【摘要】：中國(guó)的語(yǔ)文教學(xué)在很多人眼里是跟不上時(shí)代步伐的,近年來(lái)人們對(duì)中國(guó)教育的批評(píng)接踵而來(lái),有些近乎指著語(yǔ)文教學(xué)的鼻梁,筆者為各位同仁覺(jué)得委屈的同時(shí),也呼吁我們要進(jìn)行深刻反思,尋找創(chuàng)新的突破口,攜手共同開(kāi)拓語(yǔ)文教育的新天地。 廣告用語(yǔ)運(yùn)用于語(yǔ)文教學(xué)是大眾傳媒高速發(fā)展的環(huán)境下在語(yǔ)文教學(xué)領(lǐng)域中提出的一個(gè)新課題。本文共分四部分,第一部分淺析了廣告的不同載體及不同類型的廣告用語(yǔ)的特點(diǎn)。第二部分從理論和實(shí)踐的需要闡述了語(yǔ)文教學(xué)中引入廣告用語(yǔ)教學(xué)的必要性,介紹了國(guó)外利用廣告進(jìn)行語(yǔ)文教學(xué)的經(jīng)驗(yàn)。第三部分具體分析了廣告用語(yǔ)給語(yǔ)文教學(xué)所帶來(lái)的沖擊及如何應(yīng)對(duì)這些沖擊,抓住廣告用語(yǔ)中對(duì)語(yǔ)文知識(shí)、語(yǔ)文能力及語(yǔ)文德育、語(yǔ)文美育的有利因素,著重分析了廣告用語(yǔ)中包含的語(yǔ)音、詞匯、語(yǔ)法、修辭知識(shí)對(duì)語(yǔ)文教學(xué)的積極作用,介紹了如何利用廣告用語(yǔ)的教學(xué)加強(qiáng)學(xué)生聽(tīng)說(shuō)能力、信息攫取能力、語(yǔ)言的對(duì)譯等能力的訓(xùn)練。第四部分提出了廣告用語(yǔ)運(yùn)用于中學(xué)語(yǔ)文教學(xué)的設(shè)計(jì),包括對(duì)教學(xué)材料的收集、教學(xué)過(guò)程的設(shè)計(jì)及教學(xué)內(nèi)容的評(píng)價(jià)等方面的一些建議和要求。 本文運(yùn)用教學(xué)論、語(yǔ)言學(xué)、廣告學(xué)的理論,綜合國(guó)內(nèi)外利用廣告進(jìn)行語(yǔ)文教學(xué)的經(jīng)驗(yàn),盡量從深處挖掘它在語(yǔ)文教學(xué)中可操作的具體方法。所以本文不只是一篇呼吁在語(yǔ)文教學(xué)中利用廣告用語(yǔ),還希望語(yǔ)文老師通過(guò)閱讀本文,對(duì)語(yǔ)文教學(xué)有所啟發(fā)。本文的另一宗旨是,鼓勵(lì)老師們打破空間的約束,充分利用各種大眾媒介改善教與學(xué)的關(guān)系,利用教師、學(xué)生、社區(qū)多向互動(dòng)的思維突破傳統(tǒng)教育的局限。
[Abstract]:Chinese language teaching in China has not kept pace with the times in the eyes of many people. In recent years, people have been criticizing Chinese education one after another, some of them pointing at the nose of Chinese teaching. I feel aggrieved for my colleagues at the same time. It also calls on us to think deeply, to find a breakthrough in innovation and to work hand in hand to open up a new world of Chinese education. The application of advertising language in Chinese teaching is a new subject in the field of Chinese teaching under the rapid development of mass media. This paper is divided into four parts. The first part analyzes the different carriers of advertising and the characteristics of different types of advertising terms. The second part expounds the necessity of introducing advertising language teaching in Chinese teaching from the point of view of theory and practice, and introduces the experience of using advertisement in Chinese teaching abroad. The third part analyzes the impact of advertising language on Chinese teaching and how to deal with these shocks, seize the advertising language knowledge, language ability and Chinese moral education, Chinese aesthetic education favorable factors. This paper emphatically analyzes the positive effects of phonetic, lexical, grammatical and rhetorical knowledge in advertising language on Chinese teaching, and introduces how to use the teaching of advertising language to strengthen students' ability of listening and speaking and to seize information. The training of language translation, etc. The fourth part puts forward some suggestions and requirements on the application of advertising language to the design of Chinese teaching in middle schools, including the collection of teaching materials, the design of teaching process and the evaluation of teaching contents. Based on the theories of teaching, linguistics and advertising, this paper synthesizes the experience of using advertisements in Chinese teaching at home and abroad, and tries to find out its practical methods in Chinese teaching. Therefore, this paper is not only an appeal to use advertising language in Chinese teaching, but also hope that Chinese teachers can enlighten Chinese teaching by reading this article. Another aim of this paper is to encourage teachers to break the constraints of space, to make full use of various mass media to improve the relationship between teaching and learning, and to break through the limitations of traditional education through the multi-direction interaction thinking of teachers, students and communities.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2006
【分類號(hào)】：G633.3

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 呂紅波;;時(shí)尚用語(yǔ)對(duì)中學(xué)語(yǔ)文教學(xué)的沖擊[J];產(chǎn)業(yè)與科技論壇;2011年08期

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相關(guān)碩士學(xué)位論文 前3條

1 陳茜;影視作品對(duì)中學(xué)語(yǔ)文教學(xué)的影響及對(duì)策[D];湖南師范大學(xué);2010年

2 何德珍;現(xiàn)代廣告：一種重要的語(yǔ)文課程資源[D];廣西師范大學(xué);2008年

3 呂紅波;論語(yǔ)文教育對(duì)時(shí)尚用語(yǔ)的化用[D];湖南師范大學(xué);2008年

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本文編號(hào)：2208077