而分別進(jìn)行圖形語言運(yùn)用的個(gè)人觀點(diǎn)的具體論述及闡述。
[Abstract]:The generation and development of graphics has a long history, and has been widely used in various fields. Because of the characteristics of graphic creative design identification and dissemination, graphics is also widely used in Chinese real estate print advertising, it plays an effective role in transmitting the real estate commodity characteristics, real estate project culture and information. Real estate print advertising is in its own development and application, in a higher stage of the full application of graphics, create and play, It has formed the culture of real estate advertisement which accords with the culture and connotation of Chinese real estate market and has strong communication. It has also created a number of famous real estate advertising companies and design individuals. Now that the society has entered the information age, graphics represents a special visual language to convey information in its unique way, and it has the characteristics of intuitive, vivid, fast and across the language barrier. It has been paid more attention to and applied in the design of real estate flat advertising. It even surpasses the communication ability of speech language and words, and makes use of the visual attraction of graphics, which leads to the psychological reaction of consumers, and then leads to purchase behavior. To achieve the exclusive purpose of marketing and marketing. This paper discusses the application and classification of graphic elements, the principles followed, the form of expression, and so on, and then explains the position, function and importance of graphics in the real estate flat advertising. The purpose of this paper is to discuss and summarize how to make better use of graphics in the real estate flat advertisements, and to design the real estate flat advertisements, which represent the corporate culture and have strong visual impact, but the advertisements attract the attention of consumers in a very short time. And then accurate transmission of commodity information, ultimately to promote and sales utility. Based on the analysis of the main types of graphic applications in real estate flat advertisements and the characteristics of their performance, this paper summarizes and explores a graphic creative method and development trend suitable for real estate flat advertisements. In the first chapter, the concept and application of graphic language in print advertising are summarized, and the position and function of graphic language in real estate advertising are analyzed in the second chapter. In the third chapter, the classification and application characteristics of the graphics in the real estate print advertising are summarized and analyzed. And according to the product form of real estate flat advertising classification and analysis, followed by some areas of real estate flat advertising analysis and summary. The fifth chapter studies the application and application of graphic language in the real estate print advertising. According to the characteristics and trends of the application of the real estate print advertisement, the author discusses and expounds the personal viewpoint of the application of the graphic language respectively.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J524.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 黃志華;;論城市CIS在打造城市品牌形象中的作用[J];包裝工程;2009年06期

2 肖紅兵;;淺析房地產(chǎn)平面廣告設(shè)計(jì)中傳統(tǒng)造型元素的運(yùn)用[J];藝術(shù)教育;2008年06期

，

本文編號(hào)：2234358